Have you ever been really excited to see an article or blog post only to find that it is no longer available after clicking on it? An experience like that typically causes a lot of frustration and angst for the user, which can cause them to leave your website. What should have happened when the user clicked on a no longer available URL? A 301 redirect to a similar page or article would have met the user’s needs and kept them engaged. Having the correct redirects put in place can not only be helpful to prevent a confusing user experience, but it also helps search engines too. Many website owners get confused when it comes to redirects, and rightly so. Having the wrong redirect in place confuses both users and search engines, and could possibly put your website in jeopardy of being blacklisted from Google. Nobody wants that, so stay tuned as we explain more.
Meta tags are one of the most common and basic elements of SEO. They are little snippets of code that help describe your website’s content to search engines. These invisible little tags can directly influence how your website appears in Google search results. You might be wondering why meta tags are important and how they can help your e-commerce website. Well hang tight, we will go over what meta tags are, the importance of having meta tags on your website, and which ones you need and which ones you can leave out.
Now that we talked about what Search Experience Optimization is, let’s dig into how we go about implementing it. If you’re wondering where and how to start, keep reading, we will cover that and more.
Where do I get started with Search Experience Optimization?
Search Engine Optimization, if done correctly, will help your website rank in the number one position on Google. We often get asked if SEO is a short-term marketing tactic, or does it need to be continuous to be successful? SEO is absolutely a continuous process that is constantly changing. To help explain why, we need to separate the theory of SEO from the tactics that SEO professionals use.
If you own a website, then you already know that it is not just a one-time thing. Websites are similar to cars, in that they require ongoing maintenance to run. The same is required for SEO. In order to rank well in search results, then you must maintain your overall SEO campaign. Part of that includes a site audit. We know, the dreaded word audit can sound intimidating. But hang on, in this blog we will explain what an SEO audit is, why you need one, and how we can help.
We know how crazy life can get when you’re running your own business. Keeping up with SEO, blogging, social media, and the countless responsibilities on your daily to-do list can be overwhelming. It doesn’t have to be. We offer many services at Moose May to help your business thrive, including Pinterest management. If you’re already taking full advantage of this amazing platform, you know how time-consuming it can be to do it right, but hopefully, you’ve also witnessed how beneficial it can be too. If you haven’t set your business up on this traffic-driving gem yet, you should! No matter where you are in this scenario, we can all use a little extra time in our day to focus on other aspects of running our business, right? So why not let a Pinterest Management Specialist handle this area of your business for you?
Titles, metas, alts, keyword rankings — there’s a lot to learn when it comes to SEO, and most people don’t consider the power of blogging for optimization. However, a blog offers a prime opportunity to kill lots of proverbial SEO birds with one stone. Here are some of the top ways that blogging can help improve your status on search engines:
Facebook still reigns at the top when it comes to social networking, with more than one billion active users, but did you know that it can also impact your SEO? In fact, it’s not uncommon to see Facebook pages ranking among the top SERPs (Search Engine Result Pages)! If you haven’t put much thought into Facebook marketing, it’s time to start — in this blog, we’ll explain why.