Formatting your website is important for so many reasons. It needs to be visually appealing, so it catches a potential customer’s eye. It should be organized and easy to navigate in a way that makes sense. Your website should also be informative, answering questions, and helping clients learn about your business and products. So, what does a header have to do with all of that?
At Moose May, helping our clients kill their digital marketing goals is our specialty. Supplement Superstore is a Canadian nutrition supplier offering everything you need to maintain your best overall self. Whether you’re a professional athlete shopping for a new pre-workout supplement or a soccer mom in need of vitamins, Supplement Superstore has you covered.
Whether you’re an entrepreneur, brand, or blogging enthusiast, finding the right tools to drive traffic to your websites’ informative blogs is imperative. You may have the information and products your audience is searching for, but if you aren’t utilizing Pinterest to deliver steady traffic to your blog, you’re doing yourself a disservice.
Writing blogs for your website is a fantastic way to increase your visibility and draw more visitors to your business. However, using the correct structure and format is essential to making the most of your blogging adventures. From the experts at Moose May, here are our top three blog structure tips to help you get started!
- Bullet Points
Google is ever-evolving, and you can now determine the Google keyword type when your site ranks for a keyword. This information breaks down where exactly the keyword appeared in the Google search, so you can better understand what information lands a business at the top of page one search results and how to show up there.
Newsletter emails are a great way to keep your customers informed and engaged with your business. However, it’s important to ensure you are not overflowing customer inboxes with meaningless emails and instead create effective newsletter emails. Here are a few tips for sending your first newsletter email:
- Pick a theme
- Link to content other than just products
- Engage customers outside of purchases
Understanding SEO rankings can feel like you’re learning another language. SERPs, keyword optimization, titles, metas, snippets, queries – the list goes on. If you’re just starting to learn about SEO, domain authority is a topic you may not have heard of yet, but it’s one that has a huge impact on understanding your website’s search engine rankings.
In the digital world, your first impression is often a written one. It’s not uncommon to find yourself making introductions via email and conducting most of your business over the internet instead of face-to-face or on the phone. That makes it more important than ever to put a professional foot forward with accurate grammar and spelling in your communications. If language arts wasn’t your strong suit in high school, fear not – Grammarly is here to save the day!
Several ecommerce companies have blogs on their site. If you don’t have a blog for your business, it’s time to consider creating one. Blogs are a crucial way to improve your SEO rankings, so your business reaches the top of the search page against your competition. Here are a few tips on why blogging is important:
- Improved keyword rankings
- Visitors spend more time engaged on your website
- Opportunities for organically including internal links
- Greater potential for backlinks
- Create a loyal audience
Email marketing is an excellent tool for growing your business and generating sales. It’s also extremely competitive, with customer inboxes overflowing with newsletters, sales, and abandoned cart emails. So how can your business stand out from the crowd(ed inbox)? Relevant messaging and eye-catching emails are a great place to start – luckily, Klaviyo can help with both.