If you’ve ever moved, you are familiar with the process of updating your address with the post office. If you didn’t provide them with your new address, your mail would pile up at your old home and never reach you. A 301 redirect is the internet equivalent of updating your address with the post office.
When you’re browsing the internet, it can be pretty frustrating to enter a URL or click on a link, only to land on a 404 error page. A 404 Page Not Found error occurs when the browser can connect to a web server, but the content it’s looking for is not available. There are a few reasons this can occur and some simple fixes:
If you own an online business, you probably know the importance of ecommerce emails. We’ve all received an email that spurs us into making a purchase, but what are the essential ecommerce emails to send to your customers if you want to drive results? Here are a few suggestions for where to start if you’re new to emails but want to capitalize on their revenue-producing potential.
When it comes to generating online sales for eCommerce businesses, email marketing is one of the most important tools in your toolkit. However, it can be overwhelming to decide where to start. Should you hire a marketing company to handle your email communication? What email platform is best for your business needs? If you’re new to email marketing but understand why it is critical for your business’s success, we recommend using Mailchimp.
If you have a website, you have probably heard of SEO. or search engine optimization. It’s an important part of running your website and improving quality traffic to your pages because every person that visits your webpage is a potential client. Even when a person stops on your webpage but doesn’t buy something, they now know your name.
The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
A backlink is a link within your website that links to another website. This website is an outside source, as opposed to a different page on your website. Backlinks are one of many moving pieces in the world of SEO, and an essential part of getting your website more domain authority.
A quick SEO reminder today: Blogging is important! By using specific keywords, you can strategically position your website as a relevant answer to potential customer’s search queries. Organic traffic to your website is the goal of search engine optimization. The more people that visit your website, the more customers you have.
Managing projects is an essential part of any business team, and digital marketing is no exception. There are many moving pieces to keep track of on any given project. We love recommending our favorite tools to our clients!
Without a system that transparently shows all progress, time tracking, and deadlines, your team may not be as efficient as it should be, and important details may fall through the cracks.
Search engine optimization, or SEO, is essentially tailoring your website to be search engine-friendly so that you can gain more organic, quality website traffic. The more traffic your website receives, the more potential business you get. SEO best practices are complex and ever-evolving, but there are a few things that, if you master, you’re well on your way to optimization. Keywords are one of the most essential parts of SEO practices.
