If you’ve had an online business for any amount of time, you’ve probably heard a lot about Search Engine Optimization, or SEO for short. Mentors have probably told you that SEO is vital to the success of your brand and your business. But, what is SEO really, and how does it impact both you and your business?
Have you noticed lately how a lot of companies’ websites contain blogs? We’re not talking about blogging about your day to day activities or opinions, but about blogs that are providing people tips, tricks, and education. There is a blog post on nearly every topic out there, but it’s not because blogging is a fun trend; it helps their SEO. Living in a digital world, businesses that sell their products online need to drive traffic to their site.
Living situations typically go from dorms to apartments to condo or homeownership. Once you hit home-owning, you most likely have a lawn that is officially your responsibility. According to the National Association of Landscape Professionals, 75% of U.S. adults have a home with a lawn or landscaping, and 74% believe they know how to take care of their lawn each season. However, when that knowledge was tested, the majority unsurprisingly failed.
As I’m sure many of you have seen, cannabidiol — also known as CBD — has become one of the most popular extracts in the health and wellness world. You can find CBD products at gas stations, boutiques, and even coffee shops. But how do you know you’re getting the highest quality products available? You shop from a retailer you can trust that carries hand-selected products that have been rigorously tested and are backed by a money-back guarantee — like our friends at Have a Nice Day CBD.
The internet has become more than just a mecca for online shopping and viral videos — it’s also the way that customers gather information to inform decisions about their daily lives. Product reviews provide crucial information for customers about everything from hotel rooms to the best brand of protein powder to purchase. But having great product reviews on a website is about more than just providing customers with additional information. Quality product reviews are also crucial to SEO.
The world of SEO can be a bit daunting for some. However, it’s essential to understand the basics of how it all comes together. If you run a business, blog, or want to familiarize yourself with the ways of the web, you’ll need a bit of knowledge tucked under your belt. We certainly don’t want to overload you, so we’ve put together a few essential need-to-know basics to help get you familiar with SERPs. Let’s look at what a SERP is and the most common features it provides.
If you aren’t currently implementing strong title and meta description practices and making them a part of your SEO strategy, you are doing yourself a disservice. To appear in SERPs, or Search Engine Results Pages, Google and other search engines need to know the content of each of your web pages. By providing a title and meta description for each page, you’re taking the first steps towards setting yourself up for SERP success.
There are so many tools that we use for marketing at Moose May that it’s sometimes hard to keep track. Just like Moose May is here to help you optimize your marketing strategy with SEO, certain technologies were designed to help assist you with different parts of your online journey.
With more than 250 million viewers exploring Pinterest each month, this image-driven platform has the potential to be the driving force for your brand. Understanding that Pinterest is a visual search engine and not a social platform will put you in the right mindset to build your brand. If your business is already on Pinterest, have you set yourself up to attract your target audience? Are you easily recognizable in the sea of never-ending pins? Have you laid out a Pinterest management strategy? Let’s take a look at how to start building your brand on Pinterest and what you can work on TODAY that will help you grow.