Is your brand taking advantage of the growing number of viewers who are flocking to Pinterest every month? Brands who understand that Pinterest is an incredible visual search engine rather than a social platform have already been successful in getting their products out in front of their target audiences. If you aren’t taking advantage of this opportunity by now, you’re missing out on an enormous chance to increase your brand’s reach. If you’re ready to drive additional traffic to your website and products while watching your numbers skyrocket, then it’s time you jump on Pinterest and start pinning!
As an ecommerce store, your survival depends on one thing: traffic.
Not just any type of traffic, but the right traffic. People who are interested in your products and are ready to make a purchase. There are plenty of ways to accomplish this, and one way that’s very effective is ecommerce SEO.
SEO is critical for your business because your customers begin the buying process with an online search. You want your site to be positioned to get those shoppers to your site. They’ll research products and then decide to buy.
Yet, too many ecommerce sites get ecommerce SEO wrong. Read on to discover the most common mistakes that ecommerce stores make and how you can get your site to the top of search results.
Sites on the first page of Google search results get 91.5% of the traffic. Is your ecommerce site ranking on the first page for searches potential customers use?
SEO matters for ecommerce because it’s a quick way to get free, organic traffic. And you already know that more traffic equals more sales.
If you’re not ranking on the first page of search results for your ecommerce niche, you’re missing out on potential sales.
An ecommerce blog is an easy way to add value to your site and make it SEO friendly. It gives you opportunities to incorporate keywords and backlinking. Those SEO strategies boost your site higher in search results.
Keep reading to get an intro into creating an SEO friendly blog for your ecommerce business.
Have you ever been really excited to see an article or blog post only to find that it is no longer available after clicking on it? An experience like that typically causes a lot of frustration and angst for the user, which can cause them to leave your website. What should have happened when the user clicked on a no longer available URL? A 301 redirect to a similar page or article would have met the user’s needs and kept them engaged. Having the correct redirects put in place can not only be helpful to prevent a confusing user experience, but it also helps search engines too. Many website owners get confused when it comes to redirects, and rightly so. Having the wrong redirect in place confuses both users and search engines, and could possibly put your website in jeopardy of being blacklisted from Google. Nobody wants that, so stay tuned as we explain more.
Meta tags are one of the most common and basic elements of SEO. They are little snippets of code that help describe your website’s content to search engines. These invisible little tags can directly influence how your website appears in Google search results. You might be wondering why meta tags are important and how they can help your e-commerce website. Well hang tight, we will go over what meta tags are, the importance of having meta tags on your website, and which ones you need and which ones you can leave out.
Now that we talked about what Search Experience Optimization is, let’s dig into how we go about implementing it. If you’re wondering where and how to start, keep reading, we will cover that and more.
Where do I get started with Search Experience Optimization?
Search Engine Optimization, if done correctly, will help your website rank in the number one position on Google. We often get asked if SEO is a short-term marketing tactic, or does it need to be continuous to be successful? SEO is absolutely a continuous process that is constantly changing. To help explain why, we need to separate the theory of SEO from the tactics that SEO professionals use.
If you own a website, then you already know that it is not just a one-time thing. Websites are similar to cars, in that they require ongoing maintenance to run. The same is required for SEO. In order to rank well in search results, then you must maintain your overall SEO campaign. Part of that includes a site audit. We know, the dreaded word audit can sound intimidating. But hang on, in this blog we will explain what an SEO audit is, why you need one, and how we can help.
Titles, metas, alts, keyword rankings — there’s a lot to learn when it comes to SEO, and most people don’t consider the power of blogging for optimization. However, a blog offers a prime opportunity to kill lots of proverbial SEO birds with one stone. Here are some of the top ways that blogging can help improve your status on search engines: