Building a website that drives traffic and generates revenue for your business is both an art and a science. Understanding the basics of SEO is not only recommended; it is a requirement if you are going to manage your own website marketing strategies. While it is strongly suggested that you hire a professional for SEO development, those intrepid entrepreneurs who want to do it on their own can benefit from these seven ways to start to improve your SEO.
Whether you’re new to Shopify or have been using it for years, there is always a way to improve your search engine optimization and draw more customers to your store. If consumers search for a product, they are more than likely to purchase it. So how do you make sure your product is at the top of the list? Let’s talk about different ways to improve your search engine optimization for Shopify.
SEO or Search Engine Optimization is the process of getting your content to rank higher in Google searches. The goal is to have your website content rank near the top of the Google search list, considering 75% of searchers never go past the first page. SEO keywords are content-specific keywords that ensure searchers can find your content when utilizing a search engine.
Have you ever written a great piece of content on your webpage and, down the line, noticed that another site linked that content on their site, essentially promoting it? While the feeling of seeing your work on someone else’s page is fantastic, they are also helping search engines realize how great your content is! This helps your SEO immensely. We have explained why below.
What are Image Alts?
Image Alt text is descriptive words written in place of an image on a webpage when the image fails to load. This text in place helps screen-reading tools describe images to the visually impaired and allows search engines to rank your website better.
Have you ever googled something and clicked on the first option only to realize that it doesn’t make sense at all? It feels all over the place and doesn’t seem to offer any real context? Those sites probably use black hat SEO techniques for their blogs instead of ethical on-page SEO techniques.
A keyword is a single word or phrase used when searching for something online. It helps define the idea or topic for the content you seek so the most relevant matches appear in your search. Website content is created with specific keywords to be easily found and drive traffic to the site, boosting the ranking on search engine result pages.
Every business with a website presence is vulnerable to duplicate content. Google has indicated 25-30% of the web content is duplicated, from blog posts to web pages and social media, and it’s okay! This can derive from taking a quotation and linking back to the original content, like a blog, or having two similar documents.