People ask us all the time what does a SEO specialist even do? One of the best explanations I’ve heard is that SEO’s are like the aisle signs in a grocery store. If they weren’t there, then it would take you forever to find where the gravy was. The aisle signs make it easy for shoppers to find what they wanted to buy. The same concept applies to what SEOs do. We make it easier for customers to find your website.
It is no secret that SEO (Search Engine Optimization) is a fast-paced game. We get why business owners can be intimidated when trying to learn SEO. With the constantly changing search engine updates, to the vast amount of technical lingo, it can be overwhelming to understand it all. We get it. That is why we’re here to highlight the tips and tools that we recommend for a variety of specialties.
Google is the behemoth of search engines and often dominates the SEO conversation. They outrank all other search engines like Bing, Yahoo, and AOL by a landslide. With a net market share of about 86% in the US, it’s easy to see why Google is the primary search engine that SEOs focus on.
Here at Moose May, you’ll often hear us refer to Google when we are talking about SEO strategy. That is because while it is important to take Bing and other search engines into account, if you are optimizing for Google – the others should follow. Keep in mind this isn’t always the case, but for a majority of the time, this is true. Let’s dig in.
Have you been wanting to dive into marketing tools, but don’t know where to start? From tracking tools, SEO tools, and analytic reporting, there are tools for just about every marketing area. With something for essentially every marketing specialty, we totally get why it can be overwhelming to choose. We’re here to highlight the favorites that we recommend for a variety of specialties.
Voice search is growing rapidly and is here to stay. With artificial intelligence (AI) becoming a household name thanks to Alexa or Siri, it is important that SEOs know how to optimize for it. People interact with voice searches daily, using a variety of devices like cell phones, cars, appliances and more. And, it is estimated that in the coming years, more people will be using voice search than ever.
Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools to analytics and reporting tools, there is a tool for just about every marketing area. With different tools for essentially every marketing specialty, it may seem overwhelming when trying to decide which one best fits your business.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
It is no secret that SEO (Search Engine Optimization) is a fast-paced and ever-changing game. We get why business owners might feel intimidated when trying to learn SEO. With the constant search engine updates and the vast amount of technical lingo, it can be overwhelming to understand it all. That is why we’re here to highlight the tips and tools that we recommend for a variety of specialties.
Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
“Hey Google, what is the temperature today?”
If you’ve ever asked your smartphone a question that required an internet search, you’ve done a voice search. Digital Assistants like Siri, Alexa, Cortana or Google Assistant all rely on a user’s voice to perform a task instead of typing directly into Google. With the emergence of smartphones, smart speakers and even smart houses, voice search is a huge trend that is here to stay. By the year 2020, it is estimated that 50% of all searches will be voice searches. It is also predicted that 30% of all searches will be done without a screen, and 55% of households in the United States will own a smart speaker or digital assistant.
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why: