Whether you know it or not, we’ve all benefited from local SEO—it’s just a matter of when and why. Maybe you’re a new parent searching for “daycares near me.” Perhaps you’re on vacation looking for quick lunch spots in the city you’re exploring. These are all determined by local SEO factors, and we don’t even realize it! So, If you have a business, it’s time to focus on creating local SEO solutions so you can benefit from all those “near me” searches in your area.
It’s no chance that you stumble upon specific restaurants and businesses when you search “near me” local answers – SEO tactics, local landing pages, and specific content help make those searches more successful. But what is the solution to adding local SEO to your site? How do local SEO pages interact with search engine algorithms? With our Local SEO tips and tricks, you’ll soon find that local landing pages are essential to building your website, blogging, and securing your search engine ranking.
What is Local SEO?
Local SEO focuses on creating webpages to attract customers of a local area by optimizing your online presence with different SEO strategies. Instead of letting your business sit in the background, creating local SEO pages will help you become more visible in local search results on Google. This simple step can make all the difference in improving your rankings, help you pop up after “near me” searches, and drive more traffic to your site.
What are Local Landing Pages?
Local landing pages are different than the home page of a site; each one carries specific content about the geographical area of the business. Where the home page of your site should contain services, images, and sales pitches for your entire business, landing pages are designed to highlight one specific feature, service, or location. Creating each page to fit your tone and our SEO Strategy could feel redundant, but local SEO solutions make a world of difference to your online presence.
7 Benefits of Local SEO
Did you know that 18% of local searches lead to purchases within the day? With a world of information at our fingertips, it’s crucial that every business harness the power of local SEO solutions for these benefits:
1. Enhance website traffic
2. Increase online visibility
3. Improve conversion rates
4. Connect with relevant customers
5. Reach your target audience
6. Bypass your competition
7. Achieve high rankings
How Do Local SEO Pages Work?
At first glance, it may seem like local SEO works like a typical Google search, but after analyzing users and their “near me” searches, it’s clear that most people require results in their immediate areas. So, instead of the regular algorithm, search engines use different ranking factors to determine the best local SEO solutions per user. Simply put, the algorithm always considers your location when you search a local keyword, whether or not it’s a “near me” search.
Do I Need Multiple Local Landing Pages?
If your business has multiple locations or different types of services, you need a local landing page for each location so they can be Googled separately. For example, if I were to search “pizza in Chicago,” your Chicago landing page should pop up. But if you had another location in Seattle, you’d need a separate page that could rank if I’m in Seattle and searching “pizza near me.” It seems simple, but this local SEO solution is one people often forget.
Does Local SEO Work for Online or In-Person Businesses?
Local SEO solutions are important for online and storefront businesses alike! Whether you have a chain of locations around the city or want your different services to gain traffic, local SEO is the key to increasing your local search presence.
3 Insider Tips for Creating a Local SEO Page
When you sit down to design each landing page, there are a few key components for local SEO solutions that we rely on time and time again. Don’t skip out on these three insider tips to improve your local SEO:
1. Keywords
2. Fresh content
3. Mobile friendly
1. Determine the Right Local SEO Keywords
Finding the best keywords for your local landing page all comes down to what people are searching for when trying to find products and services in their area. Ranking for these keywords will help drive targeted local traffic to your site and increase your clicks, rankings, and sales! Look into what your competitors are ranking for, define your local audience, and brainstorm what phrases and “near me” searches your intended viewers could Google to find your business. Including the perfect keywords in your landing page will lead them to you!
2. Keep Your Local Landing Page Content Feeling Fresh
Writing and rewriting the same kind of content for each page may feel redundant, but writing each local SEO landing page with a fresh eye and varying language is important. Your landing pages will each focus on a different location or service, but since they could have the same type of information and language, it’s important to keep each sound different and fresh. Taking the time to determine different descriptors and ways of explaining your content will make your website clearer for users and algorithms alike. So, break out that thesaurus and get to work with those local SEO solutions!
3. Make Sure Your Local SEO Landing Page is Mobile-Friendly
While you build your landing page, ensure that it’s readable on a mobile search browser. Years ago, most “near me” searches were done at home or office computers, but nowadays, people can search from anywhere, at any time, with their phone! If you’ve ever opened a site on your phone only to be met with random spacing and photos that won’t load, you know how fast people click away. So, secure your search engine ranking and create a mobile-friendly landing page so your intended audience can find and love your site wherever they are.
Hopefully, with our definitions and helpful tips, you can walk away from this feeling excited about creating your local landing pages. Increase your foot traffic, online clicks, and Google rankings by adding simple local SEO solutions to your website and watching your intended audience grow. Make those “near me” searches work for you and use local SEO in your business.