When emailing customers, it’s tempting to go right for the sales pitch. After all, your business can’t make money and grow if you aren’t selling your product or service. A product email can be a great marketing tool, especially when you have a new product or brand to showcase or curate recommendations specifically for a customer. However, newsletter emails can also be great sales tools, without ever mentioning a product.
Newsletter emails are a great way to keep your customers informed and engaged with your business. However, it’s important to ensure you are not overflowing customer inboxes with meaningless emails and instead create effective newsletter emails. Here are a few tips for sending your first newsletter email:
- Pick a theme
- Link to content other than just products
- Engage customers outside of purchases
Email marketing is an excellent tool for growing your business and generating sales. It’s also extremely competitive, with customer inboxes overflowing with newsletters, sales, and abandoned cart emails. So how can your business stand out from the crowd(ed inbox)? Relevant messaging and eye-catching emails are a great place to start – luckily, Klaviyo can help with both.
If you own an online business, you probably know the importance of ecommerce emails. We’ve all received an email that spurs us into making a purchase, but what are the essential ecommerce emails to send to your customers if you want to drive results? Here are a few suggestions for where to start if you’re new to emails but want to capitalize on their revenue-producing potential.
When it comes to generating online sales for eCommerce businesses, email marketing is one of the most important tools in your toolkit. However, it can be overwhelming to decide where to start. Should you hire a marketing company to handle your email communication? What email platform is best for your business needs? If you’re new to email marketing but understand why it is critical for your business’s success, we recommend using Mailchimp.
Every morning, you open up your personal email account while sipping your coffee, to find that you’ve received 15 marketing emails overnight. It can be overwhelming, and it might leave you wondering if it’s worth creating an email marketing campaign for your company. After all, is anyone even opening these?
In the world of eCommerce, potential buyers come in many shapes and sizes. They can be impulse shoppers, instant gratification seekers, or those that fill their carts but may get distracted or second-guess their selections just before hitting that checkout button. But with the incredible email marketing tools we have at our disposal today, there’s a way to send a little nudge their way and capture that sale. If you aren’t already utilizing abandoned cart emails, what have you been waiting for? Need a few good reasons to set yours up today?
Did you know that in 2018 there were 518 billion dollars in e-commerce sales? As time goes on that number will increase. To increase sales, having a strong email list is extremely important so you can reach out to previous and potential buyers.
Cart abandonment emails are one of the most popular event-triggered campaigns of today.
E-commerce businesses employ them to steer people back to the final destination of the buyer journey. This is a reliable way to recover a whole lot of sales that would otherwise be lost. And we’re not talking about some meager financial impact, but game-changing implications.
There are plenty of email marketing tools out there that have the potential to fit your business needs. Finding the right one can sometimes be overwhelming. We’re often asked if there is one that stands out above the rest when it comes to email marketing tools for e-commerce. In the spirit of helping you cut down on your research time, we decided to dissect two strong contenders and lay it all out for you; Klaviyo vs. Mailchimp. Our team of SEO experts knows a thing or two that may help you find the tool that offers the best fit for your e-commerce business.