In the world of eCommerce, potential buyers come in many shapes and sizes. They can be impulse shoppers, instant gratification seekers, or those that fill their carts but may get distracted or second-guess their selections just before hitting that checkout button. But with the incredible email marketing tools we have at our disposal today, there’s a way to send a little nudge their way and capture that sale. If you aren’t already utilizing abandoned cart emails, what have you been waiting for? Need a few good reasons to set yours up today?
Did you know that in 2018 there were 518 billion dollars in e-commerce sales? As time goes on that number will increase. To increase sales, having a strong email list is extremely important so you can reach out to previous and potential buyers.
Cart abandonment emails are one of the most popular event-triggered campaigns of today.
E-commerce businesses employ them to steer people back to the final destination of the buyer journey. This is a reliable way to recover a whole lot of sales that would otherwise be lost. And we’re not talking about some meager financial impact, but game-changing implications.
There are plenty of email marketing tools out there that have the potential to fit your business needs. Finding the right one can sometimes be overwhelming. We’re often asked if there is one that stands out above the rest when it comes to email marketing tools for e-commerce. In the spirit of helping you cut down on your research time, we decided to dissect two strong contenders and lay it all out for you; Klaviyo vs. Mailchimp. Our team of SEO experts knows a thing or two that may help you find the tool that offers the best fit for your e-commerce business.
We aren’t specialists in email marketing, however, after years of working in marketing, we’ve picked up a few great tips.
Email marketing is an essential part of customer management for ecommerce. When a customer subscribes to your email list, they enter into a relationship with your brand. This customer-brand relationship is like a lifecycle, so it’s often referred to as lifecycle marketing. “Lifecycle marketing happens when retailers send customers emails that are relevant to what stage they are at in the customer lifecycle (source).” The four main stages of the lifecycle include: acquiring, onboarding, targeting, and retention. In this blog, we’ll share some tips to help you along each stage of the lifecycle.