Users type keywords into Google and other search engines to discover relevant results and find what they’re looking for. Therefore, implementing blogs with quality content is a great way to use keywords to attract more traffic to your website and convert those readers to customers. But blogging in terms of SEO is not as simple as it may sound. For SEO, your content must include specific keywords, several times, to rank on the SERP – or search engine results page.
When emailing customers, it’s tempting to go right for the sales pitch. After all, your business can’t make money and grow if you aren’t selling your product or service. A product email can be a great marketing tool, especially when you have a new product or brand to showcase or curate recommendations specifically for a customer. However, newsletter emails can also be great sales tools, without ever mentioning a product.
Formatting your website is important for so many reasons. It needs to be visually appealing, so it catches a potential customer’s eye. It should be organized and easy to navigate in a way that makes sense. Your website should also be informative, answering questions, and helping clients learn about your business and products. So, what does a header have to do with all of that?
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Whether you’re an entrepreneur, brand, or blogging enthusiast, finding the right tools to drive traffic to your websites’ informative blogs is imperative. You may have the information and products your audience is searching for, but if you aren’t utilizing Pinterest to deliver steady traffic to your blog, you’re doing yourself a disservice.
Writing blogs for your website is a fantastic way to increase your visibility and draw more visitors to your business. However, using the correct structure and format is essential to making the most of your blogging adventures. From the experts at Moose May, here are our top three blog structure tips to help you get started!
- Bullet Points
Google is ever-evolving, and you can now determine the Google keyword type when your site ranks for a keyword. This information breaks down where exactly the keyword appeared in the Google search, so you can better understand what information lands a business at the top of page one search results and how to show up there.
Newsletter emails are a great way to keep your customers informed and engaged with your business. However, it’s important to ensure you are not overflowing customer inboxes with meaningless emails and instead create effective newsletter emails. Here are a few tips for sending your first newsletter email:
- Pick a theme
- Link to content other than just products
- Engage customers outside of purchases
Understanding SEO rankings can feel like you’re learning another language. SERPs, keyword optimization, titles, metas, snippets, queries – the list goes on. If you’re just starting to learn about SEO, domain authority is a topic you may not have heard of yet, but it’s one that has a huge impact on understanding your website’s search engine rankings.
In the digital world, your first impression is often a written one. It’s not uncommon to find yourself making introductions via email and conducting most of your business over the internet instead of face-to-face or on the phone. That makes it more important than ever to put a professional foot forward with accurate grammar and spelling in your communications. If language arts wasn’t your strong suit in high school, fear not – Grammarly is here to save the day!