The difference between Search Engine Optimization (SEO)and Search Engine Marketing (SEM) can be a confusing concept. Is there really a difference between them?
SEO (Search Engine Optimization) is a multi-faceted industry, and SEO experts wear many different hats during a typical day. Just like learning a new language, to help you better understand and communicate more effectively with your SEO team, it helps to learn some basic terms. Today I am going to give you a quick overview of basic on-page definitions and concepts.
From meta titles and descriptions to H tags, we’ve got you covered in this quick overview of basic on-page definitions.
It’s no secret that Google dominates SEO conversations. You don’t Bing anything, you Google it. With Google as the forefront of search engines, it begs the question, is Bing still relevant?
The short answer is that, yes, Bing is still relevant. If Google and Bing were competing in the Olympics, Google would win the Gold every time. Bing, while not the powerhouse that Google is, would still qualify for a silver medal.
Did you know that around 53 percent of marketers say that blogging is the top content marketing priority?
Just think what that means for a second.
Over half of the experts in content marketing believe blogging is the most important aspect of what they do.
ECommerce sales make up 9.5% of total sales in the U.S. That means if you want to start a successful business, eCommerce is the industry to choose. And if you’re looking for a convenient eCommerce platform, Shopify is also the one to choose.
People ask us all the time what does a SEO specialist even do? One of the best explanations I’ve heard is that SEO’s are like the aisle signs in a grocery store. If they weren’t there, then it would take you forever to find where the gravy was. The aisle signs make it easy for shoppers to find what they wanted to buy. The same concept applies to what SEOs do. We make it easier for customers to find your website.
It is no secret that SEO (Search Engine Optimization) is a fast-paced game. We get why business owners can be intimidated when trying to learn SEO. With the constantly changing search engine updates, to the vast amount of technical lingo, it can be overwhelming to understand it all. We get it. That is why we’re here to highlight the tips and tools that we recommend for a variety of specialties.
The dreaded A-word, Analytics, can be a scary word to many web marketers and business owners alike. Not knowing the best way to read, understand, and apply data can cause you to lose out. If you feel like you fit into this category, don’t run away, listen up!
90% of all data in the world was created in the last two years, and over 2.5 quintillion bytes of data is created each day. We live in a world full of data, and it is not going away anytime soon. In fact, it is growing at astonishing rates and has already reshaped the way we operate. Try to imagine a day without Yelp reviews, Instagram posts, or Amazon shopping. Data has quickly become embedded into every facet of our daily lives.
Google is the behemoth of search engines and often dominates the SEO conversation. They outrank all other search engines like Bing, Yahoo, and AOL by a landslide. With a net market share of about 86% in the US, it’s easy to see why Google is the primary search engine that SEOs focus on.
Here at Moose May, you’ll often hear us refer to Google when we are talking about SEO strategy. That is because while it is important to take Bing and other search engines into account, if you are optimizing for Google – the others should follow. Keep in mind this isn’t always the case, but for a majority of the time, this is true. Let’s dig in.
Have you been wanting to dive into marketing tools, but don’t know where to start? From tracking tools, SEO tools, and analytic reporting, there are tools for just about every marketing area. With something for essentially every marketing specialty, we totally get why it can be overwhelming to choose. We’re here to highlight the favorites that we recommend for a variety of specialties.