In the digital world, your first impression is often a written one. It’s not uncommon to find yourself making introductions via email and conducting most of your business over the internet instead of face-to-face or on the phone. That makes it more important than ever to put a professional foot forward with accurate grammar and spelling in your communications. If language arts wasn’t your strong suit in high school, fear not – Grammarly is here to save the day!
Several ecommerce companies have blogs on their site. If you don’t have a blog for your business, it’s time to consider creating one. Blogs are a crucial way to improve your SEO rankings, so your business reaches the top of the search page against your competition. Here are a few tips on why blogging is important:
- Improved keyword rankings
- Visitors spend more time engaged on your website
- Opportunities for organically including internal links
- Greater potential for backlinks
- Create a loyal audience
Email marketing is an excellent tool for growing your business and generating sales. It’s also extremely competitive, with customer inboxes overflowing with newsletters, sales, and abandoned cart emails. So how can your business stand out from the crowd(ed inbox)? Relevant messaging and eye-catching emails are a great place to start – luckily, Klaviyo can help with both.
If you’ve ever moved, you are familiar with the process of updating your address with the post office. If you didn’t provide them with your new address, your mail would pile up at your old home and never reach you. A 301 redirect is the internet equivalent of updating your address with the post office.
When you’re browsing the internet, it can be pretty frustrating to enter a URL or click on a link, only to land on a 404 error page. A 404 Page Not Found error occurs when the browser can connect to a web server, but the content it’s looking for is not available. There are a few reasons this can occur and some simple fixes:
If you own an online business, you probably know the importance of ecommerce emails. We’ve all received an email that spurs us into making a purchase, but what are the essential ecommerce emails to send to your customers if you want to drive results? Here are a few suggestions for where to start if you’re new to emails but want to capitalize on their revenue-producing potential.
When it comes to generating online sales for eCommerce businesses, email marketing is one of the most important tools in your toolkit. However, it can be overwhelming to decide where to start. Should you hire a marketing company to handle your email communication? What email platform is best for your business needs? If you’re new to email marketing but understand why it is critical for your business’s success, we recommend using Mailchimp.
If you have a website, you have probably heard of SEO. or search engine optimization. It’s an important part of running your website and improving quality traffic to your pages because every person that visits your webpage is a potential client. Even when a person stops on your webpage but doesn’t buy something, they now know your name.
The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
A backlink is a link within your website that links to another website. This website is an outside source, as opposed to a different page on your website. Backlinks are one of many moving pieces in the world of SEO, and an essential part of getting your website more domain authority.