In this modern day and age, an online presence is everything to a business. But with so many moving parts, how do you get them to work together to create one cohesive brand? Pairing your social media strategy and blogs together is the missing piece to the SEO puzzle.
If you have done your SEO research, you probably know by now that the goal is to generate traffic to your site. Therefore, many different steps are taken to optimize your on-page and off-page SEO. Directories help to boost your off-page SEO and improve your rankings when chosen and executed correctly.
Social metrics and search engine optimization (SEO) are the dream team when you want to drive traffic and an authentic customer base to your website. Google has stated they do not factor social media following and interactions in their rankings; however, visitors from posts promoted on social media are factored into rankings. With both SEO and social metrics, the goal is always to help your target customers find your content and ideally show loyalty through purchases and return visits.
Building a successful strategy for your e-commerce site is crucial and incorporates several factors. To increase your brand’s visibility, organic search traffic, and Google rankings, you need to focus on off-page SEO. Let’s explore off-page SEO and how it affects the success of your business.
3.2 billion people, or about 42 percent of the population, use social media every single day.
If you think that’s just millennials, you’d be wrong — although they do make up a majority. 77.5 percent of Gen Xers are included in that number, as well as 48.2 percent of baby boomers.