A keyword is a single word or phrase used when searching for something online. It helps define the idea or topic for the content you seek so the most relevant matches appear in your search. Website content is created with specific keywords to be easily found and drive traffic to the site, boosting the ranking on search engine result pages.
If you are new to SEO (search engine optimization), it might be overwhelming trying to figure out where to start. It’s a complex subject! Knowing a few basics will help the ranking of your web page or blog and improve your organic search visibility.
What is SEO?
SEO stands for search engine optimization, and it is defined as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Simply put, you want to optimize your website or blog and the content so that search engines can understand what your website is providing
Why is SEO Important?
SEO is more important than ever as millions of users search for products and answers to their questions every day. The higher your website or blog ranks on a search engine, the more people will click on your link. With more clicks, the sales or conversions you will likely receive will increase.
As a beginner, these three tips will give you a good understanding and guideline to set your webpage up for success in organic growth:
- pay attention to post length
- keep your content fresh
- use keywords
1. Pay Attention to Post Length
Content is a significant factor in SEO ranking. The content in a post attracts users and customers, translating into more traffic and potential sales for your website. As it relates to SEO, longer content is more impactful as it includes more keywords and information. It is suggested that your content be longer than 1200 words but not at the risk of quality.
The quality of your blog posts and information is crucial as readers want unique content. High-quality content that is longer and engaging will keep people on your website longer and translate into sales.
2. Keep Your Content Fresh
In addition to longer posts, you also want to make sure your site has fresh content. Fresh content is more relevant to readers, but it also indicates to search engines that your website is still active.
We recommend posting weekly blogs on a schedule to keep consistency. This also helps create fresh new content for your social media posts.
3. Optimize Blogs for Keywords
Using the right keywords is crucial to SEO! The keywords you choose to use in your blog posts will determine what kind of traffic you get to your website. They need to be relevant to your topic and be the right keywords for your audience.
Before you create your content, brainstorm some keywords and use your preferred search engine to see what other keywords or related terms have preferred search volume. Organic traffic to your pages leads to more leads, sales, and success.
These are just a few of the tips to get you started. Like your content, SEO is always evolving. Leveraging these tips will drive more exposure and traffic to your website and result in profits for your business. By implementing these tips, you will help improve your website ranking on search engines.
Every business with a website presence is vulnerable to duplicate content. Google has indicated 25-30% of the web content is duplicated, from blog posts to web pages and social media, and it’s okay! This can derive from taking a quotation and linking back to the original content, like a blog, or having two similar documents.
Whether duplicate content has been accidental or a result of posting your content elsewhere, it’s essential to know the same content and its effects on SEO.
What Is Duplicate Content?
According to Google’s definition, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”
Here are a few examples of duplicate content that is not deceptive:
- Discussion forums that provide regular and modified pages designed for mobile devices
- Repeat content on the same domain
- Items on an e-commerce webpage that are linked to by multiple URLs
- Printer-only versions of web pages
There are instances when having repetitive content is unavoidable, such as e-commerce store items linked via multiple URLs.
With this in mind, it is essential for you as a webmaster or blogger to create unique content that brings value to customers and readers.
Does Duplicate Content Hurt My SEO?
The short answer is yes; duplicate content can hurt your SEO. Since it is the same content available on multiple URLs on the web, search engines do not know which URL is the original to list higher in the search results. Therefore search engines might rank all URLs lower and prefer a more organic result linked to other webpages.
While there are no penalties for duplicate content, unfortunately, this can hurt your SEO and your web page ranking.
How to Avoid Duplicate Content
When creating content for your blog or webpage, look for stories and topics relevant to your customers and readers. Make sure your content is original to you to avoid plagiarism and decreased SEO.
There isn’t a formula that search engines use to know how much duplicate content is too much. Your posts are going to share some of the same keywords and links as other posts. When writing, take your slant, voice, and style on the topic and avoid copying large portions of text; you should be okay.
If you have a popular blog post and you’d like to share it again, make sure to refresh the post by editing a new version instead of reposting the same blog post from the archives. As long as you provide some unique insight, a fresh perspective, or explain things in your style, search engines will not view this content duplication as malicious.
Copying content from a site is frowned upon, and search engines consider it as such. If you offer nothing but duplicate content, your site will be at risk for low SEO. Your posts, blog, or webpage may not show it in the search results at all. Results for your webpage may be off the first few pages of the results, which means little to no traffic. Whenever possible, strive for content that is in your own words and value.
It can be challenging to gain traction on a webpage. Using keywords for SEO can optimize your web page’s quality and the volume at which people see it. SEO (Search Engine Optimization) is used to improve traffic to a website from search engines like Google. It is best to use keywords to improve your webpage.
Do you ever feel like you don’t know where to start when it comes to writing a blog? An outline helps with the stress that can come along with the writing process. A blog outline is a general idea of the layout and content of what you’re writing. It provides a road map and sets the foundation for your blog post. An outline is something that should be in your writing toolbox.
Why Create an Outline?
So, why is outlining such an important part of writing? Outlines structure your thoughts and can save a lot of time when you’re writing. Check out these tips for more ways to manage your time as a writer.
They can also help you become a better writer by getting you past writer’s block and preventing a wandering thought process. Another benefit to writing an outline is that you don’t have to rely on your memory to make sure all your main ideas and key points are there.
Without an outline, your blog may seem to flow without a direction. From the reader’s perspective, an outline’s smooth flow helps deliver the main takeaways clearly and understandably.
The primary benefits of writing an outline are:
- Lays the foundation for your blog.
- Organizes your thoughts in a way that makes sense.
- Helps manage your time.
How to Create an Outline
Creating an outline for a blog is different than outlining an essay or other forms of writing. The first step to outlining is having a clear concept of the big idea of your blog. The big idea is the main message you are trying to deliver.
When it comes to grasping the big idea, it’s essential to consider the target audience. What will they gain from this blog? What are the readers looking for when they click on this post? It is crucial to keep the reader in mind when planning out a blog because the content needs to be presented in a way that is easy for the audience to follow.
The best way to organize your outline is to categorize it by headers. This way, you will already have your blog structure established when it’s time to start writing. Think about your blog’s big idea, and write the headers to support it.
The best way to find headers is by researching your topic and looking at keywords. You want to use keywords in your headers if possible because keywords are what the reader is searching for most of the time. Since readers tend to skim blogs, creating relevant headers allows for easy reading and navigation.
Creating the key points is where the meat of a blog comes in. Blogs aren’t powerful without any supporting information. Finding content specific to each header ensures that all the information you are including is relevant to the blog.
To find supporting details, you can use things you already know and research your topic. Research is a crucial component to creating an outline because it helps guarantee that you have all the information you may need. Without research, the blog doesn’t have any real substance. Laying out your research in an outline before you start writing ensures that you’re presenting the information in the most organized way possible.
Having an outline allows you to breeze through the writing process since all you have to do is expand on what you’ve outlined. It will help you become a better writer in the long run.
An outline is a crucial part of creating quality blog content. Now that you understand how to create an outline and why they are so important get to writing. But first, outline!
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