There’s a specific scenario we’ve all found ourselves in, one way or another. A question pops into your brain, or you are in dire need of a specific product. When you search for it online, blogs with catchy headlines pop up left and right! You click on the one that seems the most fitting, get your questions answered, and go about your day.
What we’ve just described is SEO blogging, and it’s one of the most valuable tools a business can have. If you’ve never heard of this before, don’t fret—we’re here to explain why your business can benefit from blogging for SEO, give you our tried-and-true SEO tips, and inspire you to begin SEO blogs for your business. Get ready to dive deep into keywords, backlinks, and more.
Let’s Get Started: What is SEO?
SEO stands for Search Engine Optimization and is the key to your website ranking higher on a search engine page. Blogging for SEO is all about finding the right keywords and links to bump your website to the first page of search engines like Google for your target audience. SEO tips could be the key to helping more consumers find your business and products.
What Does Blogging for SEO Entail?
Blogging for SEO is about intelligent and concise content writing built around keyword research and linking. Blogs that are readable, direct, and helpful can make your site appealing to visitors when they’re browsing a search engine. After researching the best keywords for optimal search engine attention, writing blogs will be beneficial to the success of your business, and you will soon rank higher. This means more visitors viewing your content and more clicks on your website and business.
Why Use SEO Blogging for Your Business?
We don’t just believe that blogging for SEO will help your business—it’s a proven fact! That’s why we’re giving you our best tips for optimizing your SEO blogs this year. There are studies that show that SEO blogs lead to 55% more visitors, and your business could easily be a part of that statistic with our SEO tips.
7 Reasons Why Blogging for SEO Benefits a Business
Start to improve your SEO and get inspired with these seven reasons:
- Increase website traffic
- Build relationships with customers
- Discover keywords that gain brand attention
- Expand the company brand
- Easily share blogs on social media
- Attract new customers
- Engage readers with unique content
5 SEO Tips for Blogging
Now that you understand how crucial SEO blogs are, where do you begin? Follow our top five tips for optimized SEO blogging to get started:
1. Start with an outline
2. Use Googleable headers and lists
3. Find specific keywords
4. Add links to existing content
5. Edit for grammar and readability
1. Start with an Outline When Blogging for SEO
Beginning the writing process with an outline is a helpful SEO tip to make sure you are being precise and providing the viewer with an easily digestible SEO blog. Determine a catchy headline that your audience would be interested in clicking, and then draft a clear outline.
Starting with explanations and background information on your topic is a direct way to grab the reader’s attention. Make sure you have a solid outline with headers, lists, and ideas to explore, so you can go back and write a complete blog that hits all your requirements.
2. Blogging for SEO Requires Googleable Headers
Perhaps our most helpful SEO tip—every header and list should be something “Googleable;” that way, when someone searches for the question, your blog with the answer will be one of the first to pop up! To optimize views on your website, each section of your blog should have a heading that is a question or a statement one would search for online. For example, something you might have searched today is “what is SEO blogging?” and maybe that brought you to us!
Keep this in mind when you’re including lists in your blog. Lists are important when blogging for SEO because it’s an easy way for readers to understand the content, and lists are often picked as a featured snippet to display on search engine pages. Creating catchy and informative lists is a game-changer when blogging for SEO.
3. Finding Specific Keywords for SEO Blogging
Keywords are crucial to the success of SEO blogs. Put yourself in your intended audience’s shoes and discover what SEO keywords they’d search to bring them to your site—the more specific, the better! After doing your keyword research and choosing an SEO blog topic, writing each keyword is easy. Blogging for SEO is all about creatively using keywords to draw attention to your website so that your business can flourish online.
For a bonus SEO tip, avoid overstuffing keywords into your blog. Overstuffing keywords happens when there’s over-the-top or unnecessary repetition of keywords and phrases, and while it’s a fine line, putting too many keywords in your SEO blog can be detrimental to your ranking. Make sure all your keywords are needed and spaced throughout the entire blog while writing.
4. Include Links
Searching for a simple SEO tip for ranking higher? Backlinks to other related websites will prove to search engines that your content is relevant and increase your ranking power. Internal links bring viewers back to your own content, whether that be other blogs or products, and will keep visitors on your website for longer. When writing, choose a few words that relate to the information or title of another website, and include a hyperlink for easy reading.
5. Remember to Edit for Grammar and Readability After Blogging for SEO
Never send a blog off before editing it fully for grammar and determining whether it has readability. This SEO tip seems almost too simple, but you’d be surprised how often it is overlooked. There is nothing worse than clicking on a blog and having to sort through spelling errors and gibberish sentences. Creating a confidently written piece that flows well and understands buyer persona is the key to having your readers stick around on your website, allowing you to rank higher and higher.
With our simple and straightforward SEO tips, you can enhance your business, grow your relationship with your clients, and rank higher on your favorite search engines. Blogging for SEO may become your favorite way to optimize your business in 2023, and we’re here to support you along the way.