If you’ve ever searched Yelp for a local restaurant to try or checked out a Google rating of a theatre before you buy tickets to a show, you value the input of people who have direct knowledge of what you want or need. But do local reviews matter when it comes to your SEO ranking?
As of 2019, there are an estimated 2.5 billion smartphone users in the world. It should come as no surprise that China, India, and the United States form the top three countries with the highest number of smartphone users in the world.
Google is the behemoth of search engines and often dominates the SEO conversation. They outrank all other search engines like Bing, Yahoo, and AOL by a landslide. With a net market share of about 86% in the US, it’s easy to see why Google is the primary search engine that SEOs focus on.
Here at Moose May, you’ll often hear us refer to Google when we are talking about SEO strategy. That is because while it is important to take Bing and other search engines into account, if you are optimizing for Google – the others should follow. Keep in mind this isn’t always the case, but for a majority of the time, this is true. Let’s dig in.