Once you have established your business and built a killer website, the next logical step would be to make sure people can find it! With a strong online SEO presence, finding your website should be easy for users across the World Wide Web. When you are focusing on local business, strong local SEO is an absolute must.
Search engine optimization, also known as SEO, is how a business increases the quantity and quality of the traffic to its website. Companies accomplish improved SEO through technical SEO, on-page SEO, and off-page SEO.
If you’ve ever searched Yelp for a local restaurant to try or checked out a Google rating of a theatre before you buy tickets to a show, you value the input of people who have direct knowledge of what you want or need. But do local reviews matter when it comes to your SEO ranking?
If you’re new to search engine optimization, also known as SEO, the concept of web directories may not ring a bell. Let’s change that.
As of 2019, there are an estimated 2.5 billion smartphone users in the world. It should come as no surprise that China, India, and the United States form the top three countries with the highest number of smartphone users in the world.
Google is the behemoth of search engines and often dominates the SEO conversation. They outrank all other search engines like Bing, Yahoo, and AOL by a landslide. With a net market share of about 86% in the US, it’s easy to see why Google is the primary search engine that SEOs focus on.
Here at Moose May, you’ll often hear us refer to Google when we are talking about SEO strategy. That is because while it is important to take Bing and other search engines into account, if you are optimizing for Google – the others should follow. Keep in mind this isn’t always the case, but for a majority of the time, this is true. Let’s dig in.
