Once you have your brilliant blog idea and have completed your keyword research, there are only a few more steps to go. One of the most critical steps (and our favorite) is to create catchy and creative blog headings for your content. But what are some helpful tips and tricks for writing SEO blogs? With our complete guide, you can learn how to write compelling headings to maximize your SEO.
What is a Blog Heading?
Blog headings are designed to structure a blog post, guide readers through the content, and indicate what each section is about. Think of them as little titles for each new idea in your blog, whether that be a question (such as the one above!), the title of a list, or another googleable phrase.
When outlining your blog, try jotting down every question or topic you can think of within the parameters of your topic, and you’ll find an easy outline full of headers that you and your audience will be curious to know the answers to. Learn more about our blog services to up your ranking.
7 Reasons to Include Blog Headings
1. Help readers that only scan blogs
2. Add structure to your content for easy writing and reading
3. Describe each section clearly
4. Break up the bodies of text for readability
5. Answer questions users are searching for
6. Increase rankings on search engines
7. Easily cover the topics under the umbrella topic of your blog
Transform Normal Headings into SEO Headings
Now that you understand the importance of specific and direct headers, it’s time to learn all about SEO headings and get help with our SEO Strategy. We want your blogs to increase your ranking on search engines, and adding keywords to your SEO headings is one straightforward way to achieve that goal. Writing SEO headings that are concise will help users find the website that will lead them to their answer.
When you’re early in your writing process, writing headers without focusing on SEO may feel more manageable. Just brainstorm the ideas you want on a page for a rough outline, and when you go back to answer each section and write the blog, add SEO-focused words and questions to your headers that you know your audience will search for. Maximizing your blog content for higher rankings can boil down to these SEO headings.
Always Try to Add Keywords to SEO Headings
SEO headings are a brilliant and helpful place to include your longer keywords and phrases that users are likely to type into their search bar. You’ll know if you’re using smart SEO keywords for your blog if they easily fit into the Googleable questions and headers you’re inclined to write. By writing keywords into your SEO headings, search engines will understand the content of the blog and be able to sort through what’s relevant, increasing your ranking over time.
5 Types of Blog Headings
Suppose you’re ever stuck on how to word headers or can’t figure out how to place that keyword into your blog headings; no worries. Go back to the roots with our favorite go-to ways for writing headers:
1. Ask and answer questions
2. Include crucial definitions
3. Write readable lists
5. Get creative with the main title
1. Using Questions in Blog Headings
One of the most common things to search on Google is a question about the topic you’re trying to learn more about. When you’re brainstorming headers for your topic, put yourself in your intended audience’s shoes and imagine what questions they would search to bring them to your website. Whether that’s a simple question like “what is a blog heading?” or more specific like “do you need to add keywords to your headers?” someone in the world will use their search engine to answer that question. With intelligent writing and good ranking, your blog will be the one to pop up first.
2. Writing Definitions in SEO Headings
An easy way to climb the ranking in search engines is to have a blog heading that asks to define the topic you’re writing about. Defining different keywords or essential phrases within your content will benefit the algorithm and give viewers the answers they’re looking for. Including the actual definition in bold will help Google pick what sentence should pop up when people search for the answer. We can help you locate local SEO for your businesses to increase reach based on location.
3. Breakup Text with Lists That Fall Under Headers
After a while, reading through paragraphs can get monotonous. Including a few lists in your blogs is a fun, readable way to break up the text and give straightforward content to your readers. Lists feel organized and help overstimulation, and can deliver information in helpful ways.
When you feel stuck writing SEO headings, write different lists, such as “benefits of,” “reasons for,” or “5 tips” that will help your reader digest information. Not to mention that Google loves picking lists to display as the snippet for your blog when users search for them.
4. Who, What, Where, When, Why, and How in Headers
When you’re focused on including keywords in your SEO headings, go back to the basics with who, what, where, when, why, and how questions. Break down your topic into these root questions, and you’ll soon discover each piece that you’ve somehow missed when writing your blog.
Every day, people go on Google and try to find answers to these questions, no matter the topic. Write about who discovered this or that, where something originated, and why your audience needs this—the options are endless, and you’ll soon have fully-fledged blog headings throughout your entire post.
5. Get Creative with the Blog Title
Don’t forget one of the most critical headers in your whole blog—the title! The title of your blog must be catchy, creative, and attention-grabbing, so users are inclined to click on your website when searching for answers. Understand your intended audience and title the piece accordingly, whether there’s humor, a list, a promise of an ultimate guide, or more ideas. Blogs need keywords in SEO headings and are more likely to rank higher on the search engine pages.
SEO headings don’t have to feel daunting with these helpful tools. Use this complete guide the next time you’re writing your blog outline or experience writer’s block while brainstorming headers. Help your business rise in rank and explore the world of blog headings today.