In a world where information is only a click away, it’s crucial to learn how to increase your blog traffic. But how? What do you do next if you’ve worked endlessly on your blog’s content and still aren’t receiving the views and readers you want? Don’t worry—you’re not alone in this. We’re here to help you understand the ins and outs of why on-page SEO makes a difference in your blog’s success.
What is On-Page SEO?
On-page SEO is defined by the elements within your page content that help to improve search engine rankings and increase website traffic. “On-page” refers to the internal SEO work you do to increase clicks on your own blog, like linking to other blogs on your site, focusing on keyword optimization, or how you write product descriptions. All of this is completely within your control!
Why On-Page SEO Matters
At its core, on-page SEO is about building a website and creating page content that appeals to both users and search engines. Every single puzzle piece of your blog adds up to create a picture for Google and others to sort through. Adding the right SEO elements, like keyword optimization, will help search engines determine how useful your information will be to a user. After that, Google decides where to rank your blogs, directly impacting the views your website will receive.
Recent studies show that 75% of people never scroll to the second page of search engines, so it’s imperative to have your blog be one of the first they see. Without carefully designing your blog for optimal on-page SEO, your blogs may be getting lost when they could be ranking higher! Focusing on these elements and using our blog services will make all the difference.
5 Key On-Page SEO Elements
Every piece of your website matters, from specific page content to the titles you choose for your blogs. These are five on-page SEO elements that often need improvement:
1. Headings
2. Page content
3. Product descriptions
4. Internal links
5. Keyword optimization
1. Optimize Your Headings for On-Page SEO
If you want your site to perform well, start with your headings! When your readers search for answers or look for your website, they are more compelled to click on interesting titles. This may sound like a simple task, but it can be quite daunting when starting. For example, with this blog: instead of saying something straightforward and basic, like “You Need On-Page SEO,” try something more intriguing, like “The Truth of Why On-Page SEO Matters.”
Different Types of Headings
- Use these creative headings as a starting point:
- Ask a question
- Make a list
- Ultimate guide
- How tos
- Everything you need to know
2. Create Readable Page Content
Writing readable page content may seem basic, but it’s crucial to your SEO success. While you’re heading will draw them in, it’s your page content for blogs and product descriptions that keeps them around. Increase your on-page SEO with content that prioritizes both search engine algorithms and visitors alike. Include all the SEO elements, but don’t forget that you’re writing for real humans as well!
Focus on creating a welcoming reading environment for your audience. Have you ever clicked on a website and been met with a wall of text? Not fun. Stick to brief paragraphs and multiple headings to break up your information. Readers will be able to scroll to find their answers with ease. Make sure to also include some bulleted lists to convey information—readers and search engines both love it!
3. On-Page SEO Product Descriptions
Remember, on-page SEO is about increasing clicks to your website overall, not just landing pages and blogs. Though it can be tempting to write straightforward product descriptions, improve your on-page SEO by writing for buyers, not internet bots. Online shopping is popular these days, so your product descriptions are key to increasing views. We write collection and product descriptions that paint a pretty picture to draw in your audience. Focus on keyword optimization to rank higher on search engines at the same time!
4. Focus on Internal Links for On-Page SEO
Internal links are essential as they help users easily navigate within your website and help search engines understand and rank your website more accurately. Including internal links will help your curious audience bounce around to other blogs on your website, creating more traffic from the inside! This style of linking also helps Google to crawl around your site and see how one page verifies another. When you pick from our SEO strategies, you’ll see that including the right internal links can help boost your page content and increase traffic.
5. The Importance of Keyword Optimization
Keyword optimization is all about understanding the specific words and phrases your target customers are Googling and creating blogs based on those terms. If your readers search for the phrase “keyword optimization,” you’ll want to use that word a certain amount within your blog for search engines to display your page content as an option.
Think of it like this: your page content answers their questions, so you have to use the words they Googled! Selecting, analyzing, and researching keyword optimization to target within your site will help drive traffic to your blogs.
Does Deleting Old Blog Posts Help On-Page SEO?
While you’re focusing on creating new, well-structured blogs or product descriptions, you may wonder about the best way to handle old blogs lacking these crucial on-page SEO elements. Do you delete them? Or try to rework them? Honestly, it depends on the content of your blog.
If your blog has relevant page content but is lacking in the important on-page SEO items, you have the option to revamp it! All that matters is increasing your clicks, and if you can easily update your blog, feel free to do so!
Now you know the secret: on-page SEO is the key to this whole operation. From keyword optimization to writing creative product descriptions, every part of your on-page SEO content matters. With this deeper understanding of the different elements and why they make a difference, you can focus on your blogs and strive for higher website traffic!