In our modern day and age, online shopping options are a game changer. Every type of retail business can benefit from ecommerce, whether a country-wide retailer or a mom-and-pop shop. But, if you haven’t yet moved to sell your goods and services online, it can seem a little daunting. Explore your options and learn a few tips and tricks as you make the leap to e-commerce.
When it comes to ranking on the first page of a search engine like Google, understanding your competition is key. That’s where domain authority comes into play. Take a second to find your domain authority, understand what backlinks are and why they matter, and read some of our insider tips to increase your score and watch your business flourish!
Domain authority is a measure of how likely a domain is to rank on search engines when compared to its competitors. A website is scored on a scale of 1 to 100, with the higher numbers representing better results in SERPs.
When it comes to the success of your website, domain authority isn’t a factor that determines rank—but it is a tool for understanding how to improve your website’s performance. Once you’ve discovered your domain authority score, you can make an SEO strategy plan to improve!
Backlinks are essential, but they aren’t a marketing tactic—they’re designed to increase your credibility on search engines. Domain authority is determined by the quantity and quality of backlinks for SEO. When other websites link to your products or content, it tells Google, “Hey, look! Reputable sites link to me, so I’m reputable, too”!
Some backlinks for SEO are more valuable than others. Pages with backlinks from high authority pages, like trustworthy news sources and magazines, Google, or government organizations, give you a better shot at receiving a higher domain authority score. The best type of SEO backlink depends on your industry, but there will always be some that matter more. Every business is different, so it’s important to research your top competitors and assess what links would be best for you and your rank.
Increase your backlinks for SEO and raise your domain authority with these three tips:
1. Reach out to bloggers and businesses: there’s no harm in asking your fellow bloggers, influencers, and local business owners to link to your content. You could swap free products in exchange for a link, or they could agree to it just because they love your business!
2. Create solid content: Whether blogging or writing product and collection descriptions, your content should be reliable and accurate so sites of recognition feel comfortable linking to your site.
3. Reduce low-quality backlinks: some backlinks come from spam sites and are detrimental to your score. You can locate these sketchy sources with online tools and manually remove your website from theirs.
As you research this new world of domain authority, avoid get-rich-quick scams. Plenty of websites claim to give you 50 backlinks for a small fee, but doing so will put you on a Google blacklist, preventing you from ranking for a long, long time. Although doing the work may feel tedious, finding authentic backlinks for SEO is the best way to increase your domain authority so you rank higher on search engines.
Raising your domain authority score doesn’t have to be daunting. When you focus on increasing your backlinks for SEO, that score will automatically go up. Secure your site as trustworthy, and work on those backlinks today.
“Alexa, write me a blog.”
In the age of rapidly advancing technology, artificial intelligence, known commonly as AI, has infiltrated nearly every aspect of our lives, including marketing. AI content writing has gained popularity due to its efficiency and cost-effectiveness. However, relying solely on AI to generate all your marketing content isn’t the play.
If your business has an online presence, a blog could be the key to your success. With a little marketing strategy and a few brainstorms for content topics, your SEO blog will transform how users and search engines view your site. The good news? Anyone can learn how to start a blog with our guidance.
We’re the first to admit it—when it comes to running a business, there sure is a lot on your plate! Whether you peddle online services or run a local business out of your basement, your online presence is essential to your company. If you don’t know where to start, or your efforts haven’t helped your website, no worries! Outsource your writing content to professionals: with the right SEO blog knowledge and attention to detail, a content writing service could be the key to success.
In this modern day and age, an online presence is everything to a business. But with so many moving parts, how do you get them to work together to create one cohesive brand? Pairing your social media strategy and blogs together is the missing piece to the SEO puzzle.
Have you heard the term SERP thrown around while doing your SEO marketing research but not known what it meant? Maybe you understood it years ago, but the 2023 updates leave you confused. Let’s dissect everything there is to know about SERPs so you can get your business in tip-top shape.
Gone are the days of wandering around, hoping you find the right restaurant or business that can solve all your problems. With supercomputers within hand reach wherever we go, the popularity of “near me” searches has skyrocketed. In a world where anyone can search for options close to them, it’s important to understand how essential “near me” searches are to your business.
If you’ve ever clicked on a website and been met with that frustrating loading page for more than a couple of seconds, chances are, you’ve clicked away and found another site to answer your question. But how do you avoid the same happening to your own website? In our years of experience, we find that one basic technical SEO element is often overlooked—site speed!
No matter where you are, local SEO searches are a key component to the success of your business. Whether you’re just joining us for our Local SEO services or are looking for ways to boost your foot traffic, optimizing Google My Business is a must!
