Every morning, you open up your personal email account while sipping your coffee, to find that you’ve received 15 marketing emails overnight. It can be overwhelming, and it might leave you wondering if it’s worth creating an email marketing campaign for your company. After all, is anyone even opening these?
If you’ve ever searched Yelp for a local restaurant to try or checked out a Google rating of a theatre before you buy tickets to a show, you value the input of people who have direct knowledge of what you want or need. But do local reviews matter when it comes to your SEO ranking?
Everyone knows that being at the top of a search engine page is necessary to drive business to your website. However, it can be tricky to know where you stand against competitors without searching for every possible keyword that your site ranks for. That’s where domain authority comes in. Domain authority is a ranking designed to score how knowledgeable your site is about a topic, and by extension, how well it will rank on a search engine. Domain authority scores are between one and 100 — the higher your website’s score, the greater its ability to rank.
One of our greatest passions is helping different clients increase their on-page SEO. When Uniek Living challenged us with that task, we couldn’t have been more thrilled! We strive for a diverse client portfolio, and Uniek Living seamlessly fits into that mold.
When it comes to offering unique keepsakes and gifts, we happen to know of an island treasure that now offers their spirit of aloha online. Capturing the essence of Hawaii is precisely what Whaler’s Locker does best, and we are delighted to partner with them to enhance their SEO and blogging needs.
In the world of eCommerce, potential buyers come in many shapes and sizes. They can be impulse shoppers, instant gratification seekers, or those that fill their carts but may get distracted or second-guess their selections just before hitting that checkout button. But with the incredible email marketing tools we have at our disposal today, there’s a way to send a little nudge their way and capture that sale. If you aren’t already utilizing abandoned cart emails, what have you been waiting for? Need a few good reasons to set yours up today?
Believe it or not, SERP isn’t some crazy new slang the kids are using nowadays. The acronym stands for Search Engine Results Page, and as the content clues may tell you, it’s what you see when you search for a term or phrase in one of many search engines across the internet. If you don’t know why that’s important to your business or how to make your specific SERP page work for you, you’ve come to the right place.