Your brand matters to you. And you want to make sure it matters to all your prospective clients, too. How do you guarantee they find you amidst the many other links, brands, and pages on the Internet? Search engine optimization (SEO).
Once you have established your business and built a killer website, the next logical step would be to make sure people can find it! With a strong online SEO presence, finding your website should be easy for users across the World Wide Web. When you are focusing on local business, strong local SEO is an absolute must.
Building and maintaining a website is hard work, so we love when we find an SEO tool that makes it easier to track when our work is getting results. We appreciate a tool that clearly displays all meta tags and data so we can see the main SEO information clearly. That’s one of the main reasons an SEO tool we love is SEO Meta in 1 Click!
Google is in a constant state of improvement and evolution, but that doesn’t mean you can let up on doing everything you can to get your site to rank for keywords. Keywords are a critical part of your SEO strategy, and just in case you thought keywords were just words – have we got a few variations for you! We are going to break down some examples that will get your creative juices flowing and have you excited to better understand these search results to improve your Google ranking.
Meta tags provide information about a webpage that is found in the HTML (hyper-text markup language) of a document. The HTML tells a web browser how to display text, images, and other forms of media on a webpage, while the meta tag tells search engines and web crawlers what is on the page. Simply put, the meta tag is a short synopsis of what is on the page so the search engine can rank the page, display snippets in search results, or ignore the meta tag entirely.
Keywords are an essential building block for any blog. When considering what topic to write a blog about, the first consideration may be: what are people interested in? What information are they searching for? Keyword research is a pivotal part of a blogging strategy.
Internal links allow users to navigate your site and find the content they want by taking them from one page to another within your website. Using the right internal linking strategy on your website can be a gamechanger in terms of boosting SEO and rank value.
Setting up your ecommerce website on Shopify is a strong move. Unless you are a natural at navigating the backside of websites, deciphering plug-ins, and setting up a menu, that was a huge accomplishment for you – well done! You likely started your website with content and a strong focus on search engine optimization to let Google know that your website is different from (and better than) any competitor. Excellent start – but continued optimization is needed.
So, you’ve decided to build an online retail site for your growing product business. If you find choosing themes, color wheels, templates, and photos that display your products in the best light exciting, you’ve only scratched the surface of what your website requires from you. Building a retail website for your business is a dynamic process that will show you returns – if you continue to give your website time and attention.