Do you know what a SERP is? You’ve heard it thrown around the SEO world, and Google is constantly tweaking the results they show when you input a query. Let’s break down what these results are, as well as what are organic search results, paid search, and enhanced search results that include universal results like knowledge panel, answer boxes, and more.
In our recent blog about why blogging is great for SEO, we laid out the main reasons that businesses should invest in a blog, and the numbers don’t lie — marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source). So since you know you should have a blog (and an SEO blog strategy), in this post we’ll explore the basics for getting started.
Search Experience Optimization, Search Content Strategy, Content Marketing Strategy…these are a few different names, but they all relay the same messaging when it comes to Search Engine Optimization (SEO). It’s simple – create content for the users, NOT for the search engines.
Hotjar is a helpful tool that can provide the online behavior and voice of your users using analytics and feedback tools. Included in Hotjar’s plans are some of the latest and greatest tools so you can physically observe how your website visitors are using your site.
Some of the functionalities of Hotjar include heatmaps, which can tell you where your users are spending the most amount of time on your website and collect feedback by creating polls or surveys; conversion funnel, which can tell you which page your visitors lose attention and leave your website, and more.
What is Shopify?
If you have started your search for the best shopping cart software, chances are you’ve heard of Shopify. Shopify is a cloud-based, SaaS (software as a service) website platform that allows you to create and customize your online store. You can choose from the many different design templates or customize the site to your liking (if you have some experience in web development). Since it is perfect for beginners with a simple-to-use interface and offers a relatively low start-up cost, it is easy to see why so many people choose Shopify as their website platform.
If you’re in doubt about how important SEO is for your eCommerce business, you should know that 93 percent of all online activity starts with a search.
Even if you have successfully established your eCommerce business, you may have neglected your SEO strategy.
However, if you want to take your business to the next level, you have to consider how you can benefit from eCommerce SEO now.
So, read below, and you’ll discover the top 10 SEO tips for eCommerce businesses. Let’s dive in!
Google Analytics – What it is and Why You Should be Using It For Your Business
You may have an awesome website that attracts many visitors, but if you don’t know anything about those visitors, you could be wasting a lot of time, effort, and money targeting the wrong audience.
Knowing information about your visitors like where your users are from, what pages they are visiting and for how long, why and when they leave, is all important to help make informed decisions for targeted marketing campaigns and to optimize the content and architecture of your site.
This is where Google Analytics can be extremely valuable to you as a business owner because it gives you a clear snapshot of your visitors’ activity.
Google Ads is Google’s online advertising platform that allows companies to bid on keywords to show up in search results as advertisements. You can choose to display your ads with Google based on geographical locations, including local, national, or international targeting.
Google Ads can show up in a lot of different places across the web, depending on what type of ad you want to display, who you want seeing your ads, and how you want to target them.
Companies like Kohls and Pottery Barn, for example, pay Google money (in clicks) for their ads to show up in search results, on websites, Google Shopping, and even YouTube with hopes that it will bring customers that convert and buy their products.
If you’ve had any experience with SEO, you’ve likely heard all about backlinks, link building strategies and so on. We know that backlinks are an important SEO ranking factor for Organic Search success, but you may be wondering what exactly backlinks are and why do I need them for my online website?
Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.
These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.