Whether you’re a content editor or the average Googler, everyone has come across the dreaded 404 page. Right when you’re about to find the answer to your query or click on a product you’re dying to try out, you’re met with a blank screen and a tiny pop-up message telling you it no longer exists. But beyond that, what is a 404 error? And how can we fix them?
Whether you’re involved in the world of SEO or not, everyone has had the experience of scrolling through a page on the internet and coming across those underlined blue phrases. Have you ever wondered what those are? Or how interlinks impact SEO? Let’s dissect the importance of anchor text together—and learn the seven types along the way!
For the past few months, it feels like you can’t open your phone without seeing another headline about AI or ChatGPT programs. But what do these advancements mean for those who write online content? Are there any ways we can use these modern programs without jeopardizing our ranking?
Questions galore! Whether you’re interested in starting a blog or trying to keep up with the updated algorithms for your content writing service, we’ve researched how search engines truly feel about AI content, so you don’t have to.
Whether you know it as EAT or have heard the updated acronym, EEAT is one of the most important behind-the-scenes systems in the SEO world. Google uses four elements to assess the quality of every website’s content before deciding how to rank it on a search page. Learn more about what each letter stands for, how they affect you, and what you can do to solidify your quality score when you create your SEO strategy.
With marketing styles and algorithms constantly changing, it can feel difficult to know what’s what, even more so when SEO and PPC are basically two sides of the same coin. So how do you know when to use one over the other? Should you stick to one or use a mix of both? We’re here to answer these questions and more to help you understand the benefits and differences between organic search and paid search.
Whether you’ve been studying SEO techniques for years or are researching tactics for your first business, it’s important to avoid falling into the common SEO mistakes people make. From optimizing every page’s content to the overall elements of your SEO website, fixing these issues can make all the difference in your company’s success.
In our modern day and age, online shopping options are a game changer. Every type of retail business can benefit from ecommerce, whether a country-wide retailer or a mom-and-pop shop. But, if you haven’t yet moved to sell your goods and services online, it can seem a little daunting. Explore your options and learn a few tips and tricks as you make the leap to e-commerce.
“Alexa, write me a blog.”
In the age of rapidly advancing technology, artificial intelligence, known commonly as AI, has infiltrated nearly every aspect of our lives, including marketing. AI content writing has gained popularity due to its efficiency and cost-effectiveness. However, relying solely on AI to generate all your marketing content isn’t the play.
If your business has an online presence, a blog could be the key to your success. With a little marketing strategy and a few brainstorms for content topics, your SEO blog will transform how users and search engines view your site. The good news? Anyone can learn how to start a blog with our guidance.