Are you ready to boost your search engine ranking? With the new year quickly approaching, implementing effective changes to bring more traffic to your products and services should be at the top of your to-do list. Whether you’re a novice or pro, you can always benefit from making updates, revisions, and reviews to your site, ensuring your e-commerce SEO strategies and techniques are up to date.
If you’re running an online business or are a content creator, knowing the ins and outs of image alts is critical. Skipping this crucial step may be the reason organic traffic is passing you by. The proper and consistent use of image alts could make or break your products and pages’ searchable success. Let’s take a look at what image alts are and how they affect your SEO.
We all know the importance of creating new content and posting to our blogs. It’s often the need to churn out consistent blog topics that will sometimes stump us. We’ve all been there—that mental block keeps us staring at a blank screen, stuck in frustration mode. While it is challenging to create compelling content without repetition, three simple tips will have you brainstorming incredible blog topics in no time.
When you begin a product-based business, the last thing you’re thinking about is writing product descriptions on your website. You might think your products will speak for themselves—they’re the best quality you could find, and you’ve poured your heart and soul into them. Of course, people will love your products and want to purchase!
Google algorithms like fresh content and tend to prioritize the newest and most relevant content to searchers. Your website’s pages regarding your products and services might not change very often, and neither will your about pages. If your website never changes, Google may think it’s not active, and therefore rank it very low on search engine results pages. So how do you continually put out new content to show Google you’re alive and kicking? Blogging! Creating a regular blog schedule is an excellent way to consistently push out fresh, relevant content that your customers care about, while also boosting your SEO rankings.
Users type keywords into Google and other search engines to discover relevant results and find what they’re looking for. Therefore, implementing blogs with quality content is a great way to use keywords to attract more traffic to your website and convert those readers to customers. But blogging in terms of SEO is not as simple as it may sound. For SEO, your content must include specific keywords, several times, to rank on the SERP – or search engine results page.
When emailing customers, it’s tempting to go right for the sales pitch. After all, your business can’t make money and grow if you aren’t selling your product or service. A product email can be a great marketing tool, especially when you have a new product or brand to showcase or curate recommendations specifically for a customer. However, newsletter emails can also be great sales tools, without ever mentioning a product.
Formatting your website is important for so many reasons. It needs to be visually appealing, so it catches a potential customer’s eye. It should be organized and easy to navigate in a way that makes sense. Your website should also be informative, answering questions, and helping clients learn about your business and products. So, what does a header have to do with all of that?