Whether you’re new to Shopify or have been using it for years, there is always a way to improve your search engine optimization and draw more customers to your store. If consumers search for a product, they are more than likely to purchase it. So how do you make sure your product is at the top of the list? Let’s talk about different ways to improve your search engine optimization for Shopify.
If you have done your SEO research, you probably know by now that the goal is to generate traffic to your site. Therefore, many different steps are taken to optimize your on-page and off-page SEO. Directories help to boost your off-page SEO and improve your rankings when chosen and executed correctly.
What is a Directory in SEO?
A directory in SEO is essentially an online phone book. It contains information about websites, including the name, phone number, address, and web address. This information is submitted to a specific category of the web directory you are targeting. For example, if you have a website with tutorials, you will submit your site for the education category. This directory submission is part of your off-page SEO.
What is Off-Page SEO?
Off-Page SEO refers to anything completed outside of your website that can affect your site’s rankings in a search engine. This helps search engines see other information about your site, including credibility, relevance, and authority.
Why are Directories Important for SEO?
So why does your directory submission matter in SEO? As you know, there are thousands of sites out there working hard to improve their rankings. Directory listings affect SEO because, when used appropriately, they bring up your website even when people haven’t searched for your site. The directory will target a site that will answer the user’s questions or meet their needs when searching for something.
How to Choose the Best Directory Listing
- High Quality
- Proper Management
- Domain Authority
Picking a High-Quality Directory
Many different factors determine a high-quality directory. For starters, a high-quality directory will have a professional website, including quality images. Keep an eye out for typos or spelling mistakes, as this is an ominous sight. The site should also be user-friendly, and navigating through the directory should be a simple process.
The Directory is Properly Managed
Ensuring the directory is managed correctly is crucial because it ensures that your information is accurate and up to date with what you submitted. If the directory is reliable, they will make sure the information you provide is current. They should also be reaching out to you to verify that you are the owner, whether through a phone call, text message, email, or even a postcard.
Double Check Domain Authority
When choosing the best directory listing, you want to check the domain authority of that directory. If they have a poor ranking, they are not a good option, and you should keep researching until you find a better fit.
How Do I Submit to a Directory?
Now that you have chosen the best directory, you have to submit your information to it. First, make sure to choose the appropriate category for your blog. Make sure to choose where you feel your blog will fit best among all the categories. Once you click on the category you have chosen, click on “submit a link.” A series of options will pop up for you to fill in. Once completed, fill in the section that explains the details about your site, including URL, title, and description.
As you can see, many things go into your SEO. Submitting to a directory helps to improve your off-page SEO, increasing traffic to your website. Do your homework to choose the best site possible, and keep a list of where you submitted if you ever need to update your information!
SEO or Search Engine Optimization is the process of getting your content to rank higher in Google searches. The goal is to have your website content rank near the top of the Google search list, considering 75% of searchers never go past the first page. SEO keywords are content-specific keywords that ensure searchers can find your content when utilizing a search engine.
Why are SEO Keywords Important?
Keywords are what connect your content with what people are searching for online. SEO keywords are research-based to ensure the intended audience is directed to your website. Driving traffic to your site organically and authentically ensures that the people who end up on your website get the information they need. Therefore, they are more likely to return to your website and buy your product.
SEO Keywords do not focus solely on the product or content. Developing an SEO keyword strategy involves learning about your target audience. How you would describe your product is not necessarily how someone searching would describe it. Delving into how your audience is searching for your content is essential. What are some ways to get this information?
- Talking to your customers
- Visiting online forums specific to your industry
- Hiring a digital marketing agency
How Will an SEO Keyword Strategy Benefit My Company?
Aside from improving rankings on the Google search engine, the ultimate goal with SEO keywords is getting the right audience to your content. The keywords you choose determine the traffic your website gets. Strategizing SEO keywords works to filter the ideal audience directly to you.
The three main types of keywords used for SEO strategies:
- Short – one or two words, generic, and highest volume|
Example: apple picking
- Mid-Tail – two to three words, slightly more descriptive
Example: best apple picking locations
- Long-Tail – highly specific, more words, and less competitive
Example: best places for apple picking near Greenville, SC
The root of an SEO keyword strategy is understanding the language of your target audience. Once you know this information, you create content that is more useful to your intended audience. In addition, SEO keywords give consistency and a sense of cohesion to your website. This not only builds trust with your audience but signals to Google that your content is valuable and reliable.
Well researched SEO keywords matched with high-quality content sets your website up for success. What happens when the right audience discovers your useful content? They are likely to spend more time on your website since a level of trust has been built. Visiting your website instead of a competitor’s can translate into sales and future business. It also communicates to Google that your website matches the keyword used to search.
Implementing SEO Keywords
SEO keywords are the building blocks for a successful business. Driving qualified traffic to your website goes beyond website clicks; it gives your website authenticity and credibility. In addition, knowing what keywords searchers are looking for gives you insight into future content or products you can create.
Your target audience can’t find you if you are not using keywords specifically intended for them. Help your audience find you, get to know who is searching for your content and how, develop SEO keywords based on this information, watch your audience grow, and then continue to learn from them.
Have you ever written a great piece of content on your webpage and, down the line, noticed that another site linked that content on their site, essentially promoting it? While the feeling of seeing your work on someone else’s page is fantastic, they are also helping search engines realize how great your content is! This helps your SEO immensely. We have explained why below.
What is an SEO Backlink?
An SEO backlink is a link created when one website links to another website. For example, website A has heard about your website before and finds it valuable. Website A then links your site somewhere in their content, creating an SEO backlink. So now your site has an SEO backlink from website A.
Why are SEO Backlinks Important?
SEO Backlinks are crucial to the success of your SEO. In the example above, website A has given your site a “thumbs up,” telling search engines that your content is valuable. Every time a backlink is created to your site, it essentially tells the search engines that other people are vouching for your content and supporting it, and they should be, too.
Five Reasons You Need SEO Backlinks
- Domain Authority
Improves Domain Authority
The domain authority of a website describes its relevance for a specified subject area or industry. Your domain authority is a search ranking score that predicts how a website will rank in search engine results.
Creates Healthy Relationships
When a well-known and popular website creates an SEO backlink to your website, they tell the world that your content is trustworthy and worth checking. As these SEO backlinks are created, your brand’s reputation is managed, and it creates a healthy relationship with the visitors who go to your site.
Brings in High Traffic
It is no secret that an SEO backlink will bring more visitors to your site. The more backlinks a site has, the more traffic and views are driven to the site. The more SEO backlinks are created for a site, the higher the site will rank. This also helps to expand your reach to new customers.
SEO Backlinks can also be seen as referrals. When website A creates the backlink to your site, they are referring others to visit your site. This process will continue to assist search engines in recognizing valuable websites.
Builds Brand Awareness
As traffic is generated to your site and your website continues to push you higher into the ranks, your brand starts to become more visible. This brings awareness to your brand, expanding your reach.
What is Good Domain Authority?
The Moz domain authority scale goes from 1-100. While 100 is the highest-ranking score, the ideal score depends on many factors. Check your competitor’s domain authority scores and focus on ranking higher than they are. For example, if all your competitors are scored between 40-50, you would aim for 55-65, keeping yourself above them.
How Can I Increase My Domain Authority?
- Start with the Basics
- Build High Quality
- Reduce Low Quality
Start with the Basics and Get Them Right
It may seem trivial, but make sure you have followed all the steps to ensure your website is set up correctly. First, focus on optimizing your on-page content, test how quickly your site loads, and, if applicable, build a mobile-friendly site. Next, focus on your internal links, ensuring they are active with proper text and go to the right site. Finally, once your mobile-friendly site is built, please test it out on your mobile device, ensuring that everything looks accurate and is pleasing to the eye.
Build High-Quality Backlinks
Domain authority and high-quality SEO backlinks go hand-in-hand for SEO success. The key to building high-quality backlinks is to create great content by making it relatable, honest, and accurate. Sites of recognition will create a backlink when they realize your content is outstanding and they want to attach their site to it. Once you have created your excellent content, it is time to promote it. The more you boost your content, the better chance that others will find it.
Link building is another important strategy that is used to build backlinks. You can even ask reputable sites to link your content, but make sure to do it professionally. You can offer to be a guest blogger for them, creating an excellent channel for SEO backlinks.
Reduce Low-Quality Backlinks
While high-quality backlinks are essential to your success, low-quality backlinks can be detrimental. These low-quality backlinks come from unknown or spam sites. There are tools available to see what low-quality sites have created backlinks to your content. Once you locate them, you can manually remove them. If you are unable to remove them, you can disavow them through google. It is crucial to get these links removed as they harm your domain authority score.
Should I Monitor My SEO Backlinks?
There are many tools out there, free and paid, that you can use to monitor your backlinks. No matter how you choose to monitor your backlinks, it is essential to stay on top of them. Knowing the relevant sites that have created backlinks to your content helps strengthen your relationship with the other website, including link-building future outreach.
What is Link Building?
Another critical part of SEO is link building. Link building helps search engines discover new web pages. For example, website A decides to link four pages from your site. This helps both your site rank and website A’s site rank. As you continue to help each other, you are link-building by creating trust between your sites.
SEO Backlinks are Essential for Success
That sums it up! Backlinks are essential to the success of your SEO and your domain authority ranking. Therefore, it is crucial to put the time and energy needed into building relationships to create those backlinks and keep improving your domain authority score. Keep up the hard work, implement a system, and watch how your ranking continues to grow.
If you haven’t written an image alt tag before, you probably wonder why they are so important. The truth is this should be one of the top items to complete on your to-do list! Image alts tend to be overlooked but are imperative in ecommerce.
What are Image Alts?
Image alt text is descriptive words written in place of an image on a webpage when the image fails to load. This text also helps screen-reading tools describe images to the visually impaired and allows search engines to rank your shop better and help new customers find your products through images online.
Why Do Image Alts Matter?
Image alts are used to understand the subject of the images. It is easy to implement your alt text, and it can help your ecommerce store immensely. For example, if a customer clicks on a link for a product, but the product image doesn’t show up right away, they can read what the image is and know they have navigated to the right page. This may even keep the customer waiting on your page while it finishes loading.
How Do I Create a Successful Image Alt Tag?
Creating a successful alt tag is imperative to the success of your ecommerce shop. The way you describe your products improves your online visibility and ranking. Here are some great tips for writing successful image alt for your store.
Tips for Successful Image Alt Writing
– Explain the Object
– Special Edition
Explain What the Object in the Picture is
This sounds simple, and that’s because it is! Clearly state what the object is without over-explaining it. For example: “backpack, computer, hose.” Keep the keywords precise, only explaining the object in the image.
What is the size of the object?
Is it a large desk or a kid’s desk? A desktop computer or laptop? A garden hose or fire truck hose? These small details are important in explaining what is in the image. So, let’s use the example above and add this one in: “Kids backpack.”
Is There a Specific Color in the Image?
As you continue to explain the image, make sure to include the color when applicable. For example: “Kids black backpack.”
What is the brand (if any)?
If there is a recognizable brand in the photo, you can add it to your image alt text. For example: “Kids black Nike backpack.” This explains everything about the object so far, making it clear and concise to the purchaser.
Is it a Special Edition Product?
Make sure to add if this is a special edition product as well. This is an important detail because many customers are looking for a particular item to purchase. For example: “Limited edition XYZ kids black Nike backpack.”
You have now written an optimal image alt that will show up on your ecommerce site if the image has not loaded or will be read to your visually impaired customers.
Image Alts are a Crucial Step for SEO Success
Successful image alts for ecommerce can boost your sales when used correctly. Alt text provides context to your product by explaining the image that is being displayed. This will attract shoppers to your page through your images on google and improve your SEO ranking! Make sure not to miss this crucial step to ensure your success.
Social metrics and search engine optimization (SEO) are the dream team when you want to drive traffic and an authentic customer base to your website. Google has stated they do not factor social media following and interactions in their rankings; however, visitors from posts promoted on social media are factored into rankings. With both SEO and social metrics, the goal is always to help your target customers find your content and ideally show loyalty through purchases and return visits.
Have you ever searched for something on the web and chosen a link based on the header alone? Have you been wracking your brain to figure out the best headings to get traffic to your site? Knowing how to write a good heading can determine the success of your on-page SEO blog. So, let’s talk about creating the ideal heading!
Developing a successful blog strategy is vital in driving traffic to your website. The pillar blog format works by using the information we know about how users interact with search engines and the Google algorithm to increase authentic traffic to your website. This blogging strategy produces both short- and long-term results. It sets your website on the path to creating organic traffic as a trusted resource, thereby increasing your search rankings.
What are Image Alts?
Image Alt text is descriptive words written in place of an image on a webpage when the image fails to load. This text in place helps screen-reading tools describe images to the visually impaired and allows search engines to rank your website better.
If you are new to the SEO world, you have probably realized how many acronyms there are and how hard it can be to remember them all. While many are essential to know, the ones below are crucial to know.
What is SEO & Why Is It Important?
SEO stands for Search Engine Optimization. It is the process of improving the quality and quantity of your website traffic from search engines. SEO can help you build positive relationships with your audience by improving customer experience, driving more people to your site, and increasing conversions. This will give you an edge over the competition, meaning more sales, loyal users, and growth.
While paid advertising, social media, and numerous other online platforms can generate traffic to websites, most online traffic is driven by search engines. Optimizing your site helps deliver better information so that your content can be appropriately indexed and displayed within search results.
What is PPC & How Does It Work With SEO?
PPC stands for pay-per-click. This type of internet marketing is where advertisers pay a fee each time one of their ads is clicked on. There have been multiple studies that show that SEO impacts how many clicks PPC ads receive. For example, Google has researched and found that organic solid search results increase the clickthrough rate for the PPC ads.
The link between SEO and PPC is calculated, but it can bring long-term success to your web page when executed correctly. Therefore, an integrated search strategy that looks at both SEO and PPC is the optimal approach.
What is CTR & How Does It Affect SEO Rankings?
CTR stands for clickthrough rate. Clickthrough rate measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. CTR is commonly used to measure the success of your online advertising campaign and the effectiveness of email campaigns.
In SEO, CTR will determine whether you maintain your ranking. The organic clickthrough rate is straightforward. Other clickthrough rates, such as those used in PPC and email, calculate how many people clicked throughout compared to the total number of people who saw it. Organic SEO means how many people saw your search result and how many people clicked through the page.
Organic Search vs. Paid Search
Organic searches focus on unpaid rankings in search results, while paid searches focus on paid rankings. They use SEO to optimize their site’s rankings and visibility in search results. Paid searches allow users to PPC for a prominent spot in search results.
If you are wondering if you should use PPC or organic searches, it is best to figure out the goals for your company first and what you are hoping to accomplish. For example, you may have an ad campaign for a new service that you paid for, but it also features an optimized service page for organic search.
SEO acronyms are everywhere you turn but knowing how to use them is what will help you succeed. The link between SEO and PPC is a successful combination. So, do your research and make sure that your hard work is still working for you long after you have finished!