Being an industry leader specializing in SEO tools and accustomed to writing on various blog topics, we are often asked about the tools we utilize. Without giving away all our trade secrets, we’d like to share the ones that rise above the fray. One particular favorite is AlsoAsked.
What is AlsoAsked?
AlsoAsked is an SEO tool that takes the “People also ask” section of Google and provides a visual chart showing the connection of all the relevant data. It collects, organizes, and displays all the data in a way you can explore and export.
How is AlsoAsked Different From Other SEO Tools?
The main difference with this tool is that AlsoAsked is the only SEO tool that provides live data, and this can make a difference when you are researching your blog topics. You will have the fastest and most up-to-date information and insight for your end users.
How do You Use AlsoAsked?
AlsoAsked is a straightforward SEO tool to use. Pop your search keywords in the search bar and hit return! Every visitor gets three free search credits, which will be refreshed each month. Beyond that, a user would need to sign up for a paid account. AlsoAsked provides users with approximately one million free searches per month.
For four credits, one can perform a “deep search,” which allows users to perform one search level deeper into the “People also ask” results. This will return, on average, one hundred questions.
What are Some Ways AlsoAsked Can Improve Your SEO?
The next time you are working on a blog topic and are looking for more insight, consider adding to your SEO tool arsenal and investigate AlsoAsked. Its insight gives SEO professionals one more instrument in their SEO toolbox.
Your brand matters to you. And you want to make sure it matters to all your prospective clients, too. How do you guarantee they find you amidst the many other links, brands, and pages on the Internet? Search engine optimization (SEO).
Does Google Care What’s on Your Site?
Yes. Google will look at several things when a user puts keywords into the search bar before returning results. The metrics it will be studying include:
Mobile-friendliness – Is this page easy to see on a smartphone?
HTTPS-security – Does this domain have up-to-date security – does the URL start with “HTTP” rather than “HTTPS”?
Pop-ups – Pop-ups are used only when they are least likely to annoy the end user.
LCP – This is the time it takes to load the page’s main content.
FID – This is the time it takes before the user can begin utilizing the page.
CLS – This is the amount of space that something on the page might move during the time it takes to load.
How Can Search Experience Help You?
Once you understand all the items that Google is taking into consideration, you can see how important SEO will be to your website. SEO governs findability, how you are viewed on Google (are you considered an authority), and technical aspects.
With this many qualifiers, it helps to have SEO specialists reviewing your website to make sure it has its best face forward. At Moose May, we will help to develop an SEO strategy that can increase your website traffic and drive sales. We will not only review your website, but we can also assist you with blogging and other strategies. So, contact us today and let us work with you to put together a marketing strategy.
You’ve been assigned to write your company’s blogs, and you aren’t sure where to start or what SEO is! Never fear. Here are five easy SEO tips to get you started on your DIY site optimization and make you an SEO superstar by the end of your blog.
3. Title tags
4. Meta description
5. Alt text
1. Must target keywords in blog content – This is the end all, be all of SEO tips. When writing for accessible SEO company blogs, you want to ensure that you put yourself in your user’s shoes. What is their search intent? What are they keying into their search engine when they sit at the computer?
Utilize long-tail keywords, which are keywords with longer and more specific keyword phrases,to make sure you’re pulling more direct searches. For example, if someone wants insight into floral shops that stock crystals near Daytona, FL, and that’s what you’re writing about, you’d input “floral shops with crystals near Daytona” in your blog rather than just “floral shops.”
2. Links, links, and more links! – For easy SEO ranking with your DIY site optimization, you will want links. Backlinks, links to your site from other websites, will show your connection to other authoritative websites. Having these relationships with high-ranking website owners and gaining these backlinks from them will increase your ranking power by passing link equity. Good linking shows search engines that your content is relevant.
3. Title tags matter – What are title tags? They are the blue headline on the search engine results page. You will want to optimize your title tag by inserting the title of your blog post and your most important keywords. In addition, another easy SEO tip is that by keeping your title tag to around 60 characters, you will guarantee that it won’t get cut off and that it will show on the search engine result page.
4. Watch that meta description! – Titles and meta descriptions are your chance, in a short description, to tell search engines and users what your blog is about. Maximize this easy SEO opportunity and make sure that it is keyword-rich.
You will want to keep this DIY site optimization to about 155 characters and utilize a call to action. Your call to action should fall at the end of the description. It needn’t be more complex than, “Check out our post to learn more!”
5. Alt text for images – Images are an excellent way to liven up a blog, but it is important to make sure the images are accessible to everyone. Alt text assists both search engines and visually impaired users in understanding what an image is showing.
You may have seen this and not realized that it was alt text and an SEO tip! An example of this type of DIY site optimization would be if you ran a dog-washing service and posted an image of a dog in a washtub, your alt text might read, “Freddy the retriever is pictured in the copper washtub, ready for his bath!”
With a few easy SEO tips, you can achieve success with your DIY site optimization. Having a clear focus on your brand’s identity can assist you in choosing the right keywords and descriptions to channel your customers directly to your website. Now that you know these five SEO tips, you can maximize your DIY site optimization!
Once you have established your business and built a killer website, the next logical step would be to make sure people can find it! With a strong online SEO presence, finding your website should be easy for users across the World Wide Web. When you are focusing on local business, strong local SEO is an absolute must.
Building and maintaining a website is hard work, so we love when we find an SEO tool that makes it easier to track when our work is getting results. We appreciate a tool that clearly displays all meta tags and data so we can see the main SEO information clearly. That’s one of the main reasons an SEO tool we love is SEO Meta in 1 Click!
What is SEO Meta in 1 Click?
SEO Meta in 1 Click is an extension that brings together some of the most powerful tools to analyze your website with, well, one click! When you download the extension, you can see six areas of your website on six different tabs that offer you one-click options to dig in deeper and apply solutions. With each of these tabs, this SEO tool lets you take a quick, convenient glimpse at your website’s performance.
Tabs in SEO Meta in 1 Click:
Starting with the Summary tab, you are immediately able to see problem areas, if any, on your website. Each of the next five tabs goes into greater detail about any problem areas and provides one-click tools to correct the issue. Each of the tabs in this SEO tool gives you a great overview of on-page issues for your website with the convenience of being able to correct them immediately.
SEO Meta in 1 Click Summary Tab
The Summary tab in SEO Meta in 1 Click provides a list of all basic on-page information where SEO is important. You can see a count of heading tags, images, and links; however, it is a very effective SEO tool for a quick review of the title, meta description, canonical tag, and meta robots.
Detailed Headers Tab in SEO Meta in 1 Click
The information found in this tab is an outline of the web page’s headings in order. You can scan the outline and get a clear idea of the major topics <H1> of the page if you have used headings well.When you see this outline in its entirety, you begin to understand how a search engine uses the information provided to understand the topics and keywords of the page. And how that understanding translates into better search engine ranking.
SEO Meta in 1 Click Images Tab
The Images tab clarifies how many images you have on the page, how many are without alt text, and how many are without title attributes. Below these totals are the one-click options of PageSpeed Insights and Google to analyze and optimize your images, followed by each image that needs to be corrected. This SEO tool is an incredibly convenient way to review images without having to hover over every image on each page!
Links Tab in SEO Meta in 1 Click
This tab quickly reviews all the internal and external links on each page and identifies any errors. The total number of links, how many are unique, how many are internally unique, and how many are without a title quickly come to view in a list for your convenience. Depending on how many links you have per page, this can be a quick resolution to on-page SEO that may be hampering the success of your website.
SEO Meta in 1 Click Social Tab
The Social tab is convenient for displaying a clear layout of Facebook Open Graph Tags and Twitter Cards. This SEO tool can be used to make quick corrections and make sure your website is communicating effectively with social media. The SEO tool also provides a one-click resolution to consult Schema structure with a link to Schema.org.
Tools Tab in SEO Meta in 1 Click
The Tools tab is one of the most convenient features of this SEO tool. With one click, you can utilize all the different SEO tools listed to work in the background as you complete the analysis of your website SEO. The tools listed offer one-click convenience to analyze, validate, and check the various performance metrics of your website in an easy-to-understand and efficient way.
If using SEO Meta in 1 Click still seems a little overwhelming, don’t let your business suffer for even one more day before you call in an SEO expert to help talk you through it. Utilizing simple tools like SEO Meta in 1 Click may be an excellent strategy for an experienced marketing strategist to employ on your behalf. With a little time and practice, we know that this will be an SEO tool you’ll love, too!
Google is in a constant state of improvement and evolution, but that doesn’t mean you can let up on doing everything you can to get your site to rank for keywords. Keywords are a critical part of your SEO strategy, and just in case you thought keywords were just words – have we got a few variations for you! We are going to break down some examples that will get your creative juices flowing and have you excited to better understand these search results to improve your Google ranking.
Do you want to be at the top of the SERP? When you see listings on search engines, do you wish you knew how to improve your own SEO and increase your Google ranking? You may know that search engine optimization is key to the discovery of your website, but do you know how to optimize the keyword types available to you?
All these keyword types can provide opportunities to rank higher on SERPs. Let’s get a better understanding of each keyword type. But first, let’s be sure we know what we are looking for in a SERP.
What exactly is a SERP?
A SERP is a search engine results page, which is the page you see after entering a query into a search engine such as Google. The SERP provides a list by Google ranking according to the search engine’s ability to understand websites and return information to the user that best matches their query. These Google rankings are directly affected by the keywords used – and how they are used – on the sites searched by Google.
Why is SEO Important for Google Ranking?
SEO is crucial because it turns queries into traffic to your site and, ultimately, into customers. SEO makes your website more visible to users and helps build long-term equity in your brand as well as a good Google ranking. Keywords are the phrases used to search for information – be sure your keywords inform all search engines of exactly what your website provides in the clearest way possible.
19 Examples of Keyword Types that Top the SERPs
1. Answer box
2. Knowledge graph carousel
3. Knowledge graph large carousel
4. Right/Top/Bottom paid block
5. Side/Top/Bottom shopping – paid and unpaid
6. Featured snippet
7. Local pack
8. People also ask
9. News pack
10. Image pack
11. Related keywords
12. Knowledge graph
13. Knowledge graph with a map
14. Knowledge graph disease
15. Video thumbnail
17. Additional information in snippet
18. Quick links
19. Refine by brand
1. Answer Boxes offer appropriate answers to a query.
A common search engine result is an answer box displaying the top answer to a query. A SERP position in the answer box is the best position for your website and can divert a significant amount of traffic. Owning the answer box is the result of a strong listing on search engines.
The answer box is a sure way to bring more traffic to your website. The answer box in the SERPs is often referred to as “Position #0.” This listing on the search engines appears above the first result and paid rankings, so this position can certainly increase traffic and build credibility for your website. And you thought being #1 was as good as it gets!
2. The knowledge graph carousel is a visual listing on search engines.
This search engine result is displayed as a horizontal carousel display of images against a black background at the top of the page. Users can scroll through the images and click through to find more information about each image. This Google ranking provides a selection of options to answer a query, generally used when searching for the “best” or “top” results.
3. Knowledge graph large carousel is like carousel.
The large carousel listing on search engines shows Google rankings in response to informational queries.
4. Right/Top/Bottom paid block are ads launched by PPC experts in response to search queries.
This listing on search engines is displayed either above the organic search results, below the organic search results, or to the right of search results on the SERP.
5. Side/Top/ Bottom shopping block ads are for paid and unpaid listings.
Google allows users to search for products on various shopping websites and compare the results without leaving Google. This Google ranking only includes essential information such as product name, price, a photo, and an online shop name.
6. A featured snippet is Google’s response to a simple question.
The information shown in the featured snippet is always taken from a top 10 search result, unlike the answer box. This listing on search engines is formatted this way when Google thinks it will help people more easily find what they are seeking. Featured snippets on a SERP are especially helpful for those on mobile or searching by voice.
7. A local pack is the result of a query about local establishments.
A local pack is a listing on search engines that appears in response to queries for services or products provided by local businesses. This listing is taken from Google My Business Directory. The Google ranking will include a map of the area on the SERP with links to “More Places” to help the user find the best result for them.
Ever find yourself in desperate need of a great cup of coffee, so you searched Google for “best coffee shop near me?” This keyword type was first on the SERP, offering you the information and location of the best coffee shops nearest to you at that moment. Those coffee shops were displayed in a local pack due to having the highest Google rankings based on their local SEO.
8. The “People Also Ask” box shows questions related to a query.
This Google SERP feature answers questions that are related to the user’s query, each coming from its own web page with a clickable link to allow the user to click through to the one that best applies to their question. The PAA box appears on the SERP within the results of the original query.
The People Always Ask box allows the user the opportunity to refine their search with queries that are related and commonly searched. By offering suggestions, Google is better able to understand the user and ultimately return the results they are looking for.
9. The news pack displays the top news stories.
When searching current news keywords, a SERP will display images that click through to the top stories relevant to the user’s query. These images typically are above the main listing on search engines according to the Google ranking.
The updated Google News has a friendlier focus on local news while providing access to a diverse range of sources. Returning a news graph on the SERP ensures that the top results have been narrowed down to the user’s query but also offers additional news stories that may be related.
10. An image pack is a Google ranking result showing a row of images.
These images click through to Google Images and may appear in any organic SERP position. They tend to appear in a listing on search engines for specific queries where Google determines the visual content would be valuable.
11. Related keywords are variants of the main keywords targeted on your website.
These keywords can be long-tail keyword variants to the main keyword you want to rank for on the SERPs. These are words in Google rankings that are not as obvious unless you know exactly what the user is searching for and what words they are using. This list is most often shown at the very bottom of the search page.
Searches for keywords related to what the user has entered are very helpful and allow the SERP to provide the user with alternatives to their specific query. The related search keywords are made up of keywords used for similar queries and may bring the user to a better result and convert a click to a customer sooner.
12. A knowledge graph is usually about a proper noun.
A knowledge graph contains detailed structured information. A general source in listings on search engines is Wikipedia.
The knowledge graph can appear to the right of additional listings on search engines on a desktop while appearing above listings on a mobile. Google knowledge graph has been available for about ten years but is more recently available in a mobile format.
13. A knowledge graph with a map responds to local queries.
A SERP returns a knowledge graph with a map for a user who has entered a specific query looking for data such as location, hours, or reviews. The result of this listing on search engines is that real-world information is being captured in a meaningful way for the user.
Knowledge graphs are compiled from Google’s database of billions of facts about people, places, and things. This listing on search engines helps users receive publicly known, factual information about their query. This is a big win for local SEO because the user most likely is searching for a location where they will purchase soon, if not immediately.
14. A disease knowledge graph displays with brief but crucial information.
The disease knowledge graph appears in a Google ranking in response to a specific query on the medical subject contained in the graph. The knowledge graph is a response to a medicine-related query to provide the user with basic information such as symptoms, diagnosis, and treatment.
15. Video thumbnails are provided on SERPs related to the user’s search.
Google will return search results with video thumbnails to the left of individual search results if related to the user’s search.
16. Breadcrumbs are a trail back to where the information originated.
Often a SERP will show the breadcrumbs of the search results, leading back to the web page’s location in the website hierarchy. This is where an organized sitemap is an important part of improving your Google ranking. For example, a result may have returned with breadcrumbs describing its origination as Home Page > Collection Page > Product.
17. Facts and additional information may appear in snippet.
A featured snippet on a SERP may provide additional facts and links to other information from the landing page to further define the user’s query. It appears within the body of the featured snippet itself.
18. Quick links give further definition and direction to the user’s inquiry.
These are included in the site’s snippet and provide links to the key sections and landing pages on the website that appear in the listing on search engines. These links are provided to give direct click-through to the information that may most directly answer the user’s query.
19. The refine by brand feature is a newer search refinement from Google.
“Refine by” is a new search feature introduced by Google to let you filter results in the listings on search engines by images, among other search parameters. These SERP results allow the user to see images of the item they are searching for and filter by, in this case, brand.
Refine by brand is a feature best used in searching Ecommerce websites. But refining searches can help narrow down other searches when the query subject is too broad. For example, if a user searches for a health condition, refining labels can help the user drill down on more specific information such as symptoms, treatments, or risk factors.
Best Way to Rank on Google
Images make your information more interesting and easier for readers to understand. Images add value to your SEO strategy by increasing user engagement and making your website more accessible. Optimizing your website with these keyword types will help give your site credibility and help it rank higher.
All the keyword types discussed here are achievable! With the help of an SEO specialist, you can help your website build in the Google rankings and maybe – just maybe! – achieve that coveted SERP position #0 spot! Staying up to date with keywords, optimizing your website on a regular basis, and never underestimating the power of a keyword in an image alt, product description, or other content are concepts to live by when maintaining a website that consistently converts users to customers.
Meta tags provide information about a webpage that is found in the HTML (hyper-text markup language) of a document. The HTML tells a web browser how to display text, images, and other forms of media on a webpage, while the meta tag tells search engines and web crawlers what is on the page. Simply put, the meta tag is a short synopsis of what is on the page so the search engine can rank the page, display snippets in search results, or ignore the meta tag entirely.
Do I Need Meta Tags for SEO?
Meta tags can play an important role in SEO if used properly. When your title and meta description tags are well-written and unique for every page, they could entice a reader to click from the SERP to your site, which is the whole goal of a meta tag. Google is more interested in the user experience than ranking, so the skillful use of meta tags within your website can be very beneficial to driving organic SEO traffic, resulting in users.
Main Meta Tags for SEO
Meta Title Tags are the First to be Seen
A meta title tag is the first element that identifies your web page for search engines and visitors. Each meta title should be original to that page and optimized with keywords in an easily understood and natural-sounding way. A well-written meta title is what users see in the SERPs and is a deciding factor in their clicking through to your site over another one.
For Google, your meta title is dynamic. If your title isn’t seen as relevant to the content the bot has crawled on your site, Google will change the title to match the search terms of the user more closely. There are several reasons Google might rewrite your meta title at its own discretion.
Reasons Google Will Change Your Meta Title:
The page does not have a descriptive meta title or meta title tag
One meta title is being shared across several pages
The meta title is stuffed with keywords
The meta title is too long and hard to read
Meta Descriptions are More Effective than Advertisements
A meta description is an original summary of your page in 160 characters or less that will entice a reader to click through to your page when it shows up on the SERPs. Studies show that consumers want fewer ads and agree that Google is improving search results by including snippets and other SERP features. Users rely on these meta descriptions more than advertisements to find the products and services they are searching for.
Google is searching for specific information in the meta description so it can return accurate search results to the user making a query. If the Google search engine can’t find the information in the meta description but can piece it together from the website content, Google may rewrite the meta description – and sometimes not in a way that you would want it rewritten!
Reasons Google Rewrites Meta Descriptions:
Poor summary of the webpage in meta description
To match the query more accurately with the web page
To match the query more accurately with content, but it isn’t in the meta description
Organize Your Content with Heading Tags
Heading tags identify which parts of your content are important and show how the page is connected and organized. For example, the H1 tag is only used once for the heading of the page and then other elements are labeled H2, H3, H4, and so on, with H1 being the most important for the search engine to identify. This type of tag has minimal SEO influence, but it does have some.
Google considers heading tags very important. Headings on a page help the search engine to better understand the content on the page. Having a clear heading on a page gives the information needed to help a site rank because the search engine clearly knows if the site content matches a user’s query.
Effective Image Alt Text Gets Noticed
Alt text tags are used to identify images for search engines. Proper alternative text tags describe the images so the search engine can consider them. An image alt text tag should appropriately identify what is in the picture. If it includes any keywords for SEO, they should be used in connection with the surrounding text, not just to stuff a keyword into the description.
Images that focus on useful, information-rich text without keyword stuffing are likely to help a page to be well-understood by search engines and, therefore, rank high in SEO on SERPs. Image alt text is intended to improve the user experience of a vision-impaired individual. A negative user experience may cause your site to be seen as spam, so ensuring your image alt text fits within the surrounding content is important.
Avoid Duplicate Content with Canonical Tags
Canonical tags are the best way to resolve duplicate content. Within your website, you may have more than one way to link to a page. For example, if you have both a mobile and desktop version of a web page, Google will see this as a duplicated page. One URL will need to be tagged as “canonical” to tell the search engines that this is the original URL.
If a canonical tag is not used, Google might make the choice for you and, in so doing, make the wrong choice. Or Google might see both URLs as having an equal weight, which could lead to changes in the ranking of one, the other, or both. There are situations when Google chooses for you, even when the URL has been noted as canonical. For example, if a user is on a mobile device, the search result will point to the mobile version of the page even if the desktop page was given priority as canonical.
SEO Experience Matters
When it comes to writing effective meta tags, an experienced SEO marketing strategist is a great investment. You have worked hard to bring your online business this far; let a strategist be sure you are using all the meta tags to your best advantage. It is important your website is seen and ranks consistently high on the SERPs to drive the results you deserve.
Keywords are an essential building block for any blog. When considering what topic to write a blog about, the first consideration may be: what are people interested in? What information are they searching for? Keyword research is a pivotal part of a blogging strategy.
Internal links allow users to navigate your site and find the content they want by taking them from one page to another within your website. Using the right internal linking strategy on your website can be a gamechanger in terms of boosting SEO and rank value.
Setting up your ecommerce website on Shopify is a strong move. Unless you are a natural at navigating the backside of websites, deciphering plug-ins, and setting up a menu, that was a huge accomplishment for you – well done! You likely started your website with content and a strong focus on search engine optimization to let Google know that your website is different from (and better than) any competitor. Excellent start – but continued optimization is needed.
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