“Alexa, write me a blog.”
In the age of rapidly advancing technology, artificial intelligence, known commonly as AI, has infiltrated nearly every aspect of our lives, including marketing. AI content writing has gained popularity due to its efficiency and cost-effectiveness. However, relying solely on AI to generate all your marketing content isn’t the play.
In this blog, we’ll explore why maintaining a human connection in your marketing content is vital for building meaningful relationships with your audience and achieving long-term success.
What is AI-Generated Content Good For?
Don’t get us wrong – AI writing has a place in everyday marketing.
Using programs such as ChatGPT is excellent for things like:
- Creating prompts for blog topics
- Brainstorming questions to ask in an interview with a subject matter expert
- Understanding complex topics to explain them to your readers
- Coming up with an outline for a blog
5 Reasons to Keep Your Content Creation Team
It’s important to remember that AI blog writing is a tool. Here are five reasons we don’t recommend swapping your advertising team for content creation from artificial intelligence.
1. The Human Touch Allows for Creative and Original Content
AI algorithms can analyze vast amounts of data to produce content that fits predefined patterns and styles. However, this can also lead to a lack of originality and creativity in the content generated. For prompts such as product descriptions, blogs, and general website content, one of the key factors that search engines look for is uniqueness. If you rely on AI to create all your content, you risk having repetitive and unoriginal content.
Marketing is about standing out from the crowd and presenting your brand uniquely. Human marketers bring an invaluable element of imagination and ingenuity, enabling them to craft content that resonates with the target audience, captures readers’ attention, and sparks emotions. Using a human content creator lends itself to ensuring your website and other marketing materials have original content that sounds like it was written by a human – because it was.
2. Human-Created Content Helps Establish an Emotional Connection with Customers
While AI content writing has its merits, it lacks the essence of human creativity and emotional connection that can make marketing genuinely impactful. Humans have the ability to empathize and understand the emotions of others. By tapping into these emotions, marketers can create compelling stories that evoke feelings of joy, sadness, excitement, or nostalgia. Establishing an emotional bond with your audience fosters loyalty and trust, something AI blog writing might struggle to achieve.
3. Humans Have Better Adaptability and Flexibility than AI
Marketing trends and consumer preferences are constantly evolving. Adapting to these changes quickly is crucial for staying ahead of the competition. Human marketers can learn, grow, and adapt strategies based on real-time feedback and market fluctuations. They can make on-the-fly adjustments to cater to the dynamic needs of the audience, something that AI content lacks without continuous reprogramming.
4. AI Doesn’t Always Understand Nuances and Context
Language is rich with nuances, idioms, and cultural references that can be challenging for AI to grasp fully. Misinterpreting these subtleties can lead to embarrassing or insensitive content that might alienate your audience. Human marketers have the ability to comprehend context, cultural sensitivities, and the appropriate tone for different situations, ensuring that your marketing content is not only engaging but also appropriate and respectful.
Creating a calendar can be done with AI content writing, but adapting that content to events within the community and worldwide is impossible without human assistance. Learning and adjusting your content calendar based on customer feedback and engagement is critical to success, and that’s something that AI can’t do on its own.
5. You’ll Build More Trust and Credibility with Content Written by Humans
Establishing trust and credibility with your audience is critical in an era of fake news and misinformation. Human-generated content has a personal touch that can resonate with people on a deeper level. Customers are more likely to trust a message that comes from a human as it conveys sincerity and accountability. Relying solely on AI content writing may inadvertently erode trust and authenticity.
Is AI Accurate?
Another issue with relying solely on AI writing is that although it’s always learning, it’s not perfect. When you enter information into ChatGPT or GPT-4, there is a disclaimer at the bottom that states, “ChatGPT may produce inaccurate information about people, places, or facts.” Using AI to create content should be done with immense caution, and the content should always be fact-checked.
The Uniqueness of the Human Experience Makes for Better Content
Marketing content is often an extension of the human experience. It reflects our values, aspirations, and desires. While highly sophisticated, AI writing lacks human experiences, emotions, and cultural understanding.
By entrusting humans with content creation, we can share stories that genuinely connect with others on a human level. Sharing anecdotes, personal experiences, jokes, and other topics that bond us together is a great way to attract and retain customers. It’s challenging to create content that resonates with readers for emotional reasons when the person creating your content isn’t a person at all.
Using AI As a Partner, not a Replacement
AI undoubtedly has the potential to revolutionize marketing by streamlining processes, analyzing data, and generating content. However, it is essential to recognize that AI content writing should complement, not replace, human creativity and emotional intelligence. The human touch brings creativity, empathy, adaptability, understanding of nuances, and the ability to build trust and credibility – qualities that are indispensable for effective marketing.
If you want to incorporate programs such as ChatGPT into your marketing plan, here are some tips and tricks you can use to ensure you’re receiving useful content:
- Use AI to explain content within certain parameters
- Suggest prompts for blog topics
- Write outlines for a blog
- Brainstorm good SEO keywords
- Create a call to action for a blog post
Use Chat GPT for SEO
To make your blogs and marketing truly stand out and forge authentic connections with your audience, embrace AI writing as a valuable tool in your marketing arsenal, but remember to keep the human touch at the heart of your content creation process. By striking the right balance between AI and human creativity, your marketing efforts will flourish, delivering lasting impact and fostering strong, meaningful relationships with your customers.