Have you ever written a great piece of content on your webpage and, down the line, noticed that another site linked that content on their site, essentially promoting it? While the feeling of seeing your work on someone else’s page is fantastic, they are also helping search engines realize how great your content is! This helps your SEO immensely. We have explained why below.
What is an SEO Backlink?
An SEO backlink is a link created when one website links to another website. For example, website A has heard about your website before and finds it valuable. Website A then links your site somewhere in their content, creating an SEO backlink. So now your site has an SEO backlink from website A.
Why are SEO Backlinks Important?
SEO Backlinks are crucial to the success of your SEO. In the example above, website A has given your site a “thumbs up,” telling search engines that your content is valuable. Every time a backlink is created to your site, it essentially tells the search engines that other people are vouching for your content and supporting it, and they should be, too.
5 Reasons You Need SEO Backlinks
- Domain Authority
- Relationships
- Traffic
- Referrals
- Awareness
Improves Domain Authority
The domain authority of a website describes its relevance for a specified subject area or industry. Your domain authority is a search ranking score that predicts how a website will rank in search engine results.
Creates Healthy Relationships
When a well-known and popular website creates an SEO backlink to your website, they tell the world that your content is trustworthy and worth checking. As these SEO backlinks are created, your brand’s reputation is managed, and it creates a healthy relationship with the visitors who go to your site.
Brings in High Traffic
It is no secret that an SEO backlink will bring more visitors to your site. The more backlinks a site has, the more traffic and views are driven to the site. The more SEO backlinks are created for a site, the higher the site will rank. This also helps to expand your reach to new customers.
Creates Referrals
SEO Backlinks can also be seen as referrals. When website A creates the backlink to your site, they are referring others to visit your site. This process will continue to assist search engines in recognizing valuable websites.
Builds Brand Awareness
As traffic is generated to your site and your website continues to push you higher into the ranks, your brand starts to become more visible. This brings awareness to your brand, expanding your reach.
What is Good Domain Authority?
The Moz domain authority scale goes from 1-100. While 100 is the highest-ranking score, the ideal score depends on many factors. Check your competitor’s domain authority scores and focus on ranking higher than they are. For example, if all your competitors are scored between 40-50, you would aim for 55-65, keeping yourself above them.
How Can I Increase My Domain Authority?
- Start with the Basics
- Build High Quality
- Reduce Low Quality
Start with the Basics and Get Them Right
It may seem trivial, but make sure you have followed all the steps to ensure your website is set up correctly. First, focus on optimizing your on-page content, test how quickly your site loads, and, if applicable, build a mobile-friendly site. Next, focus on your internal links, ensuring they are active with proper text and go to the right site. Finally, once your mobile-friendly site is built, please test it out on your mobile device, ensuring that everything looks accurate and is pleasing to the eye.
Build High-Quality Backlinks
Domain authority and high-quality SEO backlinks go hand-in-hand for SEO success. The key to building high-quality backlinks is to create great content by making it relatable, honest, and accurate. Sites of recognition will create a backlink when they realize your content is outstanding and they want to attach their site to it. Once you have created your excellent content, it is time to promote it. The more you boost your content, the better chance that others will find it.
Link building is another important strategy that is used to build backlinks. You can even ask reputable sites to link your content, but make sure to do it professionally. You can offer to be a guest blogger for them, creating an excellent channel for SEO backlinks.
Reduce Low-Quality Backlinks
While high-quality backlinks are essential to your success, low-quality backlinks can be detrimental. These low-quality backlinks come from unknown or spam sites. There are tools available to see what low-quality sites have created backlinks to your content. Once you locate them, you can manually remove them. If you are unable to remove them, you can disavow them through google. It is crucial to get these links removed as they harm your domain authority score.
Should I Monitor My SEO Backlinks?
There are many tools out there, free and paid, that you can use to monitor your backlinks. No matter how you choose to monitor your backlinks, it is essential to stay on top of them. Knowing the relevant sites that have created backlinks to your content helps strengthen your relationship with the other website, including link-building future outreach.
What is Link Building?
Another critical part of SEO is link building. Link building helps search engines discover new web pages. For example, website A decides to link four pages from your site. This helps both your site rank and website A’s site rank. As you continue to help each other, you are link-building by creating trust between your sites.
SEO Backlinks are Essential for Success
That sums it up! Backlinks are essential to the success of your SEO and your domain authority ranking. Therefore, it is crucial to put the time and energy needed into building relationships to create those backlinks and keep improving your domain authority score. Keep up the hard work, implement a system, and watch how your ranking continues to grow.