No matter where you are, local SEO searches are a key component to the success of your business. Whether you’re just joining us for our Local SEO services or are looking for ways to boost your foot traffic, optimizing Google My Business is a must!
What is Google My Business?
When you search for something on Google, local SEO businesses will appear in something called a Business Profile. We’ve all seen them—the little listings that pop up near the map with an address, ratings, and contact information. Anyone can create a Business Profile for a location, but Google My Business optimization is something specifically used to enhance how search engines and visitors interact with your business information.
Google My Business is not the same as your Business Profile: it’s a local SEO tool designed to ensure people find your products and businesses in their area. Through a few important tactics, focusing on Google My Business optimization can make all the difference in the visibility of your content in your location.
The Importance of Google My Business
Google My Business is your best local SEO friend if you have an in-person location. Your listing shows potential clients who Google search “near me” where you’re located and how to visit and contact your business. Creating a Google My Business page also improves your local SEO, allows you to manage information shown on your profile, and lets you interact with reviews and rank higher on search engines.
3 Ways to Optimize Google My Business:
2. Photos and videos
1. Include Keywords to Optimize Google My Business
By now, we all know that one of the most important elements in SEO is keyword optimization, so don’t forget to include them in your Google My Business profile! As you’re writing your descriptions or titles or even answering reviews, use the right keywords to help users find you and search engines determine your local SEO rankings.
2. Optimize Google My Business with Real Photos and Videos
Your Business Profile should always include your logo, marketing images, and a cover photo, but don’t stop there. Adding real photos and videos of your location, interior, products, and team is proven to increase clicks and interest from users. Make your business more attractive to customers and give them a glimpse of what you have to offer.
Pro tip: Client review photos have more value than the ones you add, so don’t be afraid! Whether they’re showing off pictures of your menu or the storefront, other customers will appreciate the outsider perspective and interact with your Business Profile more.
3. Answer Reviews and Questions on Your Google My Business
Interacting with reviews and answering questions, whether positive or negative, helps your audience trust you and your business. Explaining a negative review, reacting to positive comments, or answering questions promptly will help your business stand out and increase your local SEO ranking overall.
Optimizing Google My Business is the key to enhancing user experience, gaining more online traffic, and helping people find your in-person location. With simple tips and tricks, you can optimize your Google My Business and see the difference it can make in your SEO Strategy!