In this modern day and age, an online presence is everything to a business. But with so many moving parts, how do you get them to work together to create one cohesive brand? Pairing your social media strategy and blogs together is the missing piece to the SEO puzzle.
Whether attempting this feat alone or hiring writing specialists to increase blog traffic and manage your SEO strategy, read on for helpful steps every business should implement into their marketing.
What Is the Benefit of Social Media and Blog Integration?
When you join your blogs and social media presence together, your online presence transforms. Your social media accounts are the secret weapon for promoting your blog and services on a different site. If you share your blog posts on your corresponding social media platforms, you can grow your overall audience and increase your blog traffic. Use your keyword research to choose the perfect hashtags to help optimize your posts on search and discovery pages.
Social media is also one of the best ways to create a relationship with your target audience, so why wouldn’t you want to promote your blog with it? When you purposefully create posts that link back to your blog, beloved readers can share your posts to their own accounts, growing your engagement. If someone is reading a blog and you’ve incorporated your own social media accounts, they find another resource to find you online.
3 Steps for Pairing Your Blog and Social Media Together
Seeing the benefits of blending your blogging and socials, but not sure where to start? Follow these three steps and watch your blog traffic flourish:
1. Utilize social media buttons
2. Add images
3. Post your blogs
Include Social Media Share Buttons in Your Blogs
Add social media share buttons to every blog you write so that a reader can easily repost your content to their socials. This will increase your shares, clicks, and blog traffic, boosting you on search engine algorithms. You should always have a share option for Facebook, Twitter, and LinkedIn on your blogs, but don’t discount adding Pinterest or Instagram options for visual posts.
Add Images to Blogs and Social Media Posts
Always Include strong, purposeful images in your content. While brainstorming fun blog topics is an important factor for readers, the visuals are what keep some people around. Ensure you have engaging visuals within your blog, and consider reusing the same image when creating your social media post to tie everything together!
Post Your Blogs to Your Social Media
Remember to share your blogs on your social media—no exceptions. While a large point of SEO blogging is to increase blog traffic and get in the good graces of search engine rankings, you should want people to view and read your content. When you finish a blog, your loyal readers should be able to get a notification from their preferred social media, leading them right to your site.
From increasing blog traffic to creating an online community, joining your social media and blogs together is the key to success. With our three simple steps, you can create a cohesive brand and grow your readership and conversions across your different platforms!