take the next step and open an online presence. Or perhaps you’ve had an online shop and aren’t getting the returns you hoped for. You’ve heard of SEO Ecommerce specialists, but you aren’t sure what they are, what they do, or how to find the best one. So, here’s an inside look at what SEO services an SEO company offers and how it can enhance your business.
What Does SEO Stand For?
SEO stands for Search Engine Optimization, a set of practices designed to acquire website traffic and high search engine ranking organically. This means your site will get traffic without pay-per-click ads, among other things. There are many strategies to gain this, which is why it helps to bring in an SEO company specializing in SEO.
What are SEO Services?
When looking for SEO services, you are looking for an SEO company to provide one-time or ongoing search optimization services that will boost your site’s SEO to increase its organic search visibility and traffic. What are those services?
- Strategy for non-branded and branded keywords
- Product descriptions
- Collection descriptions
- Blogs of various lengths targeting questions and information in your industry
- Image alts
- Titles and meta-description writing
- Off-page SEO audits
- Technical SEO audits
Designing strategy for non-branded and branded keywords – When discussing branded keywords, these are the keywords that have your company’s name in them. Non-branded keywords would have descriptions such as “industry leader” instead.
Writing product descriptions – Detailed product descriptions can be critical when selling online. Therefore, you want a savvy SEO service with keyword placement when describing your products.
Detailed collection descriptions – As noted above, full collection descriptions can be critical; and how keywords are placed is especially important. Having an SEO company put the right words to your products’ collections can make all the difference in whether your target audience sees it or not.
Writing informative and entertaining blogs – Blogs can be critical in drawing first-time customers to your site. An SEO service knows how to write educational, entertaining blogs and can direct new and established customers to your site.
Effective image alts – Image alts are not only necessary to assist the visually impaired, but they are also a critical component that affects your website’s SEO. They are the written text you enter to describe your images. They affect your SEO because search engines, like Google, will understand what your images are and how they’re relevant to your content. SEO ecommerce depends on every aspect of your page.
Meta titles and meta description writing – Meta titles and meta descriptions are how results appear when users utilize search engines. The meta title appears in blue, and the meta description is the text that appears below it. When many links appear via a search, you can look at the meta description as a mini ad for your company. This marketing is vital in SEO ecommerce.
Necessary off-page SEO audits – Off-page SEO audits cover the SEO elements that your site doesn’t directly control but can influence. One of the critical components of off-page SEO is backlinks. Maintaining your site is essential, so having an SEO company run these audits cannot be understated.
Deep dive into technical SEO – A technical SEO audit investigates the mechanics of your site. Three main components would be page speed, mobile-friendliness, and site security. With SEO ecommerce, speed is everything. For example, if your site isn’t loading quickly, people will abandon it and go to a faster-loading site. This will increase your bounce rate and hurt your rankings in search results.
Due to the explosion in mobile device popularity, Google focuses on mobile first when crawling and indexing new sites. So your site being mobile-friendly is critical. Site security is an SEO ranking, as well. Look to the top of the browser, next to the URL, and you will notice that a message will say whether the site is secure or not. This will contribute to your ranking because users will prefer secure sites.
What are the Benefits of Working With an SEO Ecommerce Company?
You are an expert in your business, which is why you opened it. SEO ecommerce is its own industry.
Did you know that 92% of all traffic from the average Google search is garnered from Page 1? So, call in the professionals to get professional-level results. When a page is ranked well by a search engine, more eyes will be on the listing, which will generate more clicks on the page. The bigger question is, how do you find the right SEO company for you?
How do You Choose the Right SEO Company for You?
When you are ready to start your search for the correct SEO service for your business, there are several questions to contemplate.
- Case studies
- Payment model
Do they have any case studies – The first thing you want to ask is if they have any case studies, success stories, or testimonials they can share with you. You can find these things online, but they should be able to share some with you. Follow up and find out how this SEO ecommerce company is to work with and how successful they were with prior clients.
How do they charge – It is essential to know how they charge – is it growth based, monthly-based, or some other model? Does it work with how you view your business growing? Again, it is vital for you and the SEO company to have your visions in sync.
Understand their strategy – Have the SEO service explain their strategy for increasing organic traffic to your site. In addition, you want to guarantee that this SEO ecommerce company is up to date on the latest trends so your company’s site doesn’t fall behind.
Link-building practice – You must work with an SEO company that only deals with “white hat” link-building. This means that they follow all the proper search engine guidelines. “Black hat” link-building would violate search engine guidelines, rely on having Google think that a site provides more value than it does, and focus on quick wins. You don’t want your site tied to any of those practices.
What are their recommendations – Any SEO service competing for your business will have done their research on your company and your website. What are their first thoughts about what will assist you? What improvements can be made?
Having the right SEO ecommerce company as your partner can bring your company’s website to the next level and to the forefront of the search engine’s results page. It is critical to find an expert in the SEO service field to maximize your real estate in the metaverse. With knowledge about what SEO is and what it can do, contact Moose May and let us discuss what our partnership can do for your company!