We have all heard about keywords for blogs and how important they are to make an optimal SEO blog. But how to find the right keywords? Are there specific tricks? Let’s dissect the best way for you to find the right keywords for your blog to find your target audience.
Why is Keyword Research Essential?
The first step in finding keywords for your blog is research. Why is keyword research so important? Through it, you will learn the trending topics to target in your SEO blog to capture search traffic and discover your target audience’s questions while developing content that answers their needs.
Finding Keywords for Blogs
Now that you know why keywords for blogs are so important for writing an SEO blog, how do you find them? Some ways to go about this include:
- Define target audience
- Perform competitor keyword research
- Discover the questions asked
- Google Trends
Discover and define your target audience – The first step in successful keyword research is understanding your target’s persona. What you decide for your blog topic could determine the future of your website. Understanding your audience and what they are searching for will help you choose the right keywords for your blog.
Take the time to brainstorm – Don’t overlook the valuable skill of brainstorming. First, consider what your audience might type into Google when searching for your SEO blog, and note the keywords. Next, put down keywords for the blog related to the overall theme and add specific search themes.
Know your competitors’ keywords for blogs – Being in the blog business, you should know who your competitors are. This is the time to utilize the keyword research tools like Ubersuggest and Moz, which will help you discover what keywords your competitors rank in search engines for. Access either tool, type in your competitor’s URL, and you’ll learn their top-ranking keywords.
Learn the actual questions people are asking – People turn to communities like Reddit, Quora, and AnswerThePublic to seek answers to their questions, so look to them for a fertile source of keyword ideas for your blog.
To use Quora, you will enter a keyword for your blog in the query box and select a topic that you feel describes your blog. You’ll discover several queries similar to your searched keyword. You will be able to filter the questions by both publication date and number of upvotes.
Additionally, you can use Quora’s notification feature to follow relevant topics in your area. You can click the “Follow Topic” button near your most relevant topics.
AnswerThePublic searches questions in an image format. Type in your keyword for blog, and you’ll see questions people have asked related to your keyword.
Utilize Google Trends to find topics that are trending – By searching Google Trends, you can discover what people are interested in and what topics are rising. Also, you can see if keywords are rising or declining in the audience’s interest.
To utilize, type a keyword into Google Trends and click “Search Term.” The results will show one of these variations for the keyword: increasing, decreasing, static, or high. In addition, you can refine your search by regions, timeframes, and other specific categories. For example, if you want to find trending keywords for blogs by topic, type in a search term and click search by “Topic.”
Writing an entertaining and informative SEO blog is only part of the business. Keywords for blogs are an essential exercise for a successful blog writer. Finding the right ones will put you ahead of the pack!