We’re excited to share another tool we love with you: HARO. With backlinking being such an essential part of SEO blogging, learning to utilize HARO will make you a superstar when writing your next blog.
What is HARO?
HARO stands for Help A Reporter Out. It’s a service for journalists and bloggers to ask for input on subject matter from experts on various topics. Once they input their query, they will get, in some cases, hundreds of responses. Then, they can choose which one they want to link to in their article. It’s a win-win: the journalist or blogger gets a trusted backlink for their article, and the source gets exposure.
Why is HARO Important for SEO?
SEO operates on three pillars upon which search engines constantly update their ranking algorithms. If you have high-quality backlinks due to HARO, this will boost your SEO performance.
These three pillars are:
Blog content: The search engine will rank you for your blog content.
Trusted backlinks: Your backlinks’ trustworthiness will help you rank higher on the page of search engine results.
Technical SEO: This will result from the webmaster’s work to ensure that search engine crawlers have the correct website content access.
What Determines a Quality Backlink?
A quality backlink should come from a major website. Conventional wisdom states that one backlink from a major website will give you more of a boost than ten links from bloggers with no reputation. Make your links matter!
HARO is one of our favorite SEO tools because it helps give us quality backlinks. Backlinking is key to making blogs rank high in search engine results.