The dreaded A-word, Analytics, can be a scary word to many web marketers and business owners alike. Not knowing the best way to read, understand, and apply data can cause you to lose out. If you feel like you fit into this category, don’t run away, listen up!
90% of all data in the world was created in the last two years, and over 2.5 quintillion bytes of data is created each day. We live in a world full of data, and it is not going away anytime soon. In fact, it is growing at astonishing rates and has already reshaped the way we operate. Try to imagine a day without Yelp reviews, Instagram posts, or Amazon shopping. Data has quickly become embedded into every facet of our daily lives.