Google is a powerfully intuitive tool that is constantly evolving. Not only do search engines have the ability to point you to the content you’re looking for, but they are also answering queries right in the SERPs (search engine result pages) without the consumer ever needing to click on a website. This concept of a personalized search result makes it extremely important that keyword research should be the very foundation of your SEO plan. Understanding what keywords to use is pivotal to having a successful and thriving online visibility.
As a Michigan-based business, you already know about the importance of developing a strong digital marketing plan.
But you have a lot of work just meeting with clients, training employees, and closing deals. You don’t have the time to develop and implement an SEO strategy on your own. You’re ready to hire Detroit marketing agencies to help you.
In this post, we’ll tell you about a few of the most essential aspects that every great SEO company should have.
We aren’t specialists in email marketing, however, after years of working in marketing, we’ve picked up a few great tips.
Email marketing is an essential part of customer management for ecommerce. When a customer subscribes to your email list, they enter into a relationship with your brand. This customer-brand relationship is like a lifecycle, so it’s often referred to as lifecycle marketing. “Lifecycle marketing happens when retailers send customers emails that are relevant to what stage they are at in the customer lifecycle (source).” The four main stages of the lifecycle include: acquiring, onboarding, targeting, and retention. In this blog, we’ll share some tips to help you along each stage of the lifecycle.
Do you use Google Chrome? If so, you may have noticed a really important site security change in the search algorithm that began in July 2018. When you look at the URL bar, the beginning of a website always begins with HTTP or HTTPS. What’s the difference, and why does it matter? The “S” in HTTPS stands for secure (here’s a great infographic if you’re a visual learner). If you see a website that begins only with HTTP, then it is not guaranteed to be secure — which turns users away from your site and also hurts SEO.
“Blog” is a scary word for many business owners; time and time again we hear concerns from savvy, talented entrepreneurs who fear their writing abilities aren’t up to par. We’re here to help! Not only can we provide blog-writing services for you, but we will also share the basics of what you need to know in this article. First thing’s first: SEO keywords.
A few of the building blocks of SEO, you’ll hear us refer to titles and metas frequently, both in our blogs or (if you’re a client) on calls and emails. So, let’s dig in real quick and clear any confusion about these concepts.
Both titles and metas help search engines understand the content of the page; this information tells clients and Google (or Bing or Yahoo) what the page is about with a quick header and description. Titles and meta descriptions can not only increase your rank but also increase your click-through rate.
Heads up: it may only be September, but if you’re not already preparing your holiday content marketing strategy (and thinking about SEO!), then you’re missing out on conversion opportunities and sales. We know, we know — nobody likes to start thinking about the holidays before the fourth quarter, but consider this: In 2017, $5.03B was spent in Black Friday sales, with an astounding $2B of that spent on mobile alone! And, Cyber Monday 2017 was the biggest single online shopping day in US History, with $6.59B in sales. With foot traffic decreasing in traditional brick and mortar stores, and with “Pre-Black Friday” sales beginning right after Halloween, it’s time to invest in a solid digital marketing strategy. And of course, for optimal results, SEO should serve as the foundation of the strategy (because how can you sell anything if consumers can’t find your website?). Here are three ways you can help prepare your company to have the most successful holiday season ever: