Building a successful strategy for your e-commerce site is crucial and incorporates several factors. To increase your brand’s visibility, organic search traffic, and Google rankings, you need to focus on off-page SEO. Let’s explore off-page SEO and how it affects the success of your business.
What is Off-Page SEO?
Off-page SEO includes the many tactics you use that occur outside your web pages. This may include:
- Content marketing
- Brand awareness building
- Social media posts
- Link building
- Customer reviews
Why is Off-Page SEO Important?
The efforts you put in off-page help gain the notice of search engines, potential clients, and customers. Off-page SEO tactics help boost your brand awareness and brand authority. Neglecting your off-page SEO leaves you struggling to increase your authority, rank for keywords, and improve your organic search rankings.
Best Practices for Improving Off-Page SEO
Take a look at our favorite best practices you can implement now to strengthen your off-page SEO strategy:
- Request customer reviews after purchasing via email. Great reviews significantly impact a person’s buying decisions and boost your online credibility.
- Guest post on reputable blogs. Guest posting helps prove your brand authority and allows you to provide backlinks to your website.
- Join in on forum discussions. Offer tips and advice to gain the trust of users. Sharing your expertise helps you build trustworthiness as a leader in your area of specialty.
- Attend on and off-line events to increase your brand’s exposure.