If you are new to SEO (search engine optimization), it might be overwhelming trying to figure out where to start. It’s a complex subject! Knowing a few basics will help the ranking of your web page or blog and improve your organic search visibility.
What is SEO?
SEO stands for search engine optimization, and it is defined as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Simply put, you want to optimize your website or blog and the content so that search engines can understand what your website is providing.
Why is SEO Important?
SEO is more important than ever as millions of users search for products and answers to their questions every day. The higher your website or blog ranks on a search engine, the more people will click on your link. With more clicks, the sales or conversions you will likely receive will increase.
As a beginner, these three tips will give you a good understanding and guideline to set your webpage up for success in organic growth:
- pay attention to post length
- keep your content fresh
- use keywords
1. Pay Attention to Post Length
Content is a significant factor in SEO ranking. The content in a post attracts users and customers, translating into more traffic and potential sales for your website. As it relates to SEO, longer content is more impactful as it includes more keywords and information. It is suggested that your content be longer than 1200 words but not at the risk of quality.
The quality of your blog posts and information is crucial as readers want unique content. High-quality content that is longer and engaging will keep people on your website longer and translate into sales.
2. Keep Your Content Fresh
In addition to longer posts, you also want to make sure your site has fresh content. Fresh content is more relevant to readers, but it also indicates to search engines that your website is still active.
We recommend posting weekly blogs on a schedule to keep consistency. This also helps create fresh new content for your social media posts.
3. Optimize Blogs for Keywords
Using the right keywords is crucial to SEO! The keywords you choose to use in your blog posts will determine what kind of traffic you get to your website. They need to be relevant to your topic and be the right keywords for your audience.
Before you create your content, brainstorm some keywords and use your preferred search engine to see what other keywords or related terms have preferred search volume. Organic traffic to your pages leads to more leads, sales, and success.
These are just a few of the tips to get you started. Like your content, SEO is always evolving. Leveraging these tips will drive more exposure and traffic to your website and result in profits for your business. By implementing these tips, you will help improve your website ranking on search engines.