If your store is currently on the world’s most popular e-commerce platform, you want to make sure you’re following Shopify SEO best practices to rank. With over one million users actively visiting the platform giant, you need to be strategic to get noticed. Here are five ways you can get your store optimized to rank higher.
Register Your Shopify Store
If you haven’t already, register your site with Google Search Console and Bing Website Tools now to ensure site crawls. Don’t forget to submit your sitemap for accurate indexing.
Utilize Relevant Keywords
Strategic Shopify SEO starts with keyword research to discover what your target audience is searching for. Consider each keyword’s search volume and the level of difficulty ranking for each, then create your content strategy.
Create Captivating Meta Descriptions
Meta descriptions offer your potential visitors and search engines a peek into what each page offers. You’ll benefit by using engaging meta descriptions for every page on your site. Entice your potential customers with a captivating, accurate, and keyword-rich description to boost your click-thru rates.
Optimize and Use Image Alts
Your Shopify SEO strategy should include the use of image alts. If it does not, you’re missing out. Search engines utilize your site’s images. They need descriptive image alts to “see” what your images offer your content and rank them accordingly.