If you have a website, you have probably heard of SEO. or search engine optimization. It’s an important part of running your website and improving quality traffic to your pages because every person that visits your webpage is a potential client. Even when a person stops on your webpage but doesn’t buy something, they now know your name.
The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
A backlink is a link within your website that links to another website. This website is an outside source, as opposed to a different page on your website. Backlinks are one of many moving pieces in the world of SEO, and an essential part of getting your website more domain authority.
A quick SEO reminder today: Blogging is important! By using specific keywords, you can strategically position your website as a relevant answer to potential customer’s search queries. Organic traffic to your website is the goal of search engine optimization. The more people that visit your website, the more customers you have.
Managing projects is an essential part of any business team, and digital marketing is no exception. There are many moving pieces to keep track of on any given project. We love recommending our favorite tools to our clients!
Without a system that transparently shows all progress, time tracking, and deadlines, your team may not be as efficient as it should be, and important details may fall through the cracks.
Search engine optimization, or SEO, is essentially tailoring your website to be search engine-friendly so that you can gain more organic, quality website traffic. The more traffic your website receives, the more potential business you get. SEO best practices are complex and ever-evolving, but there are a few things that, if you master, you’re well on your way to optimization. Keywords are one of the most essential parts of SEO practices.
How much do you know about the difference between SEO and PPC? Let’s break down a few key differences that will help you improve how you focus on advertising to your customers in the digital age.
Search engine optimization, also known as SEO, is how a business increases the quantity and quality of the traffic to its website. Companies accomplish improved SEO through technical SEO, on-page SEO, and off-page SEO.
Every morning, you open up your personal email account while sipping your coffee, to find that you’ve received 15 marketing emails overnight. It can be overwhelming, and it might leave you wondering if it’s worth creating an email marketing campaign for your company. After all, is anyone even opening these?
If you’ve ever searched Yelp for a local restaurant to try or checked out a Google rating of a theatre before you buy tickets to a show, you value the input of people who have direct knowledge of what you want or need. But do local reviews matter when it comes to your SEO ranking?
