How much do you know about the difference between SEO and PPC? Let’s break down a few key differences that will help you improve how you focus on advertising to your customers in the digital age.
What Is SEO?
SEO stands for search engine optimization. SEO is how businesses and organizations gain organic, natural, or free traffic from the results on search engines.
What Is PPC?
PPC is also known as pay per click. PPC, as the name implies, is a way to pay for an increase in traffic to your website. Each click that a customer makes costs money and comes from companies, including Google Adwords.
The Cost of SEO vs. PPC
Not all SEO is genuinely free. Although you can’t pay Google to put you on their first page of search results, the cost is indirect. The most significant cost associated with SEO is your time implementing optimizations or hiring an expert who can help elevate your marketing platform and increase the views your brand receives.
PPC is not nearly as effective as SEO in the long run. If you continuously have to pay for clicks, your content isn’t resonating with your customers, and you aren’t retaining any organic visitors.
The bottom line? PCC is faster but more expensive. SEO can be costly and take a bit longer, but the results will pay off in the long run.
How to Improve Your SEO
Unfortunately, there are no shortcuts to improving your SEO success. If your business is genuinely interested in increasing traffic and improving your knowledge of SEO, hiring an SEO expert is the best bet for seeing results.
At Moose May, our staff has the experience you need to take your website content and social media marketing plans to the next level. Contact us today to learn more about how we can help make your website the best it can be!