The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
What is a Google Algorithm?
Google algorithms sift through billions of web pages that mention your search query to find the most relevant information and present it in a way that ranks from most relevant to least.
An algorithm is a set process, or rules, to be followed by a computer. Google algorithms are plentiful, and they take many factors into consideration, like:
- The words you type into the search bar
- Your settings
- Your location
- And sometimes the freshness of a web page
Each Google algorithm can matter more, or less, for any given search query.
Why Do Google Algorithms Update?
Google’s goal is to provide users with the most relevant information possible, so each year, they roll out hundreds of changes to their SEO algorithms. We estimate that Google rolls out 500 to 600 SEO algorithm changes throughout the year, most of which are small, but every now and then, they roll out a significant change.
Important Updates to Make After a Google Algorithm Update
When you hear the buzz about a Google algorithm update, you may feel the familiar buzz of anxiety build in your chest. Before you panic, realize that Google is not out to get you and squash your SEO algorithm dreams. In fact, Google creators believe SEO, SEO algorithms, and the like, are important. What they care about most is sifting through spam to bring users the most relevant, quality content the internet has to offer.
Our advice (aside from hiring Moose May to handle your SEO algorithm worries) is to give it a little time. Before you jump to the back end of your website and start pumping out changes, take a deep breath. Wait a couple of days, even a week. Make a note of where your sites are, and compare metrics after some time has passed. When you compare, if your sites are impacted negatively, that is when it’s time to make changes. Turn to some credible sources for information and where to begin.
Google Algorithms and Moose May
Whether you know what you’re doing in terms of SEO, or you’re a complete novice, Moose May can take it off your hands. Most business owners are passionate about their work, and it doesn’t leave a lot of time for SEO and keeping track of every Google Algorithm update. But the world is becoming increasingly technology-centric, and if you ignore SEO, your business cannot thrive. If you don’t have the time or interest in managing a website and the SEO that goes along with it, call on your experts at Moose May. We’re here to handle all your SEO woes.