Search engine algorithms never stop evolving, and in this day and age, artificial intelligence is the talk of the town. But with the advances in technology, that begs the question: is SEO still relevant? We certainly think so, so let us break it down for you.
What Does SEO Do?
Search engine optimization, commonly called SEO, is the key to improving your visibility and ranking on search engines and increasing website traffic. Between finding the perfect keywords and adding essential backlinks, every element in an SEO strategy can make a difference in the success of online content. Without it, your website would go unnoticed.
Is SEO Worth the Trouble in 2023?
Everywhere we look, there’s a headline with “AI” in the title, but SEO 2023 is worth the investment. Google is the best resource for people to find answers to hard-hitting questions and random searches, and every business needs a marketing strategy so its users can see their page. SEO strategies aren’t dying out—but they do have to adapt.
3 Ways to Solidify Your SEO Strategy to Stay Relevant
Unfortunately, SEO is not a one-time thing—it takes constant updates. You have to be willing to adapt and grow towards SEO 2023 tactics. But how? Start with these three suggestions to keep up with SEO strategy and stay relevant:
1. Stay On Top of Existing Content
The job doesn’t end after you publish a blog or collections descriptions—it’s just beginning! After you hit “post,” you’ll need to evaluate the performance and relevance of the content. Use online tools like Google Analytics to keep track of low traffic, broken links, and outdated information. When things go awry (and they will!), make it a priority to update that old content to better suit the SEO 2023 requirements.
2. Update Keyword Research
Even with the constantly changing requirements of SEO strategy, keywords remain important every time. These phrases and words are vital for your audience to be accurately directed to your site after asking a query. The very way you phrase blog headers can help search engines rank your content. But, like anything else, these keywords can also change!
Popular Keyword Research Tools:
Find what keywords your competitors are ranking for and continuously check these tools to stay relevant in SEO 2023:
3. Use AI To Enhance SEO Strategy
AI can feel like the enemy of online content writers, but in this modern era, we must work with technological advancements or get left behind. While no robot can ever replace human writing, it can be a helpful tool in SEO 2023 strategy. Consider using AI programs to help with blogging outlines, keep track of rankings, and more.
Whether you’re looking to hire content writers or manage your blog, don’t worry—SEO isn’t going anywhere. But, to keep your pages ranking and hold onto your audience’s attention, you may need to learn a few tips to stay relevant. Stay on top of keywords, use AI to your advantage, and refresh old content, and you’ll see the difference!