For the past few months, it feels like you can’t open your phone without seeing another headline about AI or ChatGPT programs. But what do these advancements mean for those who write online content? Are there any ways we can use these modern programs without jeopardizing our ranking?
Questions galore! Whether you’re interested in starting a blog or trying to keep up with the updated algorithms for your content writing service, we’ve researched how search engines truly feel about AI content, so you don’t have to.
What is AI Content?
AI content refers to a piece of writing, like a blog or product description, created by a machine program instead of traditional human content creation. These programs need human input to get started, but they take information from databases to turn out AI blogs. If that sounds threatening, don’t worry! SEO writers are learning to adapt and use AI content to their advantage more and more every day.
Can Google Tell the Difference Between Organic and AI Content?
Search engines can detect AI-generated content, but that doesn’t mean they will always penalize it. Google’s algorithms analyze many elements of online content before ranking them, so it takes more than “who or what wrote this” to determine its visibility. As long as the AI blogs are not designed specifically to manipulate search rankings, like many spam websites attempt, they will still be able to rank.
Can Your Blog Still Rank if You Use AI?
Google and other search engines have one common goal: to rank and reward high-quality and original content that follows the EEAT guidelines. Search engine algorithms focus primarily on boosting content created for the everyday person, and historically, that meant doing all the heavy lifting yourself to create people-first content. With AI blogs, the worry becomes that the writing will be too mechanic and overstuffed with SEO elements. But, as long as you focus on producing creative content for real people with this in mind, a little help from AI shouldn’t prevent you from ranking.
5 Ways You Can Use AI Content to Your Advantage for Content Creation
AI has been a helpful tool for years in various professions, from assembling sports scores to predicting the weather—so why shouldn’t we use it to our advantage as writers?
These are just 5 ways you can use AI in your work:
1. Use AI to help you brainstorm new blog ideas based on trending keyword searches.
2. AI blog programs can help gather research resources as you write content.
3. Generate AI blog outlines when you start and fill the rest in with organic content.
4. Certain AI tools aid in editing and proofreading, so you can always be sure that your content is the best it can be before posting.
5. Create personalized marketing emails quickly and efficiently.
As writers, we worry that “AI is trying to take over our jobs!” In reality, there are countless ways to make it work alongside us. To stick to the human-first policy that search engines love, you should avoid 100% AI content. But that doesn’t mean you can’t use AI in creative and helpful ways to give you a leg up!