So, you’ve decided to build an online retail site for your growing product business. If you find choosing themes, color wheels, templates, and photos that display your products in the best light exciting, you’ve only scratched the surface of what your website requires from you. Building a retail website for your business is a dynamic process that will show you returns – if you continue to give your website time and attention.
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
Do you know what a SERP is? You’ve heard it thrown around the SEO world, and Google is constantly tweaking the results they show when you input a query. Let’s break down what these results are, as well as what are organic search results, paid search, and enhanced search results that include universal results like knowledge panel, answer boxes, and more.
What is Shopify?
If you have started your search for the best shopping cart software, chances are you’ve heard of Shopify. Shopify is a cloud-based, SaaS (software as a service) website platform that allows you to create and customize your online store. You can choose from the many different design templates or customize the site to your liking (if you have some experience in web development). Since it is perfect for beginners with a simple-to-use interface and offers a relatively low start-up cost, it is easy to see why so many people choose Shopify as their website platform.
Heads up: it may only be September, but if you’re not already preparing your holiday content marketing strategy (and thinking about SEO!), then you’re missing out on conversion opportunities and sales. We know, we know — nobody likes to start thinking about the holidays before the fourth quarter, but consider this: In 2017, $5.03B was spent in Black Friday sales, with an astounding $2B of that spent on mobile alone! And, Cyber Monday 2017 was the biggest single online shopping day in US History, with $6.59B in sales. With foot traffic decreasing in traditional brick and mortar stores, and with “Pre-Black Friday” sales beginning right after Halloween, it’s time to invest in a solid digital marketing strategy. And of course, for optimal results, SEO should serve as the foundation of the strategy (because how can you sell anything if consumers can’t find your website?). Here are three ways you can help prepare your company to have the most successful holiday season ever: