Writing blogs for your website is a fantastic way to increase your visibility and draw more visitors to your business. However, using the correct structure and format is essential to making the most of your blogging adventures. From the experts at Moose May, here are our top three blog structure tips to help you get started!
- Bullet Points
How to Write the Best Blog Headers
When you write a blog post for your website, using appropriate headers will help ensure your blog receives a higher search engine optimization (SEO) ranking. SEO ranking determines how high your website appears on search engine websites when people enter different keywords. When you create your blog headers, make sure that you are using keyword phrases that you would search for when looking for your website. Instead of using “blog headers” for this paragraph, we used a longer phrase that is more likely to be found when searching for help writing blogs.
Use headers to break up different topics within your post, such as different types of desserts if you are a bakery writing about birthday cakes. Breaking up your content makes the paragraphs more comfortable to read, but it also helps you add keywords that will increase your chance of being found online.
Do Bullet Points Help Blogs Rank for SEO?
The algorithms for search engines seem to change all the time. Whether you’re determining how many keywords to add to a blog or how many times to link to your website, keeping up with algorithms is vital to maintaining your best SEO rank. Bullet points are a great way to maximize SEO. At Moose May, we think it’s a fantastic way to utilize keywords as well as draw attention to important topics within your content.
If you’re struggling to come up with ways to insert bullet points within your text, here are some great examples from a variety of different industries:
- If you own a restaurant, highlight your most popular dishes and then use headers and paragraphs below to explain each one in detail.
- For bakeries, recommend different options for unique desserts to celebrate anniversaries or birthdays.
- For clothing businesses, select a popular item and briefly describe how you can wear it for different occasions.
What Is the Best Blog Length?
When it comes to creating blog content for a website, one of the most common questions we hear is, “How long does a blog have to be?” According to Yoast, blogs should be a minimum of 300 words to rank on search engines. However, research shows that blogs with more than 1,000 words rank best on search engines and receive the best return on investment. Forbes says that blogs over 1,500 words were more than 68% more like to be shared on Twitter, and 22% more likely to be shared on Facebook.
At Moose May, we recommend creating a variety of blog lengths ranging from 500 words to 2,000 words. Shorter blogs are easier to read, while longer posts are more likely to help increase your audience through SEO rankings.
Why Moose May?
If you don’t consider yourself a writer, creating blog posts can seem like a struggle. At Moose May, our expertise in blogging, SEO, and social media can help elevate your business to the forefront and increase your customer base.