Building a successful strategy for your e-commerce site is crucial and incorporates several factors. To increase your brand’s visibility, organic search traffic, and Google rankings, you need to focus on off-page SEO. Let’s explore off-page SEO and how it affects the success of your business.
If your store is currently on the world’s most popular e-commerce platform, you want to make sure you’re following Shopify SEO best practices to rank. With over one million users actively visiting the platform giant, you need to be strategic to get noticed. Here are four ways you can get your store optimized to rank higher.
Are you ready to boost your search engine ranking? With the new year quickly approaching, implementing effective changes to bring more traffic to your products and services should be at the top of your to-do list. Whether you’re a novice or pro, you can always benefit from making updates, revisions, and reviews to your site, ensuring your e-commerce SEO strategies and techniques are up to date.
Users type keywords into Google and other search engines to discover relevant results and find what they’re looking for. Therefore, implementing blogs with quality content is a great way to use keywords to attract more traffic to your website and convert those readers to customers. But blogging in terms of SEO is not as simple as it may sound. For SEO, your content must include specific keywords, several times, to rank on the SERP – or search engine results page.
Search engine optimization, or SEO, is essentially tailoring your website to be search engine-friendly so that you can gain more organic, quality website traffic. The more traffic your website receives, the more potential business you get. SEO best practices are complex and ever-evolving, but there are a few things that, if you master, you’re well on your way to optimization. Keywords are one of the most essential parts of SEO practices.
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
Do you know what a SERP is? You’ve heard it thrown around the SEO world, and Google is constantly tweaking the results they show when you input a query. Let’s break down what these results are, as well as what are organic search results, paid search, and enhanced search results that include universal results like knowledge panel, answer boxes, and more.
If you have started your search for the best shopping cart software, chances are you’ve heard of Shopify. Shopify is a cloud-based, SaaS (software as a service) website platform that allows you to create and customize your online store. You can choose from the many different design templates or customize the site to your liking (if you have some experience in web development). Since it is perfect for beginners with a simple-to-use interface and offers a relatively low start-up cost, it is easy to see why so many people choose Shopify as their website platform.
Heads up: it may only be September, but if you’re not already preparing your holiday content marketing strategy (and thinking about SEO!), then you’re missing out on conversion opportunities and sales. We know, we know — nobody likes to start thinking about the holidays before the fourth quarter, but consider this: In 2017, $5.03B was spent in Black Friday sales, with an astounding $2B of that spent on mobile alone! And, Cyber Monday 2017 was the biggest single online shopping day in US History, with $6.59B in sales.
With foot traffic decreasing in traditional brick and mortar stores, and with “Pre-Black Friday” sales beginning right after Halloween, it’s time to invest in a solid digital marketing strategy. And of course, for optimal results, SEO should serve as the foundation of the strategy (because how can you sell anything if consumers can’t find your website?). Here are three ways you can help prepare your company to have the most successful holiday season ever:
