If you’ve ever moved, you are familiar with the process of updating your address with the post office. If you didn’t provide them with your new address, your mail would pile up at your old home and never reach you. A 301 redirect is the internet equivalent of updating your address with the post office.
When you’re browsing the internet, it can be pretty frustrating to enter a URL or click on a link, only to land on a 404 error page. A 404 Page Not Found error occurs when the browser can connect to a web server, but the content it’s looking for is not available. There are a few reasons this can occur and some simple fixes:
If you have a website, you have probably heard of SEO. or search engine optimization. It’s an important part of running your website and improving quality traffic to your pages because every person that visits your webpage is a potential client. Even when a person stops on your webpage but doesn’t buy something, they now know your name.
A backlink is a link within your website that links to another website. This website is an outside source, as opposed to a different page on your website. Backlinks are one of many moving pieces in the world of SEO, and an essential part of getting your website more domain authority.
Search engine optimization, or SEO, is essentially tailoring your website to be search engine-friendly so that you can gain more organic, quality website traffic. The more traffic your website receives, the more potential business you get. SEO best practices are complex and ever-evolving, but there are a few things that, if you master, you’re well on your way to optimization. Keywords are one of the most essential parts of SEO practices.
If you’ve ever searched Yelp for a local restaurant to try or checked out a Google rating of a theatre before you buy tickets to a show, you value the input of people who have direct knowledge of what you want or need. But do local reviews matter when it comes to your SEO ranking?
Everyone knows that being at the top of a search engine page is necessary to drive business to your website. However, it can be tricky to know where you stand against competitors without searching for every possible keyword that your site ranks for. That’s where domain authority comes in. Domain authority is a ranking designed to score how knowledgeable your site is about a topic, and by extension, how well it will rank on a search engine. Domain authority scores are between one and 100 — the higher your website’s score, the greater its ability to rank.
One of our greatest passions is helping different clients increase their on-page SEO. When Uniek Living challenged us with that task, we couldn’t have been more thrilled! We strive for a diverse client portfolio, and Uniek Living seamlessly fits into that mold.