If you’re running an online business or are a content creator, knowing the ins and outs of image alts is critical. Skipping this crucial step may be the reason organic traffic is passing you by. The proper and consistent use of image alts could make or break your products and pages’ searchable success. Let’s take a look at what image alts are and how they affect your SEO.
When you begin a product-based business, the last thing you’re thinking about is writing product descriptions on your website. You might think your products will speak for themselves—they’re the best quality you could find, and you’ve poured your heart and soul into them. Of course, people will love your products and want to purchase!
In 2016, Google confirmed what many SEO experts already knew—backlinks are essential to an effective website. Backlinks and content are the two SEO factors that carry the most weight for websites that rank.
Formatting your website is important for so many reasons. It needs to be visually appealing, so it catches a potential customer’s eye. It should be organized and easy to navigate in a way that makes sense. Your website should also be informative, answering questions, and helping clients learn about your business and products. So, what does a header have to do with all of that?
Google is ever-evolving, and you can now determine the Google keyword type when your site ranks for a keyword. This information breaks down where exactly the keyword appeared in the Google search, so you can better understand what information lands a business at the top of page one search results and how to show up there.
Understanding SEO rankings can feel like you’re learning another language. SERPs, keyword optimization, titles, metas, snippets, queries – the list goes on. If you’re just starting to learn about SEO, domain authority is a topic you may not have heard of yet, but it’s one that has a huge impact on understanding your website’s search engine rankings.
If you’ve ever moved, you are familiar with the process of updating your address with the post office. If you didn’t provide them with your new address, your mail would pile up at your old home and never reach you. A 301 redirect is the internet equivalent of updating your address with the post office.
When you’re browsing the internet, it can be pretty frustrating to enter a URL or click on a link, only to land on a 404 error page. A 404 Page Not Found error occurs when the browser can connect to a web server, but the content it’s looking for is not available. There are a few reasons this can occur and some simple fixes.
If you have a website, you have probably heard of SEO. or search engine optimization. It’s an important part of running your website and improving quality traffic to your pages because every person that visits your webpage is a potential client. Even when a person stops on your webpage but doesn’t buy something, they now know your name.
The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
