When it comes to offering unique keepsakes and gifts, we happen to know of an island treasure that now offers their spirit of aloha online. Capturing the essence of Hawaii is precisely what Whaler’s Locker does best, and we are delighted to partner with them to enhance their SEO and blogging needs.
Believe it or not, SERP isn’t some crazy new slang the kids are using nowadays. The acronym stands for Search Engine Results Page, and as the content clues may tell you, it’s what you see when you search for a term or phrase in one of many search engines across the internet. If you don’t know why that’s important to your business or how to make your specific SERP page work for you, you’ve come to the right place.
If you’ve had an online business for any amount of time, you’ve probably heard a lot about Search Engine Optimization, or SEO for short. Mentors have probably told you that SEO is vital to the success of your brand and your business. But, what is SEO really, and how does it impact both you and your business?
Have you noticed lately how a lot of companies’ websites contain blogs? We’re not talking about blogging about your day to day activities or opinions, but about blogs that are providing people tips, tricks, and education. There is a blog post on nearly every topic out there, but it’s not because blogging is a fun trend; it helps their SEO. Living in a digital world, businesses that sell their products online need to drive traffic to their site.
Living situations typically go from dorms to apartments to condo or homeownership. Once you hit home-owning, you most likely have a lawn that is officially your responsibility. According to the National Association of Landscape Professionals, 75% of U.S. adults have a home with a lawn or landscaping, and 74% believe they know how to take care of their lawn each season. However, when that knowledge was tested, the majority unsurprisingly failed.
As I’m sure many of you have seen, cannabidiol — also known as CBD — has become one of the most popular extracts in the health and wellness world. You can find CBD products at gas stations, boutiques, and even coffee shops. But how do you know you’re getting the highest quality products available? You shop from a retailer you can trust that carries hand-selected products that have been rigorously tested and are backed by a money-back guarantee — like our friends at Have a Nice Day CBD.
The internet has become more than just a mecca for online shopping and viral videos — it’s also the way that customers gather information to inform decisions about their daily lives. Product reviews provide crucial information for customers about everything from hotel rooms to the best brand of protein powder to purchase. But having great product reviews on a website is about more than just providing customers with additional information. Quality product reviews are also crucial to SEO.
The world of SEO can be a bit daunting for some. However, it’s essential to understand the basics of how it all comes together. If you run a business, blog, or want to familiarize yourself with the ways of the web, you’ll need a bit of knowledge tucked under your belt. We certainly don’t want to overload you, so we’ve put together a few essential need-to-know basics to help get you familiar with SERPs. Let’s look at what a SERP is and the most common features it provides.
If you aren’t currently implementing strong title and meta description practices and making them a part of your SEO strategy, you are doing yourself a disservice. To appear in SERPs, or Search Engine Results Pages, Google and other search engines need to know the content of each of your web pages. By providing a title and meta description for each page, you’re taking the first steps towards setting yourself up for SERP success.