Building a website that drives traffic and generates revenue for your business is both an art and a science. Understanding the basics of SEO is not only recommended; it is a requirement if you are going to manage your own website marketing strategies. While it is strongly suggested that you hire a professional for SEO development, those intrepid entrepreneurs who want to do it on their own can benefit from these seven ways to start to improve your SEO.
Congratulations! You just completed your ultimate vision – setting up an online store for the products and services your company provides. The pictures are visually appealing, the layout is eye-catching, and the logo you designed is a work of art. All that is left to do is wait for the clicks and for sales to start rolling in. It’s just that easy, isn’t it?
On any website – ecommerce websites, in particular – search engine optimization (SEO) is extremely important. Our site architecture must be clear for it to be considered reliable and trustworthy by the search engines. Therefore, one way we can increase our ranking on search engine results pages (SERPs) is to be sure our links are clear and concise.
Maintaining a fully optimized website can be an overwhelming process for a business owner. Keeping your website SEO at peak performance can be as easy as employing an SEO expert or putting available SEO tools to work for you. One SEO tool we love is Google Trends – read on to see why.
Whether you’re new to Shopify or have been using it for years, there is always a way to improve your search engine optimization and draw more customers to your store. If consumers search for a product, they are more than likely to purchase it. So how do you make sure your product is at the top of the list? Let’s talk about different ways to improve your search engine optimization for Shopify.
Setting up your website to provide rich results for users will help your business stand out. Since there are so many uses for a website and even more ways to code and structure it, we love efficient SEO tools that identify ways to make our website stronger. That’s just one reason we love the rich results test.
If you have done your SEO research, you probably know by now that the goal is to generate traffic to your site. Therefore, many different steps are taken to optimize your on-page and off-page SEO. Directories help to boost your off-page SEO and improve your rankings when chosen and executed correctly.
SEO or Search Engine Optimization is the process of getting your content to rank higher in Google searches. The goal is to have your website content rank near the top of the Google search list, considering 75% of searchers never go past the first page. SEO keywords are content-specific keywords that ensure searchers can find your content when utilizing a search engine.
Have you ever written a great piece of content on your webpage and, down the line, noticed that another site linked that content on their site, essentially promoting it? While the feeling of seeing your work on someone else’s page is fantastic, they are also helping search engines realize how great your content is! This helps your SEO immensely. We have explained why below.
If you haven’t written an image alt tag before, you probably wonder why they are so important. The truth is this should be one of the top items to complete on your to-do list! Image alts tend to be overlooked but are imperative in ecommerce.
