SEO or Search Engine Optimization is the process of getting your content to rank higher in Google searches. The goal is to have your website content rank near the top of the Google search list, considering 75% of searchers never go past the first page. SEO keywords are content-specific keywords that ensure searchers can find your content when utilizing a search engine.
Why are SEO Keywords Important?
Keywords are what connect your content with what people are searching for online. SEO keywords are research-based to ensure the intended audience is directed to your website. Driving traffic to your site organically and authentically ensures that the people who end up on your website get the information they need. Therefore, they are more likely to return to your website and buy your product.
SEO Keywords do not focus solely on the product or content. Developing an SEO keyword strategy involves learning about your target audience. How you would describe your product is not necessarily how someone searching would describe it. Delving into how your audience is searching for your content is essential. What are some ways to get this information?
- Talking to your customers
- Visiting online forums specific to your industry
- Hiring a digital marketing agency
How Will an SEO Keyword Strategy Benefit My Company?
Aside from improving rankings on the Google search engine, the ultimate goal with SEO keywords is getting the right audience to your content. The keywords you choose determine the traffic your website gets. Strategizing SEO keywords works to filter the ideal audience directly to you.
The 3 main types of keywords used for SEO strategies:
- Short – one or two words, generic, and highest volume|
Example: apple picking - Mid-Tail – two to three words, slightly more descriptive
Example: best apple picking locations - Long-Tail – highly specific, more words, and less competitive
Example: best places for apple picking near Greenville, SC
The root of an SEO keyword strategy is understanding the language of your target audience. Once you know this information, you create content that is more useful to your intended audience. In addition, SEO keywords give consistency and a sense of cohesion to your website. This not only builds trust with your audience but signals to Google that your content is valuable and reliable.
Well researched SEO keywords matched with high-quality content sets your website up for success. What happens when the right audience discovers your useful content? They are likely to spend more time on your website since a level of trust has been built. Visiting your website instead of a competitor’s can translate into sales and future business. It also communicates to Google that your website matches the keyword used to search.
Implementing SEO Keywords
SEO keywords are the building blocks for a successful business. Driving qualified traffic to your website goes beyond website clicks; it gives your website authenticity and credibility. In addition, knowing what keywords searchers are looking for gives you insight into future content or products you can create.
Your target audience can’t find you if you are not using keywords specifically intended for them. Help your audience find you, get to know who is searching for your content and how, develop SEO keywords based on this information, watch your audience grow, and then continue to learn from them.