Congratulations! You just completed your ultimate vision – setting up an online store for the products and services your company provides. The pictures are visually appealing, the layout is eye-catching, and the logo you designed is a work of art. All that is left to do is wait for the clicks and for sales to start rolling in. It’s just that easy, isn’t it?
Well, yes, but mostly … no. A visually appealing website is certainly a great start to an online marketplace. Offering goods and services that are in demand is a key component to a successful presence as well. But the most important part is the words you use to compel your target audience to purchase. Using the right keywords can be website gold!
What is Key Content on Websites?
Key content is the specific information that every consumer is looking for that must be on your website. Providing that information and setting up your site in a way that is easily navigatable is the first step. Creating a positive user experience is important for getting people to search for your products and stay longer.
Longer search time leads to more sales; however, an essential customer experience is seeing the products offered and understanding the value of the product itself.
Information that is considered key content on a website includes:
- Company Mission and Values
- Product Descriptions
- Collection Text
- Shipping Details
- Ratings and Reviews
On your website, the content that describes your company mission and values (i.e., Animal-friendly, Fair Trade, or Proceeds Donation) reassures your audience that they are shopping with an upstanding company. Shipping details help define expectations after purchase. Providing clients with ratings and reviews section helps spread the word about your products. But what got them to your website in the first place?
What are Product Descriptions?
Product descriptions are pieces of copy written to detail the item’s specifics and the value of purchasing that product. Each product has its own description so the customer can get important information about the features and benefits of the product. Product descriptions should be crafted to include certain terms and phrases (keywords) to help the consumer find the product. Keywords are what make the magic happen!
When similar products are placed in the same place on your website, you have a collection. For example, on a clothing website, products may be sorted by season, sales, new arrivals, or other categories. Collecting products into one shared space is a great way to get positive attention from search engines. Give your collections an important advantage in the rankings with collection text.
What is Collection Text?
Collection text is the search engine-attracting way of assembling like products and bringing repeat traffic to your site through regular updating of text and interests. Effective collection text gives an overview of what products to expect in the grouping, features, and benefits of those products, and highlights specific products with links directly to the item to engage the customer. By updating and rearranging collections on a regular basis, your website attracts and retains more potential customers based on their interests.
Purpose of Collection Text
- Drive traffic through keyword usage
- Attract and retain potential customers
- Personalize the website experience
A key component of your company website is the ability to track and trend searches and purchases. Who is looking, what items are bringing them there, and how many of these clicks are converting to sales? Driving your target audience to your website is as easy as analyzing and utilizing effective SEO usage in every section of collection text on your site. (If you aren’t doing this, hire SEO experts to help you!) Having a website is half the battle; getting it to work effectively for you is the next level.
Why is Collection Text Important?
For some businesses, the products you offer are the products you offer. They may not change with the season or changes in style or fashion trends. Collection text is a great way to freshen up your site to keep the search engines interested and keep your site ranking in SEO. Utilizing updated keywords on a regular basis in your collection text draws the attention of the search engines. It also engages new customers who may search for the item you have just optimized on your site through collection text linking.
Collection text can be updated by what customers are buying on your site, what the last customer searched for, or recommended products. When you create links in your collection texts that focus on what existing customers are buying, you can attract new customers. Utilizing SEO generators for keywords in collection text is a bit like going to a fancy restaurant and ordering a side salad as your meal. Sure, you got the experience of the restaurant, but you really missed out on all it had to offer!
SEO Experts Bring Returns
Why dedicate so much time and effort to creating a website that can be a game-changer for your business and stop short of driving the traffic you need to generate sales? Utilizing experts to establish an effective marketing strategy focusing on SEO is a necessary expense to take your website from one that looks good to one that pays very well! Writing product descriptions and collection text that draws attention from search engines and compels consumers to buy is a special kind of magic.
When it comes to your business, don’t be afraid to outsource the skills that can result in high-dollar returns. You always want to do what is best for your business – and brings the most bang for your buck – so let SEO experts create a strategy that will let your website generate the income you need to make your business even better. Content is king – use the expertise and experience of Moose May to contribute to your content strategy and support the other marketing campaigns that keep your website successfully working for you.