Meta tags provide information about a webpage that is found in the HTML (hyper-text markup language) of a document. The HTML tells a web browser how to display text, images, and other forms of media on a webpage, while the meta tag tells search engines and web crawlers what is on the page. Simply put, the meta tag is a short synopsis of what is on the page so the search engine can rank the page, display snippets in search results, or ignore the meta tag entirely.
Keywords are an essential building block for any blog. When considering what topic to write a blog about, the first consideration may be: what are people interested in? What information are they searching for? Keyword research is a pivotal part of a blogging strategy.
Internal links allow users to navigate your site and find the content they want by taking them from one page to another within your website. Using the right internal linking strategy on your website can be a gamechanger in terms of boosting SEO and rank value.
Setting up your ecommerce website on Shopify is a strong move. Unless you are a natural at navigating the backside of websites, deciphering plug-ins, and setting up a menu, that was a huge accomplishment for you – well done! You likely started your website with content and a strong focus on search engine optimization to let Google know that your website is different from (and better than) any competitor. Excellent start – but continued optimization is needed.
On any website – ecommerce websites, in particular – search engine optimization (SEO) is extremely important. Our site architecture must be clear for it to be considered reliable and trustworthy by the search engines. Therefore, one way we can increase our ranking on search engine results pages (SERPs) is to be sure our links are clear and concise.
Maintaining a fully optimized website can be an overwhelming process for a business owner. Keeping your website SEO at peak performance can be as easy as employing an SEO expert or putting available SEO tools to work for you. One SEO tool we love is Google Trends – read on to see why.
Setting up your website to provide rich results for users will help your business stand out. Since there are so many uses for a website and even more ways to code and structure it, we love efficient SEO tools that identify ways to make our website stronger. That’s just one reason we love the rich results test.
If you have done your SEO research, you probably know by now that the goal is to generate traffic to your site. Therefore, many different steps are taken to optimize your on-page and off-page SEO. Directories help to boost your off-page SEO and improve your rankings when chosen and executed correctly.
Social metrics and search engine optimization (SEO) are the dream team when you want to drive traffic and an authentic customer base to your website. Google has stated they do not factor social media following and interactions in their rankings; however, visitors from posts promoted on social media are factored into rankings. With both SEO and social metrics, the goal is always to help your target customers find your content and ideally show loyalty through purchases and return visits.
If you are new to the SEO world, you have probably realized how many acronyms there are and how hard it can be to remember them all. While many are essential to know, the ones below are crucial to know.
