If you are new to the SEO world, you have probably realized how many acronyms there are and how hard it can be to remember them all. While many are essential to know, the ones below are crucial to know.
What is SEO & Why Is It Important?
SEO stands for Search Engine Optimization. It is the process of improving the quality and quantity of your website traffic from search engines. SEO can help you build positive relationships with your audience by improving customer experience, driving more people to your site, and increasing conversions. This will give you an edge over the competition, meaning more sales, loyal users, and growth.
While paid advertising, social media, and numerous other online platforms can generate traffic to websites, most online traffic is driven by search engines. Optimizing your site helps deliver better information so that your content can be appropriately indexed and displayed within search results.
What is PPC & How Does It Work With SEO?
PPC stands for pay-per-click. This type of internet marketing is where advertisers pay a fee each time one of their ads is clicked on. There have been multiple studies that show that SEO impacts how many clicks PPC ads receive. For example, Google has researched and found that organic solid search results increase the clickthrough rate for the PPC ads.
The link between SEO and PPC is calculated, but it can bring long-term success to your web page when executed correctly. Therefore, an integrated search strategy that looks at both SEO and PPC is the optimal approach.
What is CTR & How Does It Affect SEO Rankings?
CTR stands for clickthrough rate. Clickthrough rate measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. CTR is commonly used to measure the success of your online advertising campaign and the effectiveness of email campaigns.
In SEO, CTR will determine whether you maintain your ranking. The organic clickthrough rate is straightforward. Other clickthrough rates, such as those used in PPC and email, calculate how many people clicked throughout compared to the total number of people who saw it. Organic SEO means how many people saw your search result and how many people clicked through the page.
Organic Search vs. Paid Search
Organic searches focus on unpaid rankings in search results, while paid searches focus on paid rankings. They use SEO to optimize their site’s rankings and visibility in search results. Paid searches allow users to PPC for a prominent spot in search results.
If you are wondering if you should use PPC or organic searches, it is best to figure out the goals for your company first and what you are hoping to accomplish. For example, you may have an ad campaign for a new service that you paid for, but it also features an optimized service page for organic search.
SEO acronyms are everywhere you turn but knowing how to use them is what will help you succeed. The link between SEO and PPC is a successful combination. So, do your research and make sure that your hard work is still working for you long after you have finished!