So, you’ve decided to build an online retail site for your growing product business. If you find choosing themes, color wheels, templates, and photos that display your products in the best light exciting, you’ve only scratched the surface of what your website requires from you. Building a retail website for your business is a dynamic process that will show you returns – if you continue to give your website time and attention.
Building a website that drives traffic and generates revenue for your business is both an art and a science. Understanding the basics of SEO is not only recommended; it is a requirement if you are going to manage your own website marketing strategies. While it is strongly suggested that you hire a professional for SEO development, those intrepid entrepreneurs who want to do it on their own can benefit from these seven ways to start to improve your SEO.
Congratulations! You just completed your ultimate vision – setting up an online store for the products and services your company provides. The pictures are visually appealing, the layout is eye-catching, and the logo you designed is a work of art. All that is left to do is wait for the clicks and for sales to start rolling in. It’s just that easy, isn’t it?
Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.
These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.
As a Michigan-based business, you already know about the importance of developing a strong digital marketing plan.
But you have a lot of work just meeting with clients, training employees, and closing deals. You don’t have the time to develop and implement an SEO strategy on your own. You’re ready to hire Detroit marketing agencies to help you.
In this post, we’ll tell you about a few of the most essential aspects that every great SEO company should have.
We aren’t specialists in email marketing, however, after years of working in marketing, we’ve picked up a few great tips.
Email marketing is an essential part of customer management for ecommerce. When a customer subscribes to your email list, they enter into a relationship with your brand. This customer-brand relationship is like a lifecycle, so it’s often referred to as lifecycle marketing. “Lifecycle marketing happens when retailers send customers emails that are relevant to what stage they are at in the customer lifecycle (source).” The four main stages of the lifecycle include: acquiring, onboarding, targeting, and retention. In this blog, we’ll share some tips to help you along each stage of the lifecycle.