Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.
These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.