Did you know that in 2018 there were 518 billion dollars in e-commerce sales? As time goes on that number will increase. To increase sales, having a strong email list is extremely important so you can reach out to previous and potential buyers.
In this article, you’ll learn all about the biggest names in email marketing, and which is best. Read on to discover all you need to know about Klaviyo vs MailChimp.
MailChimp is an email marketing platform that helps you to increase your customers. It’s great to use even if you’re not tech-savvy. They also have a forever free plan which is great for small businesses.
Some features include:
- Email designer
- Email templates
- Multi-User Accounts
- Custom Forms
- Email Delivery
Their paid pricing plans are very reasonable, starting at only $10 a month. The downside of MailChimp is if you’re wanting to send tens of thousands of emails per month, it isn’t as functional. It also doesn’t give you big data. Also, you’ll only see basic information such as the number of sales generated and the total amount ordered.
You won’t see which items your customer bought, items they’ve bought in the past, or items they’ve viewed. It’s also harder to send personalized emails. The customer service can take a bit longer to get back to you too.
While MailChimp is free for the first 2,000 subscribers, Klaviyo is only free for the first 250 contacts. A plus of Klaviyo is you can see what your customers bought from your email. You can also see their purchase history and items they viewed.
Some features include:
- Powerful segmentation
- Facebook advertising
- Built-in auto-responders
- Triggered emails
- Dynamic data blocks
- Responsive email templates
- Live Support
You can also see who used your coupons, ATV (average order value), and LTV (customer lifetime value). You can also have custom email audiences.
3. Klaviyo vs Mailchimp Usability
MailChimp and Klaviyo both have a user-friendly interface which makes them easy to use. The setup of each is easy, and names of everything are clear such as lists are lists and a campaign is a campaign.
When you first create MailChimp you’ll be asked to create 4 types of emails:
- Pop-up form
- Order notifications
- Product re-targeting email
- Abandon Cart Email
When you create an abandoned cart email, it’ll send an email to your potential customers with the items in their cart that weren’t bought. MailChimp gives you a few templates to choose from for this option.
For your product re-targeting email, there is only 1 template, whereas Klaviyo has 5. For order notifications, even though Klaviyo has these templates available, they’re more difficult to use. MailChimp’s are pre-built for ease of use.
For the pop-up form for MailChimp, it’s an extra but not a necessity.
4. App Integrations
MailChimp has integrations with big companies such as Magento, Woocommerce, and Big Commerce to name a few.
Some MailChimp integrations are:
Some Klaviyo integrations are:
- Shopify Plus
- Big Commerce
- Woo Commerce
- AWS Marketplace
The mobile app MailChimp’s integrations are amazing, if you need to send a campaign to your list immediately, that’s possible. MailChimp has much more integration available than Klaviyo.
5. Klaviyo Is for Big E-Commerce
When MailChimp was created, it was made to be an email platform. When Klaviyo was created, it was specifically meant to be for e-commerce. If you’re a smaller business who doesn’t generate a ton of sales, MailChimp is great for you. It’s easy to use and to get started.
If you have a big e-commerce store and you need a bigger email marketing funnel, thousands of customers on your email list, or a large amount of revenue comes from it, then you’ll want to go with Klaviyo. Klaviyo also integrates with a bunch of apps such as Facebook, Shopify, Stripe, etc.
If you’re an e-commerce business looking to expand and grow your business, that’s Klaviyo’s purpose.
Klaviyo and MailChimp both offer free options and monthly payments. Going with MailChimp’s free program you’ll receive beautiful and professional campaigns along with marketing automation. If you decide to go with their business plan which is $10/month you’ll get:
- Unlimited spending
- Advanced testing tools
- Email delivery by time zone
- Demographics that are predicted
- Support team access
Their pro-marketer plan which is $199/month offers enterprise-level features such as comparative reports, multivariate testing, and more.
Klaviyo offers several pricing options depending on your number of contacts.
Their free option is for 10 contacts, $25/month is for 300 contacts and includes unlimited sent emails at this point and above. Their $50/month plan is for 600 contacts, $175/month is for 3,100 contacts, and $400/month is for 16,000 contacts.
Their highest plan is $700/month and includes 46,000 contacts. If you have more than that, they have pricing by quote option if you have more than 151,000 contacts.
When comparing Klaviyo vs MailChimp you need to keep in mind how large your business is and where you see it heading. Klaviyo was specifically made for e-commerce and can hold its own. MailChimp is great when you’re first starting out and building your email list.
Are you ready to take your e-commerce store to the next level and build it to the max? Contact us today and we will show you how you can get the max profits with targeted and email marketing.