Have you noticed lately how a lot of companies’ websites contain blogs? We’re not talking about blogging about your day to day activities or opinions, but about blogs that are providing people tips, tricks, and education. There is a blog post on nearly every topic out there, but it’s not because blogging is a fun trend; it helps their SEO. Living in a digital world, businesses that sell their products online need to drive traffic to their site.

Living situations typically go from dorms to apartments to condo or homeownership. Once you hit home-owning, you most likely have a lawn that is officially your responsibility. According to the National Association of Landscape Professionals, 75% of U.S. adults have a home with a lawn or landscaping, and 74% believe they know how to take care of their lawn each season. However, when that knowledge was tested, the majority unsurprisingly failed.

Practically everyone has a website now. But what (hopefully) sets your site apart from the rest? Great site content. Ensuring that your website is filled with well-written, insightful content is essential to creating a successful business or brand. Though layout and design styles continue to change, the one thing that has, and will continue to be a constant in terms of influence is site content. But how do you create good content? And what makes it so important? Let’s find out.