Have you noticed lately how a lot of companies’ websites contain blogs? We’re not talking about blogging about your day to day activities or opinions, but about blogs that are providing people tips, tricks, and education. There is a blog post on nearly every topic out there, but it’s not because blogging is a fun trend; it helps their SEO. Living in a digital world, businesses that sell their products online need to drive traffic to their site.
Blogging and SEO…tell me more
Blogs are a part of something called “on-page SEO.” This type of search engine optimization includes all the measures that can be taken directly within a business’s website to improve its position in search rankings. As a refresher, the goal of SEO is that a link to your website appears in the top results of a search engine search. By equipping your specific website with necessary keywords, internal links, etc., you’ve done your part of improving your business’s SEO.
How will blogging help me?
There are four ways writing blogs on your e-commerce site will help your on-page SEO. They are:
- Keeping your site’s content fresh and new
An e-commerce site might have tips and tricks on how to safely use a ride-share app, but if those tips and tricks are from 2016, the consumer will consider them useless, as so much has changed since then. Google will also show preferential treatment for the websites with updated information so that their users are getting the best information when they search. Consistent blog-writing keeps a business relevant.
- Connecting with your audience
Blogs help you talk to your audience about your passion, your product. Explain how your product can be put into use and the benefits of your product. Not everything can be stuffed into a product description or about us page. Blogs are great ways for your audience to learn more about your business. For example if you sell furniture, you can talk about the best furniture for different rooms, how to accent your accent table, etc. You are giving a potential customer a reason to become a purchaser through a blog. When done correctly, link back to products so people can quickly become researchers to buyers.
- Creating opportunities for keywords and internal links
Speaking of internal links, blogging creates plenty of opportunities for both links and keywords, two significant factors of on-page SEO. When writing a blog, linking back to a previous blog post or a relevant product increases your site’s clicks and views, increasing your SEO. In addition, naturally looping in the keywords that people are most likely typing into search engines improves rankings and can drive more traffic to the site. The importance of SEO in this day and age cannot be stressed enough, and blog-writing is one of the best ways to improve it. If you’re ready to take the plunge and start a blog for your e-commerce site, but you’re not sure how to start, Moose May is