You were lucky enough to be born with a gift for writing, and now you’re writing blogs – terrific! But how do you enhance your blog format for SEO (Search Engine Optimization)? That’s an entirely different skill set. Let’s look at what will make your blog rise to the top of the search engine results page.
Have you ever written a great piece of content on your webpage and, down the line, noticed that another site linked that content on their site, essentially promoting it? While the feeling of seeing your work on someone else’s page is fantastic, they are also helping search engines realize how great your content is! This helps your SEO immensely. We have explained why below.
Developing a successful blog strategy is vital in driving traffic to your website. The pillar blog format works by using the information we know about how users interact with search engines and the Google algorithm to increase authentic traffic to your website. This blogging strategy produces both short- and long-term results. It sets your website on the path to creating organic traffic as a trusted resource, thereby increasing your search rankings.
If you are new to SEO (search engine optimization), it might be overwhelming trying to figure out where to start. It’s a complex subject! Knowing a few basics will help the ranking of your web page or blog and improve your organic search visibility.
Every business with a website presence is vulnerable to duplicate content. Google has indicated 25-30% of the web content is duplicated, from blog posts to web pages and social media, and it’s okay! This can derive from taking a quotation and linking back to the original content, like a blog, or having two similar documents.
Do you ever feel like you don’t know where to start when it comes to writing a blog? An outline helps with the stress that can come along with the writing process. A blog outline is a general idea of the layout and content of what you’re writing. It provides a road map and sets the foundation for your blog post. An outline is something that should be in your writing toolbox.
We all know the importance of creating new content and posting to our blogs. It’s often the need to churn out consistent blog topics that will sometimes stump us. We’ve all been there—that mental block keeps us staring at a blank screen, stuck in frustration mode. While it is challenging to create compelling content without repetition, three simple tips will have you brainstorming incredible blog topics in no time.
Google algorithms like fresh content and tend to prioritize the newest and most relevant content to searchers. Your website’s pages regarding your products and services might not change very often, and neither will your about pages. If your website never changes, Google may think it’s not active, and therefore rank it very low on search engine results pages. So how do you continually put out new content to show Google you’re alive and kicking? Blogging! Creating a regular blog schedule is an excellent way to consistently push out fresh, relevant content that your customers care about, while also boosting your SEO rankings.
Users type keywords into Google and other search engines to discover relevant results and find what they’re looking for. Therefore, implementing blogs with quality content is a great way to use keywords to attract more traffic to your website and convert those readers to customers. But blogging in terms of SEO is not as simple as it may sound. For SEO, your content must include specific keywords, several times, to rank on the SERP – or search engine results page.
Whether you’re an entrepreneur, brand, or blogging enthusiast, finding the right tools to drive traffic to your websites’ informative blogs is imperative. You may have the information and products your audience is searching for, but if you aren’t utilizing Pinterest to deliver steady traffic to your blog, you’re doing yourself a disservice.
