With more than 250 million viewers exploring Pinterest each month, this image-driven platform has the potential to be the driving force for your brand. Understanding that Pinterest is a visual search engine and not a social platform will put you in the right mindset to build your brand. If your business is already on Pinterest, have you set yourself up to attract your target audience? Are you easily recognizable in the sea of never-ending pins? Have you laid out a Pinterest management strategy? Let’s take a look at how to start building your brand on Pinterest and what you can work on TODAY that will help you grow.
Defining Your Mission
Deciding who your audience is and what action you would like them to take are your first steps towards Pinterest success. Whether you’re a blogger, photographer, sell products, or teach courses, you’ll want to clearly define who your target audience is. Next, decide what your number one goal is when they come to your pin. Are you building your e-mail list? Driving traffic to your blog or store? Enrolling for a new course? Knowing your call to action focus will help guide you through the design process.
Content. Content. Content.
Be the brand that knows your audience well enough to meet their needs with each pin you send out. What questions are they looking to answer? How are you able to demonstrate you should be their go-to for these answers? Provide rich and relevant content that will keep them coming back for more.
When it comes to designing your pins, stay true to your branding and be consistent. Most users are scrolling through Pinterest on their phones so making your pins easily identifiable is a huge win. Dazzle them with your design and lure them with your words. Remember, you only have moments to catch their eye so make it count. Think like your audience. What is it about a pin that stops your finger from scrolling on? What words jump out and demand that you read more? Design with them and their needs in mind and ensure your pin is relevant to the content they will be taken to. Don’t forget to add your call-to-action, either on your pin or in your description.
Pin! Pin! Pin!
Pinterest loves pinners who share. Share regularly. Share consistently. Share content from others, not just your own. As you build your following, your audience will begin to take more notice and even expect your pins to come through their feed. Pin throughout the day; ideally when you know your audience tends to be scrolling.
If you’re ready to get your brand more attention on Pinterest, break down each tip and evaluate if and what changes need to be made. Take it step by step and remember that Pinterest requires more of a slow and steady, in it for the long-haul attitude. If design just isn’t your thing or perhaps you find it too time-consuming to pin consistently, we’d love to chat with you about various Pinterest Management options we can provide. Visit us now. (am I linking to a specific page??)