Search engine algorithms never stop evolving, and in this day and age, artificial intelligence is the talk of the town. But with the advances in technology, that begs the question: is SEO still relevant? We certainly think so, so let us break it down for you.
Whether you’ve been studying SEO techniques for years or are researching tactics for your first business, it’s important to avoid falling into the common SEO mistakes people make. From optimizing every page’s content to the overall elements of your SEO website, fixing these issues can make all the difference in your company’s success.
Whether you’ve switched your marketing tactics or are just looking to refresh old SEO content, updating your blog is essential for keeping your business up to date. It may seem easier to make sure your new blogs are full of SEO blog optimizations, but that’s a rookie mistake. In a world where information is constantly changing and search engine algorithms are evolving, it’s important to look back at your old blogs whenever possible.
You’ve been assigned to write your company’s blogs, and you aren’t sure where to start or what SEO is! Never fear. Here are five easy SEO tips to get you started on your DIY site optimization and make you an SEO superstar by the end of your blog.
Google is in a constant state of improvement and evolution, but that doesn’t mean you can let up on doing everything you can to get your site to rank for keywords. Keywords are a critical part of your SEO strategy, and just in case you thought keywords were just words – have we got a few variations for you! We are going to break down some examples that will get your creative juices flowing and have you excited to better understand these search results to improve your Google ranking.
SEO or Search Engine Optimization is the process of getting your content to rank higher in Google searches. The goal is to have your website content rank near the top of the Google search list, considering 75% of searchers never go past the first page. SEO keywords are content-specific keywords that ensure searchers can find your content when utilizing a search engine.
In a world where we can receive any information we could want within seconds, slow site speed can ruin a page experience and negatively impact your website in the same amount of time. Additionally, when using a computer or a mobile device, you have already lost a user if it takes too long to load.
The ideal SEO page experience starts when the user clicks on a link. The page loads immediately and has it all, including captivating headers and creative content. Providing the optimal page experience for any SEO user will continue to drive positive engagement to your site.
Formatting your website is important for so many reasons. It needs to be visually appealing, so it catches a potential customer’s eye. It should be organized and easy to navigate in a way that makes sense. Your website should also be informative, answering questions, and helping clients learn about your business and products. So, what does a header have to do with all of that?
If you’ve ever moved, you are familiar with the process of updating your address with the post office. If you didn’t provide them with your new address, your mail would pile up at your old home and never reach you. A 301 redirect is the internet equivalent of updating your address with the post office.
The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
