SEO and PPC Blog | Moose May Search Specialists

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Types of Google Ads

November 20, 2018Uncategorized

Google Ads is Google’s online advertising platform that allows companies to bid on keywords to show up in search results as advertisements. You can choose to display your ads with Google based on geographical locations, including local, national, or international targeting.

Google Ads can show up in a lot of different places across the web, depending on what type of ad you want to display, who you want seeing your ads, and how you want to target them.

Companies like Kohls and Pottery Barn, for example, pay Google money (in clicks) for their ads to show up in search results, on websites, Google Shopping, and even YouTube with hopes that it will bring customers that convert and buy their products.

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What are Backlinks and What Different Types are there?

November 13, 2018SEO

If you’ve had any experience with SEO, you’ve likely heard all about backlinks, link building strategies and so on. We know that backlinks are an important SEO ranking factor for Organic Search success, but you may be wondering what exactly backlinks are and why do I need them for my online website?

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Why SEO Matters for Ecommerce

November 6, 2018SEO

Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.

These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.

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The History of Google

October 30, 2018SEO

Google is not only a reputable search engine, but it is the source where people get their information from online. There is a reason the term “google it” is a well-known phrase and everyone, young and old, use it on a daily basis.

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What is the Difference Between Organic Search & Paid Search?

October 23, 2018SEO

This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.

The majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:

SEO: The Beginner’s Guide to SEO

SEM: A Beginner’s Guide to Paid Search

Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.

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A Few of My Favorite (Marketing) Things: MOZCAST

October 16, 2018SEO

If you ever search for Marketing tools, a wide range will appear. From tracking tools, conversion tools, to reporting tools, there are tools for just about everything in marketing. Someone outside of the industry asked me once, “Why though? Why do you need so many tools?” Tools often specialize in unique skill sets, just like Moose May specializes in helping you rank on Google while other agencies may assist you best in logo design or a website creation. It’s the same for marketing tasks — specialized tools exist to help automate, analyze, and more.

If you are working on SEO yourself, there are a number of tools that may be on your radar. We’re here to highlight the favorites that we recommend for different purposes.

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Keyword Research – What is it and Why Do You Need It?

October 11, 2018SEO

Google is a powerfully intuitive tool that is constantly evolving. Not only do search engines have the ability to point you to the content you’re looking for, but they are also answering queries right in the SERPs (search engine result pages) without the consumer ever needing to click on a website. This concept of a personalized search result makes it extremely important that keyword research should be the very foundation of your SEO plan. Understanding what keywords to use is pivotal to having a successful and thriving online visibility.

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The Ultimate Checklist for Finding a Great SEO Company

October 9, 2018SEO

As a Michigan-based business, you already know about the importance of developing a strong digital marketing plan.

But you have a lot of work just meeting with clients, training employees, and closing deals. You don’t have the time to develop and implement an SEO strategy on your own. You’re ready to hire Detroit marketing agencies to help you.

In this post, we’ll tell you about a few of the most essential aspects that every great SEO company should have.

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3 Steps of Email Marketing

October 2, 2018Email

We aren’t specialists in email marketing, however, after years of working in marketing, we’ve picked up a few great tips.

Email marketing is an essential part of customer management for ecommerce. When a customer subscribes to your email list, they enter into a relationship with your brand. This customer-brand relationship is like a lifecycle, so it’s often referred to as lifecycle marketing. “Lifecycle marketing happens when retailers send customers emails that are relevant to what stage they are at in the customer lifecycle (source).” The four main stages of the lifecycle include: acquiring, onboarding, targeting, and retention. In this blog, we’ll share some tips to help you along each stage of the lifecycle.

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Site Security and SEO

September 28, 2018SEO

Do you use Google Chrome? If so, you may have noticed a really important site security change in the search algorithm that began in July 2018. When you look at the URL bar, the beginning of a website always begins with HTTP or HTTPS. What’s the difference, and why does it matter? The “S” in HTTPS stands for secure (here’s a great infographic if you’re a visual learner). If you see a website that begins only with HTTP, then it is not guaranteed to be secure — which turns users away from your site and also hurts SEO.

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