Newsletter emails are a great way to keep your customers informed and engaged with your business. However, it’s important to ensure you are not overflowing customer inboxes with meaningless emails and instead create effective newsletter emails. Here are a few tips for sending your first newsletter email:
- Pick a theme
- Link to content other than just products
- Engage customers outside of purchases
Themes for Newsletter Emails
When we say email themes, we don’t mean the design of your email template (though that is important, too!). Your newsletter email should center on a topic, anything from new releases or summer trends to bestselling products. Once you select a subject, choose to feature content that relates to your topic, so there is a cohesive theme to the email.
Engage Consumers through Email
While it’s fine to feature a few products that tie into your theme, newsletter emails are a chance to showcase information about your business. Share stories about what your business is currently working on or link to blog posts to show customers you are about more than sales. Adding in this human factor can make customers feel more attached to your brand.
Use Email to Accomplish Business Goals
Newsletter emails allow you to work on business goals outside of sales. Are you trying to up your social media followers? Create an engaging call-to-action to grow your following on Facebook or Twitter. Offer customers an incentive if they provide photos you can use on Instagram. Get creative!
If it feels daunting to create newsletter emails that will stand out for your business, contact Moose May for more information. We have email specialists on staff who can create eye-catching and cohesive emails to send to your customers.