Email marketing is an excellent tool for growing your business and generating sales. It’s also extremely competitive, with customer inboxes overflowing with newsletters, sales, and abandoned cart emails. So how can your business stand out from the crowd(ed inbox)? Relevant messaging and eye-catching emails are a great place to start – luckily, Klaviyo can help with both.
Benefits of Using Klaviyo
While there’s a long list of ways Klaviyo can improve your company’s eCommerce emails, here are a few of our favorite features.
- Easy Shopify integration
- Powerful audience segmentation
- Intuitive automated email series
Built-in Shopify Integration with Klaviyo
If your eCommerce business uses Shopify, this is a huge benefit of using Klaviyo as your email platform. The Shopify integration is easy to set up, taking only about five minutes. Once Shopify is integrated with your Klaviyo account, you’ll have access to valuable customer data, including purchase history for all orders and browsing data. If you plan to create automated email flows (and we highly recommend that you do!), you cannot beat the data available from the Shopify integration.
Use Targeted Email Audiences to Reach the Right Customer
Ever receive an email for a product or service that you couldn’t care less about? As a consumer, it’s a mild annoyance. As a business, it’s a waste of your time and effort. Sending the same message to all of your customers is rarely a good idea unless you only sell one product. Targeted messaging allows you to speak directly to a customer through email, increasing the chances of a purchase.
Klaviyo has infinite options for segmentation. Data supplied from the Shopify integration allows you to utilize past purchase and browsing history to target customers with messages relevant to their interests. Segments can also be set up based on:
- Properties, such as age, gender, and birthday
- Previous actions, including ordering or viewing a specific product or placing a certain number of orders
If you want to reward your most loyal customers with an exclusive coupon code, Klaviyo has the tools for you to accomplish that. You can segment based on their number of purchases and then send an email with a unique coupon code only available to that subscriber.
Generate Additional Sales with Automated Email Flows
Email flows are a great way to reach potential and returning customers. Klaviyo has intuitive flows set to fire when a specific trigger occurs, including:
- Welcome emails for new subscribers to learn about your business
- Abandoned cart emails to entice customers to complete their purchase
- Post-purchase emails to request reviews and show appreciation for customer purchases
- Winback emails for customers who placed a purchase in the past, but have not recently purchased anything from your shop
All of Klaviyo’s email flows are easy to create, with options for customization. Instead of wasting time setting up the triggers of your flow, you can focus your energy on your message instead.
Ultimately, Klaviyo was created to help big eCommerce businesses grow. If you have a large audience, want robust segmentation options, and get geeky over customer data, then Klaviyo is the right choice for your email needs.